Brandwave

How popular isUnder Armour in search?

In August 2026, there were an estimated 3.4M branded searches for Under Armour worldwide which is down 18.1% over the last 11 months. Under Armour holds 8.5% estimated Share of Search among gym clothing brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Nike51.8%
  2. Lululemon28.2%
  3. Gymshark8.6%
  4. Under Armour8.5%
  5. Alo Yoga3%
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Which gym clothing brands compete with Under Armour?

Under Armour against gym clothing brands worldwide, by month

Share of Search by month for Nike, Lululemon, Gymshark, Under Armour, Alo Yoga. The figures are in the table below the chart.

View monthly share of search table
MonthNikeLululemonGymsharkUnder ArmourAlo Yoga
Oct 202547.6%31.7%7.9%9.5%3.3%
Nov 202545.5%30.6%13.8%7.5%2.6%
Dec 202543.8%35.9%8.9%8.8%2.6%
Jan 202651.7%28.2%8.6%8.5%3%
Feb 202651.7%28.1%8.7%8.5%2.9%
Mar 202654.8%24.4%9.1%9%2.6%
Apr 202650.8%27.6%10.3%8.3%2.9%
May 202651.5%28%8.6%8.5%3.5%
Jun 202651.1%27.8%10.3%8.4%2.4%
Jul 202652%28.3%8.6%8.5%2.5%
Aug 202651.8%28.2%8.6%8.5%3%
Sep 2026—————

  1. 1.Nike

    51.8%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Lululemon

    28.2%

    Held 2nd. 11.1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Gymshark

    8.6%

    Held 3rd. 3.4M estimated branded searches, +0.18% vs prior month. Share 0 points.

  4. 4.Under Armour

    8.5%

    Held 4th. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Alo Yoga

    3%

    Held 5th. 1.2M estimated branded searches, +19.6% vs prior month. Share +0.5 points.

Compare search popularity between Under Armour and its closest rivals

How has branded search demand for Under Armour changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Under Armour worldwide fell from 4.1M to 3.4M.
  • Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among gym clothing brands worldwide decreased from 9.5% to 8.5%.
  • Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among gym clothing brands worldwide peaked at 9.5% in October 2025 and was lowest at 7.5% in November 2025.
  • Across the 11 months ending August 2026, Under Armour fell from 3rd to 4th among gym clothing brands worldwide.

How did search popularity change for gym clothing brands worldwide in August 2026?

  1. Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026.

  2. Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

  3. Estimated monthly branded searches for Alo Yoga worldwide fell 16.4% over 11 measured months, from 1.4M to 1.2M in August 2026.

Where does Under Armour compete?

Under Armour is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Basketball shoe brands5th of 55%Show ranking
Gym bags5th of 65.8%Show ranking
Sports bra brands4th of 56%Show ranking
Netball shoe brands4th of 56.1%Show ranking
Sports bag brands4th of 56.3%Show ranking
Gym shoes3rd of 67.3%Show ranking
Leggings4th of 68.4%Show ranking
Gym clothing brands4th of 58.5%Shown above
School bags2nd of 613.4%Show ranking
Bras2nd of 646.5%Show ranking

How is Under Armour measured?

Brandwave collects information about searches that people make online using Under Armour’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • under armour

Do you work for Under Armour? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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