Brandwave

Gumboot brands:Which are searched most?

In September 2026, Bogs was the most searched among gumboot brands worldwide, with an estimated 301K branded searches and 56.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bogs56.1%
  2. Muck Boot25.1%
  3. Hunter11.3%
  4. Boonies7.5%

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Share of SearchLeaderboard

Compare the gumboot and rubber boot brands people wear on farm and in town. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among gumboot brands worldwide, by month

Share of Search by month for Bogs, Muck Boot, Hunter, Boonies. The figures are in the table below the chart.

View monthly share of search table
MonthBogsMuck BootHunterBoonies
Oct 202557.2%25.7%9.4%7.7%
Nov 202548.5%39.7%6.5%5.3%
Dec 202547.9%39.2%6.4%6.4%
Jan 202654.2%29.6%8.9%7.3%
Feb 202656.1%25.1%11.3%7.5%
Mar 202657.3%20.9%14.1%7.7%
Apr 202658.4%17.6%14.4%9.6%
May 202660%18%12.1%9.9%
Jun 202657.2%17.2%14.1%11.5%
Jul 202659.1%14.5%14.5%11.9%
Aug 202660%18%12.1%9.9%
Sep 202656.1%25.1%11.3%7.5%

This month’s ranking, September 2026

  1. 1.Bogs

    56.1%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share -4 points.

  2. 2.Muck Boot

    25.1%

    Held 2nd. 135K estimated branded searches, +49.2% vs prior month. Share +7.1 points.

  3. 3.Hunter

    11.3%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Boonies

    7.5%

    Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among gumboot brands worldwide?

In September 2026, Bogs was the most searched among gumboot brands worldwide, with an estimated 301K branded searches and 56.1% estimated Share of Search within this set. Muck Boot is in 2nd place, 30.9 percentage points behind at 25.1% Share of Search.

Global gumboot brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bogs57.2% → 56.1%60%May 202647.9%Dec 20251st
Muck Boot25.7% → 25.1%39.7%Nov 202514.5%Jul 20262nd
Hunter9.4% → 11.3%14.5%Jul 20266.4%Dec 20253rd
Boonies7.7% → 7.5%11.9%Jul 20265.3%Nov 20254th

Each finding as a sentence

  • Across the 12 months ending September 2026, Bogs’ estimated Share of Search among gumboot brands worldwide decreased from 57.2% to 56.1%.
  • Across the 12 months ending September 2026, Muck Boot’s estimated Share of Search among gumboot brands worldwide decreased from 25.7% to 25.1%.
  • Across the 12 months ending September 2026, Hunter’s estimated Share of Search among gumboot brands worldwide increased from 9.4% to 11.3%.
  • Across the 12 months ending September 2026, Bogs’ estimated Share of Search among gumboot brands worldwide peaked at 60% in May 2026 and was lowest at 47.9% in December 2025.
  • Across the 12 months ending September 2026, Muck Boot’s estimated Share of Search among gumboot brands worldwide peaked at 39.7% in November 2025 and was lowest at 14.5% in July 2026.
  • Across the 12 months ending September 2026, Hunter’s estimated Share of Search among gumboot brands worldwide peaked at 14.5% in July 2026 and was lowest at 6.4% in December 2025.
  • Across the 12 months ending September 2026, Boonies’ estimated Share of Search among gumboot brands worldwide peaked at 11.9% in July 2026 and was lowest at 5.3% in November 2025.
  • Across the 12 months ending September 2026, Boonies held steady: its estimated Share of Search among gumboot brands worldwide moved less than 0.5 percentage points.

How did search popularity change for gumboot brands worldwide in September 2026?

  1. In September 2026, Muck Boot gained estimated Share of Search among gumboot brands worldwide, from 18% to 25.1%.

  2. In September 2026, Bogs lost estimated Share of Search among gumboot brands worldwide, from 60% to 56.1%.

  3. In September 2026, Boonies lost estimated Share of Search among gumboot brands worldwide, from 9.9% to 7.5%.

  4. In September 2026, Hunter lost estimated Share of Search among gumboot brands worldwide, from 12.1% to 11.3%.

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