How popular isGilbert?
In September 2026, people searched for Gilbert by name about 10,200 times worldwide, a 7.4% increase from the previous year. These searches made up 0.01% of all global rugby boot brand searches, placing Gilbert seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about rugby boot brands, Gilbert appeared in four of the five answers and was the fourth most recommended of the seven.
Gilbert is the seventh most searched of 7 competitors and the fourth most recommended in AI answers.
NikeShare of searches 37.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
AdidasShare of searches 33.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
New BalanceShare of searches 17.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
ASICSShare of searches 9.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
GilbertShare of searches 0.01%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
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Top rugby boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gilbert was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Gilbert is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Canterbury1st
- Adidas2nd
Mizuno3rd- Gilbert4th
- Nike5th
- ASICS6th
- New Balance–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Canterbury5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gilbert4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nike3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mizuno3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ASICS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- New Balance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rugby boot brands
5 answers
Asked ChatGPT
“Which rugby boot brand should I buy?”
Asked ChatGPT
“What are the best rugby boot brands?”
Asked ChatGPT
“What's the best rugby boot brand for traction on grass?”
Searched Google, AI Overview
“rugby boots for forwards”
Searched Google, AI Overview
“rugby boot brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which rugby boot brands compete with Gilbert?
Share of searches by month for Nike, Adidas, New Balance, ASICS, Gilbert. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | ASICS | Mizuno | Canterbury | Gilbert |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 33.6% | 19.6% | 8.8% | 1.8% | 0.06% | <0.01% |
| Nov 2025 | 38.8% | 35.2% | 17.9% | 6.6% | 1.3% | 0.21% | <0.01% |
| Dec 2025 | 38.9% | 34.6% | 17.2% | 7.7% | 1.5% | 0.03% | <0.01% |
| Jan 2026 | 41.9% | 31.7% | 15.9% | 8.8% | 1.8% | 0.03% | <0.01% |
| Feb 2026 | 38.4% | 34.5% | 17.5% | 7.9% | 1.6% | 0.03% | 0.01% |
| Mar 2026 | 38.3% | 35% | 17.3% | 7.8% | 1.6% | 0.03% | 0.01% |
| Apr 2026 | 36% | 33.6% | 19.9% | 9% | 1.5% | 0.03% | <0.01% |
| May 2026 | 35.3% | 38.2% | 15.9% | 8.8% | 1.8% | 0.03% | <0.01% |
| Jun 2026 | 35.9% | 37.2% | 16.4% | 9% | 1.5% | 0.03% | <0.01% |
| Jul 2026 | 35.8% | 37.7% | 16.1% | 8.9% | 1.5% | 0.04% | <0.01% |
| Aug 2026 | 33.8% | 35.9% | 18.4% | 10.1% | 1.7% | 0.06% | <0.01% |
| Sep 2026 | 37.6% | 33.8% | 17.2% | 9.5% | 1.9% | 0.05% | 0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 37.6% | 24.3M | -2.4% | +3.8 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 33.8% | 21.8M | -17.5% | -2.1 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 17.2% | 11.1M | -18.4% | -1.3 points | |
| 4, held 4th | 9.5% | 6.1M | -18.2% | -0.7 points | |
| 5, held 5th | 1.9% | 1.2M | 0% | +0.2 points | |
| 6, held 6th | 0.05% | 34.6K | -20.8% | 0 points | |
| 7, held 7th | 0.01% | 6.6K | +22.2% | 0 points |
1.
Nike37.6%
Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +3.8 points.
2.
Adidas33.8%
Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -2.1 points.
17.2%
Held 3rd. 11.1M estimated branded searches, -18.4% vs prior month. Share -1.3 points.
4.
ASICS9.5%
Held 4th. 6.1M estimated branded searches, -18.2% vs prior month. Share -0.7 points.
5.
Mizuno1.9%
Held 5th. 1.2M estimated branded searches, 0% vs prior month. Share +0.2 points.
0.05%
Held 6th. 34.6K estimated branded searches, -20.8% vs prior month. Share 0 points.
7.
Gilbert0.01%
Held 7th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.
Compare popularity between Gilbert and its closest rivals
Every comparison with Gilbert
24 comparisons
- Gilbert vs Webb Ellis
- Adidas vs Gilbert
- ASICS vs Gilbert
- Canterbury vs Gilbert
- Gilbert vs Macron
- Gilbert vs Makura
- Gilbert vs Mizuno
- Gilbert vs New Balance
- Gilbert vs Nike
- Gilbert vs Opro
- Gilbert vs Shock Doctor
- Gilbert vs SISU
- Gilbert vs Steeden
- BLK vs Gilbert
- Gilbert vs N-Pro
- Gilbert vs Net World Sports
- Gilbert vs Sportsco
- Gilbert vs Sure Shot
- Gilbert vs Nivia
- Gilbert vs Kooga
- Gilbert vs Optimum
- Gilbert vs Rhino Water Tanks
- Gilbert vs Mitre
- Gilbert vs Summit
How has branded search demand for Gilbert changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Gilbert worldwide rose from 9.5K to 10.2K.
- Across the 12 months ending September 2026, Gilbert’s share of searches among rugby boot brands worldwide held steady, from <0.01% to 0.01%.
How did search popularity change for rugby boot brands worldwide in September 2026?
5 changes
In September 2026, Nike overtook Adidas to become the leader among rugby boot brands worldwide, with 37.6% of the searches.
In September 2026, Adidas lost share of searches among rugby boot brands worldwide, from 35.9% to 33.8%.
In September 2026, New Balance lost share of searches among rugby boot brands worldwide, from 18.4% to 17.2%.
In September 2026, ASICS lost share of searches among rugby boot brands worldwide, from 10.1% to 9.5%.
Estimated monthly branded searches for Canterbury worldwide fell 22.2% over 12 measured months, from 44.5K to 34.6K in September 2026.
How are Gilbert’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gilbert’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- gilbert netball
- gilbert rugby
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Where does Gilbert compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Rugby boot brands | 7th of 7 | 0.01% | Shown above |
| Rugby mouthguards | 6th of 6 | 1.2% | Show ranking |
| Rugby gear brands | 4th of 6 | 6.8% | Show ranking |
| Netballs | 4th of 6 | 5.1% | Show ranking |
| Rugby balls | 3rd of 5 | 17.9% | Show ranking |
| Rugby headguards | 2nd of 5 | 24.7% | Show ranking |
Is Gilbert your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.