Ride vs ThirtyTwo:Which is more popular?
In September 2026, Ride had more branded searches than ThirtyTwo among snowboard boots worldwide. Ride had about 450,000 branded searches, while ThirtyTwo had 18,400. Ride made up 7.2% of all snowboard boot searches we track, and ThirtyTwo accounted for 0.29%. When we asked ChatGPT and Google AI Overviews about snowboard boots, ThirtyTwo appeared in all five answers and Ride in three. ThirtyTwo was mentioned before Ride in every answer.
Who do people search for more?
Ride, about 24 searches for every 1 for ThirtyTwo
Who does AI mention more?
ThirtyTwo, mentioned in every answer we collected
Who does AI recommend more?
ThirtyTwo, named ahead of Ride in every answer
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Top snowboard boots in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ThirtyTwo appeared in all five answers. Ride was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ThirtyTwo was listed before Ride in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
K25 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Burton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- ThirtyTwo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Vans3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Ride3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Salomon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about snowboard boots
5 answers
Asked ChatGPT
“Which snowboard boots brand should I buy?”
Asked ChatGPT
“What are the best snowboard boots brands?”
Asked ChatGPT
“What's the best snowboard boots brand for snowboard fit?”
Searched Google, AI Overview
“snowboard boots”
Searched Google, AI Overview
“women's snowboard boots”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Ride or ThirtyTwo more popular in search?
This chart shows how often people search Google for Ride and ThirtyTwo by name. Each line represents a brand's share of searches for all six snowboard boots we track, month by month, from English-language searches worldwide.
Share of searches by month for Ride, ThirtyTwo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vans | K2 | Ride | Burton | Salomon | ThirtyTwo |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.3% | 15.3% | 8.1% | 2.3% | 0.54% | 0.44% |
| Nov 2025 | 78.9% | 11.2% | 5.8% | 3.1% | 0.48% | 0.51% |
| Dec 2025 | 77.7% | 11.2% | 5.7% | 4.3% | 0.51% | 0.53% |
| Jan 2026 | 69% | 15.1% | 7.6% | 6.3% | 0.83% | 1.1% |
| Feb 2026 | 73.4% | 13.2% | 6.6% | 5.6% | 0.66% | 0.58% |
| Mar 2026 | 79% | 11.2% | 7.1% | 1.9% | 0.53% | 0.37% |
| Apr 2026 | 76.9% | 12.9% | 8.5% | 0.98% | 0.56% | 0.27% |
| May 2026 | 78.6% | 13.1% | 7.1% | 0.68% | 0.46% | 0.18% |
| Jun 2026 | 75% | 15.2% | 8.3% | 0.8% | 0.53% | 0.17% |
| Jul 2026 | 80.3% | 10.9% | 7.2% | 0.84% | 0.47% | 0.19% |
| Aug 2026 | 79.4% | 13.2% | 5.8% | 0.99% | 0.48% | 0.17% |
| Sep 2026 | 79.5% | 11% | 7.2% | 1.5% | 0.5% | 0.29% |
How has the Ride and ThirtyTwo comparison changed over the last 12 months?
3 findings
- Ride was ahead of ThirtyTwo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ride’s share of searches among snowboard boots worldwide moved from 8.1% to 7.2%, and its estimated monthly branded searches held steady at 450K.
- Across the 12 months ending September 2026, ThirtyTwo’s share of searches among snowboard boots worldwide moved from 0.44% to 0.29%, and its estimated monthly branded searches moved from 24.7K to 18.4K.
How did search popularity change for snowboard boots worldwide in September 2026?
2 changes
In September 2026, Ride gained share of searches among snowboard boots worldwide, from 5.8% to 7.2%.
Estimated monthly branded searches for ThirtyTwo worldwide fell 25.5% over 12 measured months, from 24.7K to 18.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Ride’s and ThirtyTwo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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