Dunlop vs Xtratuf:Which is more popular?
In September 2026, Xtratuf had more branded searches than Dunlop among gumboot brands worldwide. Xtratuf had about 49,500 branded searches, while Dunlop had 13,200. Xtratuf made up 14.8% of all gumboot brand searches we track, and Dunlop accounted for 4%. When we asked ChatGPT and Google AI Overviews about gumboot brands, Dunlop appeared in three of the five answers and Xtratuf in two. Dunlop was mentioned before Xtratuf in two out of three answers that named either.
Who do people search for more?
Xtratuf, about 4 searches for every 1 for Dunlop
Who does AI mention more?
Dunlop, mentioned in 3 of 5 answers, Xtratuf in 2
Who does AI recommend more?
Dunlop, named ahead of Xtratuf in 2 of 3 answers
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Top gumboot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dunlop was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Xtratuf was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dunlop was listed before Xtratuf in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Muck Boot4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bogs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hunter3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Dunlop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Xtratuf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Boonies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gumboot brands
5 answers
Asked ChatGPT
“Which gumboot brand should I buy?”
Asked ChatGPT
“What are the best gumboot brands?”
Asked ChatGPT
“What's the best gumboot brand for wet muddy work?”
Searched Google, AI Overview
“best gumboots”
Searched Google, AI Overview
“rubber boots for mud”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Dunlop or Xtratuf more popular in search?
This chart shows how often people search Google for Dunlop and Xtratuf by name. Each line represents a brand's share of searches for all six gumboot brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Xtratuf, Dunlop. The figures are in the table below the chart.
View monthly share of searches table
| Month | Muck Boot | Hunter | Xtratuf | Boonies | Bogs | Dunlop |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.3% | 15.5% | 15.5% | 12.7% | 9.9% | 4.2% |
| Nov 2025 | 51.8% | 8.5% | 18.9% | 7% | 9.7% | 4.2% |
| Dec 2025 | 48.2% | 7.9% | 21.6% | 7.9% | 10.3% | 4% |
| Jan 2026 | 46% | 13.9% | 13.9% | 11.3% | 10.4% | 4.5% |
| Feb 2026 | 40.7% | 18.2% | 14.9% | 12.2% | 9.1% | 4.9% |
| Mar 2026 | 34.8% | 23.4% | 15.6% | 12.8% | 9.1% | 4.3% |
| Apr 2026 | 30.6% | 25.1% | 16.8% | 16.8% | 6.8% | 4% |
| May 2026 | 31.3% | 20.9% | 20.9% | 17.1% | 6.1% | 3.5% |
| Jun 2026 | 29.8% | 24.4% | 16.3% | 20% | 5.8% | 3.6% |
| Jul 2026 | 26.3% | 26.3% | 17.6% | 21.5% | 5.3% | 3% |
| Aug 2026 | 33.9% | 22.7% | 12.4% | 18.5% | 8.4% | 4% |
| Sep 2026 | 40.4% | 18.1% | 14.8% | 12.1% | 10.5% | 4% |
How has the Dunlop and Xtratuf comparison changed over the last 12 months?
3 findings
- Xtratuf was ahead of Dunlop in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dunlop’s share of searches among gumboot brands worldwide moved from 4.2% to 4%, and its estimated monthly branded searches moved from 16.2K to 13.2K.
- Across the 12 months ending September 2026, Xtratuf’s share of searches among gumboot brands worldwide moved from 15.5% to 14.8%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for gumboot brands worldwide in September 2026?
2 changes
In September 2026, Xtratuf overtook Boonies to rank 3rd among gumboot brands worldwide, with 14.8% of the searches.
Estimated monthly branded searches for Dunlop worldwide fell 18.5% over 12 measured months, from 16.2K to 13.2K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Dunlop’s and Xtratuf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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