Brandwave

How popular isUnder Armour in search?

In September 2026, there were an estimated 3.4M branded searches for Under Armour worldwide which is down 18.1% over the last 12 months. Under Armour holds 17.4% estimated Share of Search among activewear brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Lululemon57.6%
  2. Gymshark17.6%
  3. Under Armour17.4%
  4. Alo Yoga6%
  5. Lorna Jane0.86%
  6. Stax0.47%
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Which activewear brands compete with Under Armour?

Under Armour against activewear brands worldwide, by month

Share of Search by month for Lululemon, Gymshark, Under Armour, Alo Yoga. The figures are in the table below the chart.

View monthly share of search table
MonthLululemonGymsharkUnder ArmourAlo YogaLorna JaneStax
Oct 202559.5%14.9%17.9%6.1%0.88%0.72%
Nov 202555.4%25.1%13.6%4.7%0.67%0.55%
Dec 202563.2%15.8%15.5%4.5%0.62%0.42%
Jan 202657.6%17.6%17.3%6.1%0.85%0.57%
Feb 202657.4%17.8%17.3%6%0.85%0.57%
Mar 202653.2%19.9%19.6%5.6%0.96%0.79%
Apr 202655.2%20.6%16.7%5.9%1%0.67%
May 202656.6%17.3%17.1%7.1%1.3%0.69%
Jun 202655.5%20.7%16.8%4.8%1.2%1%
Jul 202658%17.7%17.5%5.1%1%0.71%
Aug 202657.5%17.5%17.3%6%1%0.57%
Sep 202657.6%17.6%17.4%6%0.86%0.47%

  1. 1.Lululemon

    57.6%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Gymshark

    17.6%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Under Armour

    17.4%

    Held 3rd. 3.4M estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Alo Yoga

    6%

    Held 4th. 1.2M estimated branded searches, -0.23% vs prior month. Share 0 points.

  5. 5.Lorna Jane

    0.86%

    Held 5th. 165K estimated branded searches, -17.9% vs prior month. Share -0.2 points.

  6. 6.Stax

    0.47%

    Held 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.1 points.

Compare search popularity between Under Armour and its closest rivals

Every comparison with Under Armour

How has branded search demand for Under Armour changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Under Armour worldwide fell from 4.1M to 3.4M.
  • Across the 12 months ending September 2026, Under Armour’s estimated Share of Search among activewear brands worldwide peaked at 19.6% in March 2026 and was lowest at 13.6% in November 2025.
  • Across the 12 months ending September 2026, Under Armour fell from 2nd to 3rd among activewear brands worldwide.

How did search popularity change for activewear brands worldwide in September 2026?

  1. Alo Yoga’s estimated Share of Search among activewear brands worldwide has gained ground for 3 months in a row, from 4.8% to 6% in September 2026.

  2. Stax’s estimated Share of Search among activewear brands worldwide has lost ground for 3 months in a row, from 1% to 0.47% in September 2026.

  3. Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 12 measured months, from 13.6M to 11.1M in September 2026.

  4. Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.

  5. Estimated monthly branded searches for Lorna Jane worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

Where does Under Armour compete?

Under Armour is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Football boot brands5th of 64.7%Show ranking
Basketball shoe brands5th of 54.8%Show ranking
Gym bags5th of 65.2%Show ranking
Sports bra brands4th of 55.5%Show ranking
Baseball cleats brands4th of 45.5%Show ranking
Football cleats brands4th of 45.5%Show ranking
Turf shoes brands4th of 45.5%Show ranking
Sports bag brands4th of 55.7%Show ranking
Netball shoe brands4th of 55.7%Show ranking
Gym shoes3rd of 66.5%Show ranking
Leggings4th of 67.7%Show ranking
Gym clothing brands4th of 57.7%Show ranking
School bags2nd of 611.6%Show ranking
Activewear brands3rd of 617.4%Shown above
Bras2nd of 646.7%Show ranking

How is Under Armour measured?

Brandwave collects information about searches that people make online using Under Armour’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • under armour

Do you work for Under Armour? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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