Nike vs Vuori:Which is more popular?
In September 2026, Nike had more branded searches than Vuori among activewear brands worldwide. Nike had about 22.8 million branded searches, while Vuori had 1.3 million. Nike made up 34.2% of all activewear brand searches we track, and Vuori accounted for 2%. When we asked ChatGPT and Google AI Overviews about activewear brands, Nike and Vuori each appeared in three of the five answers. Nike and Vuori were each mentioned first in two of the four answers that named either.
Who do people search for more?
Nike, about 17 searches for every 1 for Vuori
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top activewear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nike was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Vuori was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nike and Vuori were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Lululemon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Alo Yoga5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Athleta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Nike3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gymshark3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Under Armour3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Vuori3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Beyond Yoga3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Adidas2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CRZ YOGA2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about activewear brands
5 answers
Asked ChatGPT
“Which activewear brand should I buy?”
Asked ChatGPT
“What are the best activewear brands?”
Asked ChatGPT
“What's the best activewear brand for training and lounging?”
Searched Google, AI Overview
“activewear brands”
Searched Google, AI Overview
“women's activewear brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Nike or Vuori more popular in search?
This chart shows how often people search Google for Nike and Vuori by name. Each line represents a brand's share of searches for all 13 activewear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Nike, Vuori. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | Lululemon | Gymshark | Under Armour | Vuori | Alo Yoga | Athleta | SET ACTIVE | Beyond Yoga | CRZ YOGA | Lorna Jane | Stax |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.3% | 32.5% | 19% | 4.8% | 5.7% | 1.5% | 1.9% | 1.1% | 0.23% | 0.23% | 0.15% | 0.28% | 0.23% |
| Nov 2025 | 31.5% | 30.5% | 19.1% | 8.6% | 4.7% | 1.8% | 1.6% | 1.1% | 0.23% | 0.23% | 0.15% | 0.23% | 0.19% |
| Dec 2025 | 31.1% | 29.8% | 22.2% | 5.5% | 5.4% | 2.1% | 1.6% | 1.3% | 0.22% | 0.22% | 0.15% | 0.22% | 0.15% |
| Jan 2026 | 36% | 29% | 17.9% | 5.5% | 5.4% | 1.7% | 1.9% | 1.3% | 0.33% | 0.32% | 0.22% | 0.26% | 0.18% |
| Feb 2026 | 34.4% | 32.8% | 16.7% | 5.2% | 5% | 1.6% | 1.7% | 1.2% | 0.37% | 0.25% | 0.25% | 0.25% | 0.17% |
| Mar 2026 | 35.5% | 34.6% | 14% | 5.2% | 5.1% | 1.6% | 1.5% | 1.3% | 0.31% | 0.21% | 0.25% | 0.25% | 0.21% |
| Apr 2026 | 33.5% | 33.3% | 16.1% | 6% | 4.9% | 1.9% | 1.7% | 1.2% | 0.44% | 0.29% | 0.29% | 0.29% | 0.2% |
| May 2026 | 32% | 36.8% | 15.4% | 4.7% | 4.6% | 1.8% | 1.9% | 1.4% | 0.42% | 0.23% | 0.28% | 0.34% | 0.19% |
| Jun 2026 | 32.2% | 35.5% | 15.6% | 5.8% | 4.7% | 1.8% | 1.3% | 1.4% | 0.52% | 0.23% | 0.23% | 0.35% | 0.28% |
| Jul 2026 | 32.4% | 36.8% | 15.7% | 4.8% | 4.7% | 1.5% | 1.4% | 1.2% | 0.52% | 0.23% | 0.23% | 0.28% | 0.19% |
| Aug 2026 | 32.2% | 36.8% | 15.4% | 4.7% | 4.7% | 1.8% | 1.6% | 1.1% | 0.63% | 0.23% | 0.28% | 0.28% | 0.15% |
| Sep 2026 | 34.2% | 32.7% | 16.6% | 5.1% | 5% | 2% | 1.7% | 1.2% | 0.55% | 0.3% | 0.3% | 0.25% | 0.14% |
How has the Nike and Vuori comparison changed over the last 12 months?
3 findings
- Nike was ahead of Vuori in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nike’s share of searches among activewear brands worldwide moved from 32.3% to 34.2%, and its estimated monthly branded searches moved from 23.1M to 22.8M.
- Across the 12 months ending September 2026, Vuori’s share of searches among activewear brands worldwide moved from 1.5% to 2%, and its estimated monthly branded searches moved from 1.1M to 1.3M.
How did search popularity change for activewear brands worldwide in September 2026?
2 changes
In September 2026, Nike overtook Adidas to become the leader among activewear brands worldwide, with 34.2% of the searches.
Estimated monthly branded searches for Vuori worldwide rose 21.6% over 12 measured months, from 1.1M to 1.3M in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Nike’s and Vuori’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among activewear brands
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