ASICS vs Gilbert:Which is more popular?
In September 2026, ASICS had more branded searches than Gilbert among rugby boot brands worldwide. ASICS had about 6.1 million branded searches, while Gilbert had 6,600. ASICS made up 9.5% of all rugby boot brand searches we track, and Gilbert accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about rugby boot brands, Gilbert appeared in four of the five answers and ASICS in one. Gilbert was mentioned before ASICS in every answer that named either.
Who do people search for more?
ASICS, about 927 searches for every 1 for Gilbert
Who does AI mention more?
Gilbert, mentioned in 4 of 5 answers, ASICS in 1
Who does AI recommend more?
Gilbert, named ahead of ASICS in 3 of 3 answers
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Top rugby boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gilbert was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. ASICS was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Gilbert was listed before ASICS in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Canterbury1st
Adidas2nd
Mizuno3rd- Gilbert4th
Nike5th- ASICS6th
New Balance–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Canterbury5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gilbert4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nike3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mizuno3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ASICS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- New Balance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rugby boot brands
5 answers
Asked ChatGPT
“Which rugby boot brand should I buy?”
Asked ChatGPT
“What are the best rugby boot brands?”
Asked ChatGPT
“What's the best rugby boot brand for traction on grass?”
Searched Google, AI Overview
“rugby boots for forwards”
Searched Google, AI Overview
“rugby boot brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is ASICS or Gilbert more popular in search?
This chart shows how often people search Google for ASICS and Gilbert by name. Each line represents a brand's share of searches for all seven rugby boot brands we track, month by month, from English-language searches worldwide.
Share of searches by month for ASICS, Gilbert. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | ASICS | Mizuno | Canterbury | Gilbert |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36% | 33.6% | 19.6% | 8.8% | 1.8% | 0.06% | <0.01% |
| Nov 2025 | 38.8% | 35.2% | 17.9% | 6.6% | 1.3% | 0.21% | <0.01% |
| Dec 2025 | 38.9% | 34.6% | 17.2% | 7.7% | 1.5% | 0.03% | <0.01% |
| Jan 2026 | 41.9% | 31.7% | 15.9% | 8.8% | 1.8% | 0.03% | <0.01% |
| Feb 2026 | 38.4% | 34.5% | 17.5% | 7.9% | 1.6% | 0.03% | 0.01% |
| Mar 2026 | 38.3% | 35% | 17.3% | 7.8% | 1.6% | 0.03% | 0.01% |
| Apr 2026 | 36% | 33.6% | 19.9% | 9% | 1.5% | 0.03% | <0.01% |
| May 2026 | 35.3% | 38.2% | 15.9% | 8.8% | 1.8% | 0.03% | <0.01% |
| Jun 2026 | 35.9% | 37.2% | 16.4% | 9% | 1.5% | 0.03% | <0.01% |
| Jul 2026 | 35.8% | 37.7% | 16.1% | 8.9% | 1.5% | 0.04% | <0.01% |
| Aug 2026 | 33.8% | 35.9% | 18.4% | 10.1% | 1.7% | 0.06% | <0.01% |
| Sep 2026 | 37.6% | 33.8% | 17.2% | 9.5% | 1.9% | 0.05% | 0.01% |
How has the ASICS and Gilbert comparison changed over the last 12 months?
3 findings
- ASICS was ahead of Gilbert in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASICS’s share of searches among rugby boot brands worldwide moved from 8.8% to 9.5%, and its estimated monthly branded searches held steady at 6.1M.
- Across the 12 months ending September 2026, Gilbert’s share of searches among rugby boot brands worldwide moved from <0.01% to 0.01%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for rugby boot brands worldwide in September 2026?
1 change
In September 2026, ASICS lost share of searches among rugby boot brands worldwide, from 10.1% to 9.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ASICS’s and Gilbert’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among rugby boot brands
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