Gymshark vs Under Armour:Which is searched more?
In September 2026, Gymshark and Under Armour were level on Share of Search among activewear brands worldwide, with an estimated 3.4M branded searches each, at 17.6% and 17.4% estimated Share of Search. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gymshark or Under Armour?
Compare the activewear brands people train and lounge in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gymshark, Under Armour. The figures are in the table below the chart.
View monthly share of search table
| Month | Lululemon | Gymshark | Under Armour | Alo Yoga | Lorna Jane | Stax |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.5% | 14.9% | 17.9% | 6.1% | 0.88% | 0.72% |
| Nov 2025 | 55.4% | 25.1% | 13.6% | 4.7% | 0.67% | 0.55% |
| Dec 2025 | 63.2% | 15.8% | 15.5% | 4.5% | 0.62% | 0.42% |
| Jan 2026 | 57.6% | 17.6% | 17.3% | 6.1% | 0.85% | 0.57% |
| Feb 2026 | 57.4% | 17.8% | 17.3% | 6% | 0.85% | 0.57% |
| Mar 2026 | 53.2% | 19.9% | 19.6% | 5.6% | 0.96% | 0.79% |
| Apr 2026 | 55.2% | 20.6% | 16.7% | 5.9% | 1% | 0.67% |
| May 2026 | 56.6% | 17.3% | 17.1% | 7.1% | 1.3% | 0.69% |
| Jun 2026 | 55.5% | 20.7% | 16.8% | 4.8% | 1.2% | 1% |
| Jul 2026 | 58% | 17.7% | 17.5% | 5.1% | 1% | 0.71% |
| Aug 2026 | 57.5% | 17.5% | 17.3% | 6% | 1% | 0.57% |
| Sep 2026 | 57.6% | 17.6% | 17.4% | 6% | 0.86% | 0.47% |
How has the Gymshark and Under Armour comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Gymshark took it in November 2025.
- Across the 12 months ending September 2026, Gymshark’s estimated Share of Search among activewear brands worldwide moved from 14.9% to 17.6%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 12 months ending September 2026, Under Armour’s estimated Share of Search among activewear brands worldwide moved from 17.9% to 17.4%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
How did search popularity change for activewear brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.
Other head-to-heads among activewear brands
How each brand is measured
Brandwave collects information about searches that people make online using Gymshark’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gymshark
5 branded search terms
- gym shark
- gymshark
- gymshark apparel
- gymshark clothing
- gymshark leggings
Under Armour
1 branded search term
- under armour
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