Brandwave

How popular isLe Col?

In September 2026, people searched for Le Col by name about 27,100 times worldwide, a 33.1% decrease from the previous year. These searches made up 6.2% of all global long sleeve jersey brand searches, placing Le Col fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about long sleeve jersey brands, Le Col appeared in two of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Le Col is the fourth most searched of 5 competitors and the third most recommended in AI answers.

  1. AssosShare of searches 37.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. RaphaShare of searches 30.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. CastelliShare of searches 25.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. Le ColShare of searches 6.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. AdidasShare of searches 0.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations –
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Top long sleeve jersey brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Le Col was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Le Col is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Castelli1st
  2. Rapha2nd
  3. Le Col3rd
  4. Assos–
  5. Adidas–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rapha3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Castelli3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Le Col2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Assos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about long sleeve jersey brands

5 answers

  • Asked ChatGPT

    “Which long sleeve jersey brand should I buy?”

    1. 1Adidas

  • Asked ChatGPT

    “What are the best long sleeve jersey brands?”

    1. 1Adidas

  • Asked ChatGPT

    “What's the best long sleeve jersey brand for cool weather riding?”

    1. 1Rapha
    2. 2Castelli

  • Searched Google, AI Overview

    “cycling jersey brands”

    1. 1Castelli
    2. 2Rapha
    3. 3Le Col

  • Searched Google, AI Overview

    “bike jersey brands”

    1. 1Castelli
    2. 2Rapha
    3. 3Le Col

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which long sleeve jersey brands compete with Le Col?

Le Col against long sleeve jersey brands worldwide, by month

Share of searches by month for Assos, Rapha, Castelli, Le Col. The figures are in the table below the chart.

View monthly share of searches table
MonthAssosRaphaCastelliLe ColAdidas
Oct 202532.6%32.6%26.7%8%0.17%
Nov 202535.2%35.2%23.6%5.8%0.15%
Dec 202535.3%35.3%23.5%5.8%0.15%
Jan 202633.5%33.5%27.4%5.5%0.18%
Feb 202631.5%31.5%31.5%5.2%0.17%
Mar 202638%31.2%25.5%5.1%0.19%
Apr 202635.9%29.5%29.5%4.8%0.23%
May 202633.8%33.8%27.7%4.6%0.22%
Jun 202638.3%31.5%25.7%4.2%0.25%
Jul 202639.4%32.2%21.6%6.5%0.21%
Aug 202637.6%30.7%25.2%6.2%0.2%
Sep 202637.7%30.8%25.1%6.2%0.2%

  1. 1.Assos

    37.7%

    Held 1st. 165K estimated branded searches, -32.9% vs prior month. Share 0 points.

  2. 2.Rapha

    30.8%

    Held 2nd. 135K estimated branded searches, -32.8% vs prior month. Share +0.1 points.

  3. 3.Castelli

    25.1%

    Held 3rd. 110K estimated branded searches, -33.3% vs prior month. Share -0.1 points.

  4. 4.Le Col

    6.2%

    Held 4th. 27.1K estimated branded searches, -33.1% vs prior month. Share 0 points.

  5. 5.Adidas

    0.2%

    Held 5th. 880 estimated branded searches, -32.3% vs prior month. Share 0 points.

Compare popularity between Le Col and its closest rivals

Every comparison with Le Col

4 comparisons

How has branded search demand for Le Col changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Le Col worldwide fell from 40.5K to 27.1K.
  • Across the 12 months ending September 2026, Le Col’s share of searches among long sleeve jersey brands worldwide decreased from 8% to 6.2%.
  • Across the 12 months ending September 2026, Le Col’s share of searches among long sleeve jersey brands worldwide peaked at 8% in October 2025 and was lowest at 4.2% in June 2026.

How did search popularity change for long sleeve jersey brands worldwide in September 2026?

3 changes

  1. Estimated monthly branded searches for Le Col worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.

  2. Estimated monthly branded searches for Castelli worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  3. Estimated monthly branded searches for Rapha worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are Le Col’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Le Col’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • le col

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How the Brand Demand Index is measured

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