Brandwave

How popular isAdidas?

In September 2026, people searched for Adidas by name about 21.9 million times worldwide, a 6.2% decrease from the previous year. These searches made up 0.2% of all global long sleeve jersey brand searches, placing Adidas fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about long sleeve jersey brands, Adidas appeared in two of the five answers.

Search and AI answers in September 2026

Adidas is the fifth most searched of 5 competitors and not listed in any AI answer.

  1. AssosShare of searches 37.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. RaphaShare of searches 30.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. CastelliShare of searches 25.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. Le ColShare of searches 6.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. AdidasShare of searches 0.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations –
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Top long sleeve jersey brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adidas was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Castelli1st
  2. Rapha2nd
  3. Le Col3rd
  4. Assos–
  5. Adidas–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rapha3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Castelli3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Le Col2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Assos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about long sleeve jersey brands

5 answers

  • Asked ChatGPT

    “Which long sleeve jersey brand should I buy?”

    1. 1Adidas

  • Asked ChatGPT

    “What are the best long sleeve jersey brands?”

    1. 1Adidas

  • Asked ChatGPT

    “What's the best long sleeve jersey brand for cool weather riding?”

    1. 1Rapha
    2. 2Castelli

  • Searched Google, AI Overview

    “cycling jersey brands”

    1. 1Castelli
    2. 2Rapha
    3. 3Le Col

  • Searched Google, AI Overview

    “bike jersey brands”

    1. 1Castelli
    2. 2Rapha
    3. 3Le Col

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which long sleeve jersey brands compete with Adidas?

Adidas against long sleeve jersey brands worldwide, by month

Share of searches by month for Assos, Rapha, Castelli, Le Col, Adidas. The figures are in the table below the chart.

View monthly share of searches table
MonthAssosRaphaCastelliLe ColAdidas
Oct 202532.6%32.6%26.7%8%0.17%
Nov 202535.2%35.2%23.6%5.8%0.15%
Dec 202535.3%35.3%23.5%5.8%0.15%
Jan 202633.5%33.5%27.4%5.5%0.18%
Feb 202631.5%31.5%31.5%5.2%0.17%
Mar 202638%31.2%25.5%5.1%0.19%
Apr 202635.9%29.5%29.5%4.8%0.23%
May 202633.8%33.8%27.7%4.6%0.22%
Jun 202638.3%31.5%25.7%4.2%0.25%
Jul 202639.4%32.2%21.6%6.5%0.21%
Aug 202637.6%30.7%25.2%6.2%0.2%
Sep 202637.7%30.8%25.1%6.2%0.2%

  1. 1.Assos

    37.7%

    Held 1st. 165K estimated branded searches, -32.9% vs prior month. Share 0 points.

  2. 2.Rapha

    30.8%

    Held 2nd. 135K estimated branded searches, -32.8% vs prior month. Share +0.1 points.

  3. 3.Castelli

    25.1%

    Held 3rd. 110K estimated branded searches, -33.3% vs prior month. Share -0.1 points.

  4. 4.Le Col

    6.2%

    Held 4th. 27.1K estimated branded searches, -33.1% vs prior month. Share 0 points.

  5. 5.Adidas

    0.2%

    Held 5th. 880 estimated branded searches, -32.3% vs prior month. Share 0 points.

Compare popularity between Adidas and its closest rivals

Every comparison with Adidas

64 comparisons

How has branded search demand for Adidas changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Adidas worldwide fell from 23.3M to 21.9M.
  • Across the 12 months ending September 2026, Adidas’ share of searches among long sleeve jersey brands worldwide held steady, from 0.17% to 0.2%.

How did search popularity change for long sleeve jersey brands worldwide in September 2026?

3 changes

  1. Estimated monthly branded searches for Le Col worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.

  2. Estimated monthly branded searches for Castelli worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  3. Estimated monthly branded searches for Rapha worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are Adidas’ branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Adidas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adidas
  • adidas campus
  • adidas cycling jersey
  • adidas padel
  • adidas padel racket
  • adidas samba
  • adidas spezial

Do you work for Adidas? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Adidas compete?

Adidas is ranked in 25 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sneaker brands2nd of 1223.4%Show ranking
Casual shoes brands2nd of 825.6%Show ranking
Kids shoe brands2nd of 1030.1%Show ranking
Skate shoes brands2nd of 730.4%Show ranking
Football boot brands2nd of 630.7%Show ranking
Basketball shoe brands2nd of 531.2%Show ranking
Activewear brands2nd of 1332.7%Show ranking
Rugby boot brands2nd of 733.8%Show ranking
Gym bags2nd of 634%Show ranking
Golf shoe brands2nd of 635.3%Show ranking
Sports bra brands2nd of 735.9%Show ranking
Baseball cleats brands2nd of 436%Show ranking
Football cleats brands2nd of 436%Show ranking
Turf shoes brands2nd of 436%Show ranking
Sports bag brands2nd of 537.1%Show ranking
Exercise mats2nd of 638.1%Show ranking
Indoor soccer shoes brands2nd of 538.2%Show ranking
Netball shoe brands2nd of 538.4%Show ranking
Footballs2nd of 639.3%Show ranking
Football brands2nd of 539.3%Show ranking
Gym shoes2nd of 642.2%Show ranking
Cricket shoes1st of 744.5%Show ranking
Jump rope brands2nd of 647.2%Show ranking
Padel racket brands6th of 75.7%Show ranking
Long sleeve jersey brands5th of 50.2%Shown above
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