JanSport vs Under Armour:Which is more popular by branded search?
In August 2026, Under Armour had more branded searches than JanSport among school bags worldwide. Under Armour was estimated to have 3.4M branded searches compared to JanSport’s 673K, and held a 13.4% Share of Search versus JanSport’s 2.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, JanSport or Under Armour?
Compare the school bags people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Under Armour, JanSport. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Under Armour | JanSport | Smiggle | Eastpak | Herschel |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.6% | 16.4% | 0.66% | 1.2% | 0.07% | 0.11% |
| Nov 2025 | 84.3% | 13.9% | 0.46% | 1.2% | 0.05% | 0.09% |
| Dec 2025 | 81.7% | 16.4% | 0.54% | 1.2% | 0.06% | 0.11% |
| Jan 2026 | 83.8% | 13.8% | 0.83% | 1.5% | 0.06% | 0.09% |
| Feb 2026 | 84% | 13.8% | 1% | 1% | 0.06% | 0.09% |
| Mar 2026 | 84.5% | 13.9% | 0.68% | 0.83% | 0.06% | 0.09% |
| Apr 2026 | 84.3% | 13.8% | 0.68% | 1% | 0.06% | 0.09% |
| May 2026 | 84% | 13.8% | 0.83% | 1.2% | 0.07% | 0.11% |
| Jun 2026 | 83.6% | 13.7% | 1% | 1.5% | 0.07% | 0.14% |
| Jul 2026 | 82.2% | 13.5% | 2.2% | 1.8% | 0.11% | 0.13% |
| Aug 2026 | 81.7% | 13.4% | 2.7% | 1.8% | 0.2% | 0.16% |
| Sep 2026 | — | — | — | — | — | — |
How has the JanSport and Under Armour comparison changed over the last 12 months?
3 findings
- Under Armour was ahead of JanSport in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, JanSport’s estimated Share of Search among school bags worldwide moved from 0.66% to 2.7%, and its estimated monthly branded searches moved from 165K to 673K.
- Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among school bags worldwide moved from 16.4% to 13.4%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
How did search popularity change for school bags worldwide in August 2026?
2 changes
JanSport’s estimated Share of Search among school bags worldwide has gained ground for 3 months in a row, from 0.83% to 2.7% in August 2026.
Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using JanSport’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
JanSport
1 branded search term
- jansport
Under Armour
1 branded search term
- under armour
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.