How popular isVuori in search?
In August 2026, there were an estimated 1.3M branded searches for Vuori worldwide which is up 21.5% over the last 11 months. Vuori holds 16.9% estimated Share of Search among challenger activewear brands worldwide and is ranked 2nd of 6 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Gymshark44%
Vuori16.9%
Alo Yoga15.1%
AYBL9.3%
Oner Active8.8%
SET ACTIVE5.9%
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Which challenger activewear brands compete with Vuori?
Share of Search by month for Gymshark, Vuori, Alo Yoga, AYBL, Oner Active, SET ACTIVE. The figures are in the table below the chart.
View monthly share of search table
| Month | Gymshark | Vuori | Alo Yoga | AYBL | Oner Active | SET ACTIVE |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 15.3% | 19.9% | 5.6% | 8% | 2.4% |
| Nov 2025 | 60.8% | 12.6% | 11.3% | 6.9% | 6.7% | 1.6% |
| Dec 2025 | 51% | 19.6% | 14.6% | 5.9% | 6.9% | 2% |
| Jan 2026 | 48.4% | 15.2% | 16.7% | 7% | 9.8% | 2.9% |
| Feb 2026 | 48.5% | 15.1% | 16.3% | 6.9% | 9.6% | 3.5% |
| Mar 2026 | 47.4% | 14.7% | 13.5% | 12% | 9.6% | 2.9% |
| Apr 2026 | 50.6% | 15.7% | 14.4% | 7.2% | 8.4% | 3.7% |
| May 2026 | 44.9% | 17.1% | 18.5% | 6.4% | 9% | 4% |
| Jun 2026 | 52.9% | 16.7% | 12.3% | 6.2% | 7.2% | 4.7% |
| Jul 2026 | 47.8% | 15.4% | 13.8% | 8.2% | 9.6% | 5.2% |
| Aug 2026 | 44% | 16.9% | 15.1% | 9.3% | 8.8% | 5.9% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44% | 3.4M | +0.18% | -3.8 points | |
| 2, held 2nd | 16.9% | 1.3M | +20% | +1.6 points | |
| 3, held 3rd | 15.1% | 1.2M | +19.6% | +1.3 points | |
| 4, moved from 5th to 4th | 9.3% | 714K | +23.6% | +1.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 8.8% | 680K | +<0.01% | -0.8 pointsmoved from 4th to 5th | |
| 6, held 6th | 5.9% | 452K | +22.1% | +0.6 points |
1.
Gymshark44%
held 1st · 3.4M estimated branded searches · +0.18% vs prior month · -3.8 points
2.
Vuori16.9%
held 2nd · 1.3M estimated branded searches · +20% vs prior month · +1.6 points
3.
Alo Yoga15.1%
held 3rd · 1.2M estimated branded searches · +19.6% vs prior month · +1.3 points
4.
AYBL9.3%
moved from 5th to 4th · 714K estimated branded searches · +23.6% vs prior month · +1.1 points
8.8%
moved from 4th to 5th · 680K estimated branded searches · +<0.01% vs prior month · -0.8 points
5.9%
held 6th · 452K estimated branded searches · +22.1% vs prior month · +0.6 points
Compare search popularity between Vuori and its closest rivals
How has branded search demand for Vuori changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Vuori worldwide rose from 1.1M to 1.3M.
- Across the 11 months ending August 2026, Vuori’s estimated Share of Search among challenger activewear brands worldwide increased from 15.3% to 16.9%.
- Across the 11 months ending August 2026, Vuori’s estimated Share of Search among challenger activewear brands worldwide peaked at 19.6% in December 2025 and was lowest at 12.6% in November 2025.
- Across the 11 months ending August 2026, Vuori rose from 3rd to 2nd among challenger activewear brands worldwide.
How did search popularity change for challenger activewear brands worldwide in August 2026?
6 changes
In August 2026, AYBL overtook Oner Active to rank 4th among challenger activewear brands worldwide, at 9.3%.
In August 2026, Vuori gained estimated Share of Search among challenger activewear brands worldwide, from 15.4% to 16.9%.
In August 2026, Alo Yoga gained estimated Share of Search among challenger activewear brands worldwide, from 13.8% to 15.1%.
In August 2026, SET ACTIVE gained estimated Share of Search among challenger activewear brands worldwide, from 5.2% to 5.9%.
In August 2026, Gymshark lost estimated Share of Search among challenger activewear brands worldwide, from 47.8% to 44%.
In August 2026, Oner Active lost estimated Share of Search among challenger activewear brands worldwide, from 9.6% to 8.8%.
How is Vuori measured?
Brandwave collects information about searches that people make online using Vuori’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- vuori
- vuori activewear
- vuori apparel
- vuori clothing
- vuori leggings
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Is Vuori your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.