How popular isLe Col in search?
In September 2026, people searched for Le Col by name about 27,100 times worldwide, a 33.1% decrease from the previous year. These searches made up 6.2% of all global long sleeve jersey brand searches, placing Le Col fourth out of five brands. These are worldwide searches for English-language branded terms.
Follow Le Col and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which long sleeve jersey brands compete with Le Col?
Share of searches by month for Assos, Rapha, Castelli, Le Col. The figures are in the table below the chart.
View monthly share of searches table
| Month | Assos | Rapha | Castelli | Le Col | Adidas |
|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 32.6% | 26.7% | 8% | 0.17% |
| Nov 2025 | 35.2% | 35.2% | 23.6% | 5.8% | 0.15% |
| Dec 2025 | 35.3% | 35.3% | 23.5% | 5.8% | 0.15% |
| Jan 2026 | 33.5% | 33.5% | 27.4% | 5.5% | 0.18% |
| Feb 2026 | 31.5% | 31.5% | 31.5% | 5.2% | 0.17% |
| Mar 2026 | 38% | 31.2% | 25.5% | 5.1% | 0.19% |
| Apr 2026 | 35.9% | 29.5% | 29.5% | 4.8% | 0.23% |
| May 2026 | 33.8% | 33.8% | 27.7% | 4.6% | 0.22% |
| Jun 2026 | 38.3% | 31.5% | 25.7% | 4.2% | 0.25% |
| Jul 2026 | 39.4% | 32.2% | 21.6% | 6.5% | 0.21% |
| Aug 2026 | 37.6% | 30.7% | 25.2% | 6.2% | 0.2% |
| Sep 2026 | 37.7% | 30.8% | 25.1% | 6.2% | 0.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.7% | 165K | -32.9% | 0 points | |
| 2, held 2nd | 30.8% | 135K | -32.8% | +0.1 points | |
| 3, held 3rd | 25.1% | 110K | -33.3% | -0.1 points | |
| 4, held 4th | 6.2% | 27.1K | -33.1% | 0 points | |
| 5, held 5th | 0.2% | 880 | -32.3% | 0 points |
1.
Assos37.7%
Held 1st. 165K estimated branded searches, -32.9% vs prior month. Share 0 points.
2.
Rapha30.8%
Held 2nd. 135K estimated branded searches, -32.8% vs prior month. Share +0.1 points.
3.
Castelli25.1%
Held 3rd. 110K estimated branded searches, -33.3% vs prior month. Share -0.1 points.
4.
Le Col6.2%
Held 4th. 27.1K estimated branded searches, -33.1% vs prior month. Share 0 points.
5.
Adidas0.2%
Held 5th. 880 estimated branded searches, -32.3% vs prior month. Share 0 points.
Compare search popularity between Le Col and its closest rivals
Every comparison with Le Col
4 comparisons
How has branded search demand for Le Col changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Le Col worldwide fell from 40.5K to 27.1K.
- Across the 12 months ending September 2026, Le Col’s share of searches among long sleeve jersey brands worldwide decreased from 8% to 6.2%.
- Across the 12 months ending September 2026, Le Col’s share of searches among long sleeve jersey brands worldwide peaked at 8% in October 2025 and was lowest at 4.2% in June 2026.
How did search popularity change for long sleeve jersey brands worldwide in September 2026?
3 changes
Estimated monthly branded searches for Le Col worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.
Estimated monthly branded searches for Castelli worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Estimated monthly branded searches for Rapha worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
How are Le Col’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Le Col’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- le col
Do you work for Le Col? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Le Col your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.