Gilbert vs Nike:Which is more popular?
In September 2026, Nike had more branded searches than Gilbert among rugby boot brands worldwide. Nike had about 24.3 million branded searches, while Gilbert had 6,600. Nike made up 37.6% of all rugby boot brand searches we track, and Gilbert accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about rugby boot brands, Gilbert appeared in four of the five answers and Nike in three. Gilbert and Nike were each mentioned first in two of the four answers.
Who do people search for more?
Nike, about 3688 searches for every 1 for Gilbert
Who does AI mention more?
Gilbert, mentioned in 4 of 5 answers, Nike in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top rugby boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gilbert was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Nike was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Gilbert and Nike were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Canterbury1st
Adidas2nd
Mizuno3rd- Gilbert4th
- Nike5th
ASICS6th
New Balance–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Canterbury5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gilbert4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nike3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mizuno3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ASICS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- New Balance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rugby boot brands
5 answers
Asked ChatGPT
“Which rugby boot brand should I buy?”
Asked ChatGPT
“What are the best rugby boot brands?”
Asked ChatGPT
“What's the best rugby boot brand for traction on grass?”
Searched Google, AI Overview
“rugby boots for forwards”
Searched Google, AI Overview
“rugby boot brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Gilbert or Nike more popular in search?
This chart shows how often people search Google for Gilbert and Nike by name. Each line represents a brand's share of searches for all seven rugby boot brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Nike, Gilbert. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | ASICS | Mizuno | Canterbury | Gilbert |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 33.6% | 19.6% | 8.8% | 1.8% | 0.06% | <0.01% |
| Nov 2025 | 38.8% | 35.2% | 17.9% | 6.6% | 1.3% | 0.21% | <0.01% |
| Dec 2025 | 38.9% | 34.6% | 17.2% | 7.7% | 1.5% | 0.03% | <0.01% |
| Jan 2026 | 41.9% | 31.7% | 15.9% | 8.8% | 1.8% | 0.03% | <0.01% |
| Feb 2026 | 38.4% | 34.5% | 17.5% | 7.9% | 1.6% | 0.03% | 0.01% |
| Mar 2026 | 38.3% | 35% | 17.3% | 7.8% | 1.6% | 0.03% | 0.01% |
| Apr 2026 | 36% | 33.6% | 19.9% | 9% | 1.5% | 0.03% | <0.01% |
| May 2026 | 35.3% | 38.2% | 15.9% | 8.8% | 1.8% | 0.03% | <0.01% |
| Jun 2026 | 35.9% | 37.2% | 16.4% | 9% | 1.5% | 0.03% | <0.01% |
| Jul 2026 | 35.8% | 37.7% | 16.1% | 8.9% | 1.5% | 0.04% | <0.01% |
| Aug 2026 | 33.8% | 35.9% | 18.4% | 10.1% | 1.7% | 0.06% | <0.01% |
| Sep 2026 | 37.6% | 33.8% | 17.2% | 9.5% | 1.9% | 0.05% | 0.01% |
How has the Gilbert and Nike comparison changed over the last 12 months?
3 findings
- Nike was ahead of Gilbert in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gilbert’s share of searches among rugby boot brands worldwide moved from <0.01% to 0.01%, and its estimated monthly branded searches held steady at 6.6K.
- Across the 12 months ending September 2026, Nike’s share of searches among rugby boot brands worldwide moved from 36% to 37.6%, and its estimated monthly branded searches moved from 24.9M to 24.3M.
How did search popularity change for rugby boot brands worldwide in September 2026?
1 change
In September 2026, Nike overtook Adidas to become the leader among rugby boot brands worldwide, with 37.6% of the searches.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Gilbert’s and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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