Assos vs Le Col:Which is more popular?
In September 2026, Assos had more branded searches than Le Col among long sleeve jersey brands worldwide. Assos had about 165,000 branded searches, while Le Col had 27,100. Assos made up 37.7% of all long sleeve jersey brand searches we track, and Le Col accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about long sleeve jersey brands, Le Col appeared in two of the five answers and Assos in none.
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Top long sleeve jersey brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Le Col was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Assos did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rapha3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Castelli3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Le Col2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Adidas2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Assos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about long sleeve jersey brands
5 answers
Asked ChatGPT
“Which long sleeve jersey brand should I buy?”
Asked ChatGPT
“What are the best long sleeve jersey brands?”
Asked ChatGPT
“What's the best long sleeve jersey brand for cool weather riding?”
Searched Google, AI Overview
“cycling jersey brands”
Searched Google, AI Overview
“bike jersey brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Assos or Le Col more popular in search?
This chart shows how often people search Google for Assos and Le Col by name. Each line represents a brand's share of searches for all five long sleeve jersey brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Assos, Le Col. The figures are in the table below the chart.
View monthly share of searches table
| Month | Assos | Rapha | Castelli | Le Col | Adidas |
|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 32.6% | 26.7% | 8% | 0.17% |
| Nov 2025 | 35.2% | 35.2% | 23.6% | 5.8% | 0.15% |
| Dec 2025 | 35.3% | 35.3% | 23.5% | 5.8% | 0.15% |
| Jan 2026 | 33.5% | 33.5% | 27.4% | 5.5% | 0.18% |
| Feb 2026 | 31.5% | 31.5% | 31.5% | 5.2% | 0.17% |
| Mar 2026 | 38% | 31.2% | 25.5% | 5.1% | 0.19% |
| Apr 2026 | 35.9% | 29.5% | 29.5% | 4.8% | 0.23% |
| May 2026 | 33.8% | 33.8% | 27.7% | 4.6% | 0.22% |
| Jun 2026 | 38.3% | 31.5% | 25.7% | 4.2% | 0.25% |
| Jul 2026 | 39.4% | 32.2% | 21.6% | 6.5% | 0.21% |
| Aug 2026 | 37.6% | 30.7% | 25.2% | 6.2% | 0.2% |
| Sep 2026 | 37.7% | 30.8% | 25.1% | 6.2% | 0.2% |
How has the Assos and Le Col comparison changed over the last 12 months?
3 findings
- Assos was ahead of Le Col in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Assos’ share of searches among long sleeve jersey brands worldwide moved from 32.6% to 37.7%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Le Col’s share of searches among long sleeve jersey brands worldwide moved from 8% to 6.2%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
How did search popularity change for long sleeve jersey brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Le Col worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Assos’ and Le Col’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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