Adidas vs Puma:Which is more popular by branded search?
In August 2026, Adidas had more branded searches than Puma among football brands worldwide. Adidas was estimated to have 20.4M branded searches compared to Puma’s 9.1M, and held a 40.8% Share of Search versus Puma’s 18.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Adidas or Puma?
Compare the football brands players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adidas, Puma. The figures are in the table below the chart.
View monthly share of search table
| Month | Adidas | Nike | Puma | Mitre | Select |
|---|---|---|---|---|---|
| Oct 2025 | 37.3% | 45.9% | 16.8% | 0.01% | <0.01% |
| Nov 2025 | 38.6% | 47.2% | 14.2% | 0.01% | <0.01% |
| Dec 2025 | 38.6% | 47.2% | 14.2% | 0.01% | <0.01% |
| Jan 2026 | 33.9% | 50.8% | 15.3% | 0.01% | <0.01% |
| Feb 2026 | 37.3% | 45.9% | 16.8% | <0.01% | <0.01% |
| Mar 2026 | 37.5% | 45.7% | 16.8% | 0.01% | <0.01% |
| Apr 2026 | 36% | 44.2% | 19.8% | 0.01% | <0.01% |
| May 2026 | 37.5% | 37.5% | 25% | 0.01% | <0.01% |
| Jun 2026 | 42.2% | 42.2% | 15.5% | 0.02% | <0.01% |
| Jul 2026 | 42.2% | 42.2% | 15.5% | 0.02% | <0.01% |
| Aug 2026 | 40.8% | 40.8% | 18.3% | 0.02% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Adidas and Puma comparison changed over the last 12 months?
3 findings
- Adidas was ahead of Puma in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adidas’ estimated Share of Search among football brands worldwide moved from 37.3% to 40.8%, and its estimated monthly branded searches moved from 16.6M to 20.4M.
- Across the 11 months ending August 2026, Puma’s estimated Share of Search among football brands worldwide moved from 16.8% to 18.3%, and its estimated monthly branded searches moved from 7.5M to 9.1M.
How did search popularity change for football brands worldwide in August 2026?
2 changes
In August 2026, Puma gained estimated Share of Search among football brands worldwide, from 15.5% to 18.3%.
In August 2026, Adidas lost estimated Share of Search among football brands worldwide, from 42.2% to 40.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Adidas’ and Puma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.