How popular isBogs in search?
In September 2026, there were an estimated 301K branded searches for Bogs worldwide which is down 18.2% over the last 12 months. Bogs holds 56.1% estimated Share of Search among gumboot brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which gumboot brands compete with Bogs?
Share of Search by month for Bogs, Muck Boot, Hunter, Boonies. The figures are in the table below the chart.
View monthly share of search table
| Month | Bogs | Muck Boot | Hunter | Boonies |
|---|---|---|---|---|
| Oct 2025 | 57.2% | 25.7% | 9.4% | 7.7% |
| Nov 2025 | 48.5% | 39.7% | 6.5% | 5.3% |
| Dec 2025 | 47.9% | 39.2% | 6.4% | 6.4% |
| Jan 2026 | 54.2% | 29.6% | 8.9% | 7.3% |
| Feb 2026 | 56.1% | 25.1% | 11.3% | 7.5% |
| Mar 2026 | 57.3% | 20.9% | 14.1% | 7.7% |
| Apr 2026 | 58.4% | 17.6% | 14.4% | 9.6% |
| May 2026 | 60% | 18% | 12.1% | 9.9% |
| Jun 2026 | 57.2% | 17.2% | 14.1% | 11.5% |
| Jul 2026 | 59.1% | 14.5% | 14.5% | 11.9% |
| Aug 2026 | 60% | 18% | 12.1% | 9.9% |
| Sep 2026 | 56.1% | 25.1% | 11.3% | 7.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.1% | 301K | 0% | -4 points | |
| 2, held 2nd | 25.1% | 135K | +49.2% | +7.1 points | |
| 3, held 3rd | 11.3% | 60.5K | 0% | -0.8 points | |
| 4, held 4th | 7.5% | 40.5K | -18.2% | -2.3 points |
1.
Bogs56.1%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share -4 points.
25.1%
Held 2nd. 135K estimated branded searches, +49.2% vs prior month. Share +7.1 points.
3.
Hunter11.3%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.8 points.
4.
Boonies7.5%
Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -2.3 points.
Compare search popularity between Bogs and its closest rivals
Every comparison with Bogs
5 comparisons
How has branded search demand for Bogs changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bogs worldwide fell from 368K to 301K.
- Across the 12 months ending September 2026, Bogs’ estimated Share of Search among gumboot brands worldwide decreased from 57.2% to 56.1%.
- Across the 12 months ending September 2026, Bogs’ estimated Share of Search among gumboot brands worldwide peaked at 60% in May 2026 and was lowest at 47.9% in December 2025.
How did search popularity change for gumboot brands worldwide in September 2026?
4 changes
In September 2026, Muck Boot gained estimated Share of Search among gumboot brands worldwide, from 18% to 25.1%.
In September 2026, Bogs lost estimated Share of Search among gumboot brands worldwide, from 60% to 56.1%.
In September 2026, Boonies lost estimated Share of Search among gumboot brands worldwide, from 9.9% to 7.5%.
In September 2026, Hunter lost estimated Share of Search among gumboot brands worldwide, from 12.1% to 11.3%.
Where does Bogs compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Farm boots brands | 3rd of 3 | 21.1% | Show ranking |
| Gumboot brands | 1st of 4 | 56.1% | Shown above |
How is Bogs measured?
Brandwave collects information about searches that people make online using Bogs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bogs
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Is Bogs your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.