Brandwave

How popular isXtratuf?

In September 2026, people searched for Xtratuf by name about 49,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 14.8% of all global gumboot brand searches, placing Xtratuf third out of six brands. When we asked both ChatGPT and Google AI Overviews about gumboot brands, Xtratuf appeared in two of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Xtratuf is the third most searched of 6 competitors and the fifth most recommended in AI answers.

  1. Muck BootShare of searches 40.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. HunterShare of searches 18.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. XtratufShare of searches 14.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. BooniesShare of searches 12.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. BogsShare of searches 10.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top gumboot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Xtratuf was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Xtratuf is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Muck Boot1st
  2. Hunter2nd
  3. Bogs3rd
  4. Dunlop4th
  5. Xtratuf5th
  6. Boonies–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Muck Boot4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bogs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hunter3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dunlop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xtratuf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boonies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gumboot brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which gumboot brands compete with Xtratuf?

Xtratuf against gumboot brands worldwide, by month

Share of searches by month for Muck Boot, Hunter, Xtratuf, Boonies, Bogs, Dunlop. The figures are in the table below the chart.

View monthly share of searches table
MonthMuck BootHunterXtratufBooniesBogsDunlop
Oct 202542.3%15.5%15.5%12.7%9.9%4.2%
Nov 202551.8%8.5%18.9%7%9.7%4.2%
Dec 202548.2%7.9%21.6%7.9%10.3%4%
Jan 202646%13.9%13.9%11.3%10.4%4.5%
Feb 202640.7%18.2%14.9%12.2%9.1%4.9%
Mar 202634.8%23.4%15.6%12.8%9.1%4.3%
Apr 202630.6%25.1%16.8%16.8%6.8%4%
May 202631.3%20.9%20.9%17.1%6.1%3.5%
Jun 202629.8%24.4%16.3%20%5.8%3.6%
Jul 202626.3%26.3%17.6%21.5%5.3%3%
Aug 202633.9%22.7%12.4%18.5%8.4%4%
Sep 202640.4%18.1%14.8%12.1%10.5%4%

  1. 1.Muck Boot

    40.4%

    Held 1st. 135K estimated branded searches, +49.2% vs prior month. Share +6.5 points.

  2. 2.Hunter

    18.1%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -4.5 points.

  3. 3.Xtratuf

    14.8%

    Moved from 4th to 3rd. 49.5K estimated branded searches, +49.5% vs prior month. Share +2.4 points.

  4. 4.Boonies

    12.1%

    Moved from 3rd to 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -6.4 points.

  5. 5.Bogs

    10.5%

    Held 5th. 35.2K estimated branded searches, +56.4% vs prior month. Share +2.1 points.

  6. 6.Dunlop

    4%

    Held 6th. 13.2K estimated branded searches, +22.2% vs prior month. Share -0.1 points.

Compare popularity between Xtratuf and its closest rivals

Every comparison with Xtratuf

5 comparisons

How has branded search demand for Xtratuf changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Xtratuf worldwide fell from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, Xtratuf’s share of searches among gumboot brands worldwide decreased from 15.5% to 14.8%.
  • Across the 12 months ending September 2026, Xtratuf’s share of searches among gumboot brands worldwide peaked at 21.6% in December 2025 and was lowest at 12.4% in August 2026.

How did search popularity change for gumboot brands worldwide in September 2026?

6 changes

  1. In September 2026, Xtratuf overtook Boonies to rank 3rd among gumboot brands worldwide, with 14.8% of the searches.

  2. In September 2026, Muck Boot gained share of searches among gumboot brands worldwide, from 33.9% to 40.4%.

  3. In September 2026, Bogs gained share of searches among gumboot brands worldwide, from 8.4% to 10.5%.

  4. In September 2026, Boonies lost share of searches among gumboot brands worldwide, from 18.5% to 12.1%.

  5. In September 2026, Hunter lost share of searches among gumboot brands worldwide, from 22.7% to 18.1%.

  6. Estimated monthly branded searches for Dunlop worldwide fell 18.5% over 12 measured months, from 16.2K to 13.2K in September 2026.

How are Xtratuf’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Xtratuf’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • xtratuf

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How the Brand Demand Index is measured

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