Brandwave

Nike vs SET ACTIVE:Which is more popular?

In September 2026, Nike had more branded searches than SET ACTIVE among activewear brands worldwide. Nike had about 22.8 million branded searches, while SET ACTIVE had 369,000. Nike made up 34.2% of all activewear brand searches we track, and SET ACTIVE accounted for 0.55%. When we asked ChatGPT and Google AI Overviews about activewear brands, Nike appeared in three of the five answers and SET ACTIVE in none.

Among activewear brands worldwide in September 2026

Who do people search for more?

Nike, about 62 searches for every 1 for SET ACTIVE

Nike 22.8M searchesSET ACTIVE 369K searches

Who does AI mention more?

Nike, mentioned in 3 of 5 answers, SET ACTIVE in 0

Nike in 3 of 5SET ACTIVE in 0 of 5

Who does AI recommend more?

Nike, the only one of the two named

Nike first in 3SET ACTIVE never named

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Top activewear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nike was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. SET ACTIVE did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lululemon1st
  2. Nike2nd
  3. Alo Yoga3rd
  4. Athleta4th
  5. Vuori5th
  6. Adidas6th
  7. Under Armour7th
  8. Gymshark8th
  9. Beyond Yoga9th
  10. +1 more
  11. SET ACTIVE–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lululemon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Alo Yoga5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Athleta5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nike3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gymshark3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Under Armour3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vuori3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beyond Yoga3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SET ACTIVE0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about activewear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Nike or SET ACTIVE more popular in search?

This chart shows how often people search Google for Nike and SET ACTIVE by name. Each line represents a brand's share of searches for all 13 activewear brands we track, month by month, from English-language searches worldwide.

Nike and SET ACTIVE among activewear brands worldwide, by month

Share of searches by month for Nike, SET ACTIVE. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasLululemonGymsharkUnder ArmourVuoriAlo YogaAthletaSET ACTIVEBeyond YogaCRZ YOGALorna JaneStax
Oct 202532.3%32.5%19%4.8%5.7%1.5%1.9%1.1%0.23%0.23%0.15%0.28%0.23%
Nov 202531.5%30.5%19.1%8.6%4.7%1.8%1.6%1.1%0.23%0.23%0.15%0.23%0.19%
Dec 202531.1%29.8%22.2%5.5%5.4%2.1%1.6%1.3%0.22%0.22%0.15%0.22%0.15%
Jan 202636%29%17.9%5.5%5.4%1.7%1.9%1.3%0.33%0.32%0.22%0.26%0.18%
Feb 202634.4%32.8%16.7%5.2%5%1.6%1.7%1.2%0.37%0.25%0.25%0.25%0.17%
Mar 202635.5%34.6%14%5.2%5.1%1.6%1.5%1.3%0.31%0.21%0.25%0.25%0.21%
Apr 202633.5%33.3%16.1%6%4.9%1.9%1.7%1.2%0.44%0.29%0.29%0.29%0.2%
May 202632%36.8%15.4%4.7%4.6%1.8%1.9%1.4%0.42%0.23%0.28%0.34%0.19%
Jun 202632.2%35.5%15.6%5.8%4.7%1.8%1.3%1.4%0.52%0.23%0.23%0.35%0.28%
Jul 202632.4%36.8%15.7%4.8%4.7%1.5%1.4%1.2%0.52%0.23%0.23%0.28%0.19%
Aug 202632.2%36.8%15.4%4.7%4.7%1.8%1.6%1.1%0.63%0.23%0.28%0.28%0.15%
Sep 202634.2%32.7%16.6%5.1%5%2%1.7%1.2%0.55%0.3%0.3%0.25%0.14%

How has the Nike and SET ACTIVE comparison changed over the last 12 months?

3 findings
  • Nike was ahead of SET ACTIVE in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Nike’s share of searches among activewear brands worldwide moved from 32.3% to 34.2%, and its estimated monthly branded searches moved from 23.1M to 22.8M.
  • Across the 12 months ending September 2026, SET ACTIVE’s share of searches among activewear brands worldwide moved from 0.23% to 0.55%, and its estimated monthly branded searches moved from 167K to 369K.

How did search popularity change for activewear brands worldwide in September 2026?

2 changes

  1. In September 2026, Nike overtook Adidas to become the leader among activewear brands worldwide, with 34.2% of the searches.

  2. Estimated monthly branded searches for SET ACTIVE worldwide rose 121.6% over 12 measured months, from 167K to 369K in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Nike’s and SET ACTIVE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nike

3 branded search terms

  • nike
  • nike air max
  • nike shox

SET ACTIVE

5 branded search terms

  • set active
  • set active activewear
  • set active clothing
  • set active leggings
  • setactive

How the Brand Demand Index is measured

Other head-to-heads among activewear brands

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