How popular isThirtyTwo in search?
In August 2026, there were an estimated 9.9K branded searches for ThirtyTwo worldwide which is down 45.3% over the last 11 months. ThirtyTwo holds 3.4% estimated Share of Search among snowboard boots worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which snowboard boots compete with ThirtyTwo?
Share of Search by month for Salomon, Nitro, K2, ThirtyTwo. The figures are in the table below the chart.
View monthly share of search table
| Month | Salomon | Nitro | K2 | ThirtyTwo | Vans | Burton |
|---|---|---|---|---|---|---|
| Oct 2025 | 33% | 46.2% | 11.7% | 6.4% | 1.9% | 0.85% |
| Nov 2025 | 29.6% | 42.6% | 15.7% | 8.6% | 2.1% | 1.4% |
| Dec 2025 | 31% | 36% | 20.1% | 9% | 2.2% | 1.8% |
| Jan 2026 | 29.9% | 34.6% | 19.4% | 13% | 1.4% | 1.7% |
| Feb 2026 | 30.1% | 38.1% | 20.8% | 7.6% | 1.5% | 1.9% |
| Mar 2026 | 38.7% | 40.4% | 12% | 6.6% | 1.6% | 0.69% |
| Apr 2026 | 41.8% | 45.7% | 5% | 5% | 2.2% | 0.3% |
| May 2026 | 46.7% | 44.2% | 3.2% | 3.9% | 1.7% | 0.19% |
| Jun 2026 | 49.4% | 43.2% | 2.5% | 3.1% | 1.7% | 0.18% |
| Jul 2026 | 44.6% | 47.5% | 2.8% | 3.4% | 1.5% | 0.25% |
| Aug 2026 | 47.6% | 41.5% | 5.1% | 3.4% | 1.9% | 0.45% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 47.6% | 137K | +5% | +3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 41.5% | 120K | -14.1% | -6 pointsmoved from 1st to 2nd | |
| 3, moved from 4th to 3rd | 5.1% | 14.8K | +82.7% | +2.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 3.4% | 9.9K | 0% | +0.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.9% | 5.4K | +22.7% | +0.4 points | |
| 6, held 6th | 0.45% | 1.3K | +80.6% | +0.2 points |
1.
Salomon47.6%
Moved from 2nd to 1st. 137K estimated branded searches, +5% vs prior month. Share +3 points.
2.
Nitro41.5%
Moved from 1st to 2nd. 120K estimated branded searches, -14.1% vs prior month. Share -6 points.
3.
K2
5.1%
Moved from 4th to 3rd. 14.8K estimated branded searches, +82.7% vs prior month. Share +2.4 points.
3.4%
Moved from 3rd to 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Vans
1.9%
Held 5th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.4 points.
6.
Burton0.45%
Held 6th. 1.3K estimated branded searches, +80.6% vs prior month. Share +0.2 points.
Compare search popularity between ThirtyTwo and its closest rivals
How has branded search demand for ThirtyTwo changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for ThirtyTwo worldwide fell from 18.1K to 9.9K.
- Across the 11 months ending August 2026, ThirtyTwo’s estimated Share of Search among snowboard boots worldwide decreased from 6.4% to 3.4%.
- Across the 11 months ending August 2026, ThirtyTwo’s estimated Share of Search among snowboard boots worldwide peaked at 13% in January 2026 and was lowest at 3.1% in June 2026.
How did search popularity change for snowboard boots worldwide in August 2026?
5 changes
In August 2026, Salomon overtook Nitro to take the highest estimated Share of Search among snowboard boots worldwide, at 47.6%.
In August 2026, K2 overtook ThirtyTwo to rank 3rd among snowboard boots worldwide, at 5.1%.
In August 2026, Nitro lost estimated Share of Search among snowboard boots worldwide, from 47.5% to 41.5%.
Estimated monthly branded searches for Burton worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026.
Estimated monthly branded searches for ThirtyTwo worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.
How is ThirtyTwo measured?
Brandwave collects information about searches that people make online using ThirtyTwo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- thirty two
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Is ThirtyTwo your brand?
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