Brandwave

Muck Boot vs Xtratuf:Which is more popular?

In September 2026, Muck Boot had more branded searches than Xtratuf among gumboot brands worldwide. Muck Boot had about 135,000 branded searches, while Xtratuf had 49,500. Muck Boot made up 40.4% of all gumboot brand searches we track, and Xtratuf accounted for 14.8%. When we asked ChatGPT and Google AI Overviews about gumboot brands, Muck Boot appeared in four of the five answers and Xtratuf in two. Muck Boot was mentioned before Xtratuf in three out of four answers.

Among gumboot brands worldwide in September 2026

Who do people search for more?

Muck Boot, about 3 searches for every 1 for Xtratuf

Muck Boot 135K searchesXtratuf 49.5K searches

Who does AI mention more?

Muck Boot, mentioned in 4 of 5 answers, Xtratuf in 2

Muck Boot in 4 of 5Xtratuf in 2 of 5

Who does AI recommend more?

Muck Boot, named ahead of Xtratuf in 3 of 4 answers

Muck Boot first in 3Xtratuf first in 1

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Top gumboot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Muck Boot was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Xtratuf was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Muck Boot was listed before Xtratuf in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Muck Boot1st
  2. Hunter2nd
  3. Bogs3rd
  4. Dunlop4th
  5. Xtratuf5th
  6. Boonies–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Muck Boot4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bogs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hunter3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dunlop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xtratuf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boonies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gumboot brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Muck Boot or Xtratuf more popular in search?

This chart shows how often people search Google for Muck Boot and Xtratuf by name. Each line represents a brand's share of searches for all six gumboot brands we track, month by month, from English-language searches worldwide.

Muck Boot and Xtratuf among gumboot brands worldwide, by month

Share of searches by month for Muck Boot, Xtratuf. The figures are in the table below the chart.

View monthly share of searches table
MonthMuck BootHunterXtratufBooniesBogsDunlop
Oct 202542.3%15.5%15.5%12.7%9.9%4.2%
Nov 202551.8%8.5%18.9%7%9.7%4.2%
Dec 202548.2%7.9%21.6%7.9%10.3%4%
Jan 202646%13.9%13.9%11.3%10.4%4.5%
Feb 202640.7%18.2%14.9%12.2%9.1%4.9%
Mar 202634.8%23.4%15.6%12.8%9.1%4.3%
Apr 202630.6%25.1%16.8%16.8%6.8%4%
May 202631.3%20.9%20.9%17.1%6.1%3.5%
Jun 202629.8%24.4%16.3%20%5.8%3.6%
Jul 202626.3%26.3%17.6%21.5%5.3%3%
Aug 202633.9%22.7%12.4%18.5%8.4%4%
Sep 202640.4%18.1%14.8%12.1%10.5%4%

How has the Muck Boot and Xtratuf comparison changed over the last 12 months?

3 findings
  • Muck Boot was ahead of Xtratuf in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Muck Boot’s share of searches among gumboot brands worldwide moved from 42.3% to 40.4%, and its estimated monthly branded searches moved from 165K to 135K.
  • Across the 12 months ending September 2026, Xtratuf’s share of searches among gumboot brands worldwide moved from 15.5% to 14.8%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

How did search popularity change for gumboot brands worldwide in September 2026?

2 changes
  1. In September 2026, Xtratuf overtook Boonies to rank 3rd among gumboot brands worldwide, with 14.8% of the searches.

  2. In September 2026, Muck Boot gained share of searches among gumboot brands worldwide, from 33.9% to 40.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Muck Boot’s and Xtratuf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Muck Boot

1 branded search term

  • muck boot

Xtratuf

1 branded search term

  • xtratuf

How the Brand Demand Index is measured

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