Bogs vs Xtratuf:Which is more popular?
In September 2026, Xtratuf had more branded searches than Bogs among gumboot brands worldwide. Xtratuf had about 49,500 branded searches, while Bogs had 35,200. Xtratuf made up 14.8% of all gumboot brand searches we track, and Bogs accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about gumboot brands, Bogs appeared in four of the five answers and Xtratuf in two. Bogs was mentioned before Xtratuf in every answer.
Who do people search for more?
Xtratuf, about 41% more searches than Bogs
Who does AI mention more?
Bogs, mentioned in 4 of 5 answers, Xtratuf in 2
Who does AI recommend more?
Bogs, named ahead of Xtratuf in every answer
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Top gumboot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bogs was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Xtratuf was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bogs was listed before Xtratuf in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Muck Boot4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Bogs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hunter3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dunlop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Xtratuf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Boonies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gumboot brands
5 answers
Asked ChatGPT
“Which gumboot brand should I buy?”
Asked ChatGPT
“What are the best gumboot brands?”
Asked ChatGPT
“What's the best gumboot brand for wet muddy work?”
Searched Google, AI Overview
“best gumboots”
Searched Google, AI Overview
“rubber boots for mud”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bogs or Xtratuf more popular in search?
This chart shows how often people search Google for Bogs and Xtratuf by name. Each line represents a brand's share of searches for all six gumboot brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Xtratuf, Bogs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Muck Boot | Hunter | Xtratuf | Boonies | Bogs | Dunlop |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.3% | 15.5% | 15.5% | 12.7% | 9.9% | 4.2% |
| Nov 2025 | 51.8% | 8.5% | 18.9% | 7% | 9.7% | 4.2% |
| Dec 2025 | 48.2% | 7.9% | 21.6% | 7.9% | 10.3% | 4% |
| Jan 2026 | 46% | 13.9% | 13.9% | 11.3% | 10.4% | 4.5% |
| Feb 2026 | 40.7% | 18.2% | 14.9% | 12.2% | 9.1% | 4.9% |
| Mar 2026 | 34.8% | 23.4% | 15.6% | 12.8% | 9.1% | 4.3% |
| Apr 2026 | 30.6% | 25.1% | 16.8% | 16.8% | 6.8% | 4% |
| May 2026 | 31.3% | 20.9% | 20.9% | 17.1% | 6.1% | 3.5% |
| Jun 2026 | 29.8% | 24.4% | 16.3% | 20% | 5.8% | 3.6% |
| Jul 2026 | 26.3% | 26.3% | 17.6% | 21.5% | 5.3% | 3% |
| Aug 2026 | 33.9% | 22.7% | 12.4% | 18.5% | 8.4% | 4% |
| Sep 2026 | 40.4% | 18.1% | 14.8% | 12.1% | 10.5% | 4% |
How has the Bogs and Xtratuf comparison changed over the last 12 months?
3 findings
- Xtratuf was ahead of Bogs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bogs’ share of searches among gumboot brands worldwide moved from 9.9% to 10.5%, and its estimated monthly branded searches moved from 38.5K to 35.2K.
- Across the 12 months ending September 2026, Xtratuf’s share of searches among gumboot brands worldwide moved from 15.5% to 14.8%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for gumboot brands worldwide in September 2026?
2 changes
In September 2026, Xtratuf overtook Boonies to rank 3rd among gumboot brands worldwide, with 14.8% of the searches.
In September 2026, Bogs gained share of searches among gumboot brands worldwide, from 8.4% to 10.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bogs’ and Xtratuf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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