Adidas vs Le Col:Which is searched more?
In September 2026, Le Col had more branded searches than Adidas among long sleeve jersey brands worldwide. Le Col had about 27,100 branded searches, while Adidas had 880. Le Col made up 6.2% of all long sleeve jersey brand searches we track, and Adidas accounted for 0.2%. These are worldwide searches for English-language branded terms.
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Is Adidas or Le Col more popular in search?
Compare the long sleeve jersey brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Le Col, Adidas. The figures are in the table below the chart.
View monthly share of searches table
| Month | Assos | Rapha | Castelli | Le Col | Adidas |
|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 32.6% | 26.7% | 8% | 0.17% |
| Nov 2025 | 35.2% | 35.2% | 23.6% | 5.8% | 0.15% |
| Dec 2025 | 35.3% | 35.3% | 23.5% | 5.8% | 0.15% |
| Jan 2026 | 33.5% | 33.5% | 27.4% | 5.5% | 0.18% |
| Feb 2026 | 31.5% | 31.5% | 31.5% | 5.2% | 0.17% |
| Mar 2026 | 38% | 31.2% | 25.5% | 5.1% | 0.19% |
| Apr 2026 | 35.9% | 29.5% | 29.5% | 4.8% | 0.23% |
| May 2026 | 33.8% | 33.8% | 27.7% | 4.6% | 0.22% |
| Jun 2026 | 38.3% | 31.5% | 25.7% | 4.2% | 0.25% |
| Jul 2026 | 39.4% | 32.2% | 21.6% | 6.5% | 0.21% |
| Aug 2026 | 37.6% | 30.7% | 25.2% | 6.2% | 0.2% |
| Sep 2026 | 37.7% | 30.8% | 25.1% | 6.2% | 0.2% |
How has the Adidas and Le Col comparison changed over the last 12 months?
3 findings
- Le Col was ahead of Adidas in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among long sleeve jersey brands worldwide moved from 0.17% to 0.2%, and its estimated monthly branded searches held steady at 880.
- Across the 12 months ending September 2026, Le Col’s share of searches among long sleeve jersey brands worldwide moved from 8% to 6.2%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
How did search popularity change for long sleeve jersey brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Le Col worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Adidas’ and Le Col’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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