Herschel vs Under Armour:Which is searched more?
In August 2026, Under Armour had more branded searches than Herschel among school bags worldwide. Under Armour was estimated to have 3.4M branded searches compared to Herschel’s 40.5K, and held a 13.4% Share of Search versus Herschel’s 0.16%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Herschel or Under Armour?
Compare the school bags people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Under Armour, Herschel. The figures are in the table below the chart.
View monthly share of search table
| Month | Under Armour | Herschel |
|---|---|---|
| Oct 2025 | 16.4% | 0.11% |
| Nov 2025 | 13.9% | 0.09% |
| Dec 2025 | 16.4% | 0.11% |
| Jan 2026 | 13.8% | 0.09% |
| Feb 2026 | 13.8% | 0.09% |
| Mar 2026 | 13.9% | 0.09% |
| Apr 2026 | 13.8% | 0.09% |
| May 2026 | 13.8% | 0.11% |
| Jun 2026 | 13.7% | 0.14% |
| Jul 2026 | 13.5% | 0.13% |
| Aug 2026 | 13.4% | 0.16% |
| Sep 2026 | — | — |
How has the Herschel and Under Armour comparison changed over the last 12 months?
3 findings
- Under Armour was ahead of Herschel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Herschel’s estimated Share of Search among school bags worldwide moved from 0.11% to 0.16%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
- Across the 11 months ending August 2026, Under Armour’s estimated Share of Search among school bags worldwide moved from 16.4% to 13.4%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
How did search popularity change for school bags worldwide in August 2026?
2 changes
In August 2026, Herschel fell from 5th to 6th among school bags worldwide.
Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Herschel’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Herschel
1 branded search term
- herschel bag
Under Armour
1 branded search term
- under armour
Put your own brand in this comparison
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