Brandwave

How popular isNike?

In September 2026, people searched for Nike by name about 24.3 million times worldwide, about the same as the previous year. These searches made up 34.2% of all global activewear brand searches, placing Nike first out of 13 brands. When we asked both ChatGPT and Google AI Overviews about activewear brands, Nike appeared in three of the five answers and was the second most recommended of the 13.

Search and AI answers in September 2026

Nike is the most searched of 13 competitors and the second most recommended in AI answers.

  1. NikeShare of searches 34.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. AdidasShare of searches 32.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. LululemonShare of searches 16.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. GymsharkShare of searches 5.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 8th
  5. Under ArmourShare of searches 5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th

+8 more

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Top activewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nike was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Nike is the second most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lululemon1st
  2. Nike2nd
  3. Alo Yoga3rd
  4. Athleta4th
  5. Vuori5th
  6. Adidas6th
  7. Under Armour7th
  8. Gymshark8th
  9. Beyond Yoga9th
  10. CRZ YOGA10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Alo Yoga5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Athleta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nike3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gymshark3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Under Armour3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vuori3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beyond Yoga3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CRZ YOGA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about activewear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which activewear brands compete with Nike?

Nike against activewear brands worldwide, by month

Share of searches by month for Nike, Adidas, Lululemon, Gymshark, Under Armour. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasLululemonGymsharkUnder ArmourVuoriAlo YogaAthletaSET ACTIVEBeyond YogaCRZ YOGALorna JaneStax
Oct 202532.3%32.5%19%4.8%5.7%1.5%1.9%1.1%0.23%0.23%0.15%0.28%0.23%
Nov 202531.5%30.5%19.1%8.6%4.7%1.8%1.6%1.1%0.23%0.23%0.15%0.23%0.19%
Dec 202531.1%29.8%22.2%5.5%5.4%2.1%1.6%1.3%0.22%0.22%0.15%0.22%0.15%
Jan 202636%29%17.9%5.5%5.4%1.7%1.9%1.3%0.33%0.32%0.22%0.26%0.18%
Feb 202634.4%32.8%16.7%5.2%5%1.6%1.7%1.2%0.37%0.25%0.25%0.25%0.17%
Mar 202635.5%34.6%14%5.2%5.1%1.6%1.5%1.3%0.31%0.21%0.25%0.25%0.21%
Apr 202633.5%33.3%16.1%6%4.9%1.9%1.7%1.2%0.44%0.29%0.29%0.29%0.2%
May 202632%36.8%15.4%4.7%4.6%1.8%1.9%1.4%0.42%0.23%0.28%0.34%0.19%
Jun 202632.2%35.5%15.6%5.8%4.7%1.8%1.3%1.4%0.52%0.23%0.23%0.35%0.28%
Jul 202632.4%36.8%15.7%4.8%4.7%1.5%1.4%1.2%0.52%0.23%0.23%0.28%0.19%
Aug 202632.2%36.8%15.4%4.7%4.7%1.8%1.6%1.1%0.63%0.23%0.28%0.28%0.15%
Sep 202634.2%32.7%16.6%5.1%5%2%1.7%1.2%0.55%0.3%0.3%0.25%0.14%

  1. 1.Nike

    34.2%

    Moved from 2nd to 1st. 22.8M estimated branded searches, -1.2% vs prior month. Share +2 points.

  2. 2.Adidas

    32.7%

    Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -4.2 points.

  3. 3.Lululemon

    16.6%

    Held 3rd. 11.1M estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Gymshark

    5.1%

    Held 4th. 3.4M estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Under Armour

    5%

    Held 5th. 3.4M estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Vuori

    2%

    Held 6th. 1.3M estimated branded searches, +0.08% vs prior month. Share +0.1 points.

  7. 7.Alo Yoga

    1.7%

    Held 7th. 1.2M estimated branded searches, -0.23% vs prior month. Share +0.1 points.

  8. 8.Athleta

    1.2%

    Held 8th. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.SET ACTIVE

    0.55%

    Held 9th. 369K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

  10. 10.Beyond Yoga

    0.3%

    Moved from 12th to 10th. 201K estimated branded searches, +21.8% vs prior month. Share +0.1 points.

  11. 11.CRZ YOGA

    0.3%

    Moved from 10th to 11th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Lorna Jane

    0.25%

    Moved from 11th to 12th. 165K estimated branded searches, -17.9% vs prior month. Share 0 points.

  13. 13.Stax

    0.14%

    Held 13th. 90.5K estimated branded searches, -17.7% vs prior month. Share 0 points.

Compare popularity between Nike and its closest rivals

Every comparison with Nike

61 comparisons

How has branded search demand for Nike changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nike worldwide held steady, from 24.9M to 24.3M.
  • Across the 12 months ending September 2026, Nike’s share of searches among activewear brands worldwide increased from 32.3% to 34.2%.
  • Across the 12 months ending September 2026, Nike’s share of searches among activewear brands worldwide peaked at 36% in January 2026 and was lowest at 31.1% in December 2025.
  • Across the 12 months ending September 2026, Nike rose from 2nd to 1st among activewear brands worldwide.

How did search popularity change for activewear brands worldwide in September 2026?

6 changes

  1. In September 2026, Nike overtook Adidas to become the leader among activewear brands worldwide, with 34.2% of the searches.

  2. In September 2026, Lululemon gained share of searches among activewear brands worldwide, from 15.4% to 16.6%.

  3. In September 2026, Adidas lost share of searches among activewear brands worldwide, from 36.8% to 32.7%.

  4. In September 2026, Beyond Yoga rose from 12th to 10th among activewear brands worldwide.

  5. In September 2026, CRZ YOGA fell from 10th to 11th among activewear brands worldwide.

  6. In September 2026, Lorna Jane fell from 11th to 12th among activewear brands worldwide.

How are Nike’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Nike’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nike
  • nike air max
  • nike shoes
  • nike shox

Do you work for Nike? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Nike compete?

Nike is ranked in 26 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sneaker brands1st of 1226.1%Show ranking
Casual shoes brands1st of 828.5%Show ranking
Kids shoe brands1st of 1033.5%Show ranking
Skate shoes brands1st of 733.9%Show ranking
Football boot brands1st of 634.2%Show ranking
Basketball shoe brands1st of 534.8%Show ranking
Activewear brands1st of 1334.2%Shown above
Rugby boot brands1st of 737.6%Show ranking
Gym bags1st of 637.8%Show ranking
Golf shoe brands1st of 639.3%Show ranking
Sports bra brands1st of 740%Show ranking
Baseball cleats brands1st of 440.1%Show ranking
Football cleats brands1st of 440.1%Show ranking
Turf shoes brands1st of 440.1%Show ranking
Sports bag brands1st of 541.3%Show ranking
Exercise mats1st of 642.5%Show ranking
Indoor soccer shoes brands1st of 542.6%Show ranking
Netball shoe brands1st of 542.8%Show ranking
Footballs1st of 643.8%Show ranking
Football brands1st of 543.8%Show ranking
Running shoe brands1st of 845.2%Show ranking
Gym shoes1st of 647%Show ranking
Jump rope brands1st of 652.6%Show ranking
Gym clothing brands1st of 556.2%Show ranking
Leggings1st of 952.7%Show ranking
School bags1st of 873.4%Show ranking
Creator with pink hair and a pink jacket

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