Brandwave

How popular isDunlop?

In September 2026, people searched for Dunlop by name about 13,200 times worldwide, an 18.5% decrease from the previous year. These searches made up 0.58% of all global farm boots brand searches, placing Dunlop eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about farm boots brands, Dunlop appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Dunlop is the eighth most searched of 8 competitors and the third most recommended in AI answers.

  1. AriatShare of searches 29.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. Red WingShare of searches 24.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  3. BlundstoneShare of searches 19.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. BogsShare of searches 13.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. DunlopShare of searches 0.58%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top farm boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dunlop was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dunlop is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Muck Boot1st
  2. Ariat2nd
  3. Dunlop3rd
  4. Georgia Boot4th
  5. Bogs5th
  6. Red Wing6th
  7. Thorogood7th
  8. Blundstone–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Muck Boot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ariat3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Red Wing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thorogood3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Georgia Boot3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dunlop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bogs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blundstone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about farm boots brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which farm boots brands compete with Dunlop?

Dunlop against farm boots brands worldwide, by month

Share of searches by month for Ariat, Red Wing, Blundstone, Bogs, Muck Boot, Thorogood, Dunlop. The figures are in the table below the chart.

View monthly share of searches table
MonthAriatRed WingBlundstoneBogsMuck BootThorogoodGeorgia BootDunlop
Oct 202518.8%41.9%18.8%10.3%4.6%3.8%1.4%0.45%
Nov 202522.6%33.9%22.6%8.3%6.8%3.7%1.4%0.55%
Dec 202523.5%35.2%19.3%8.6%7.1%3.9%1.7%0.58%
Jan 202617.6%47.8%14.4%9.6%5.3%3.5%1.3%0.52%
Feb 202623.2%34.7%15.5%12.7%5.7%5.7%1.7%0.68%
Mar 202617.8%59.1%7.9%7.9%2.9%2.9%1.1%0.36%
Apr 202627.2%40.4%9.9%12.2%3.7%4.4%1.6%0.47%
May 202635%23.4%12.8%15.7%4.7%5.7%2.1%0.53%
Jun 202637.5%25.1%11.2%13.7%4.1%6.1%1.8%0.5%
Jul 202633.6%27.5%12.3%15%3.7%5.5%2%0.42%
Aug 202634%22.8%15.2%15.2%4.6%5.6%2%0.55%
Sep 202629.6%24.2%19.8%13.2%5.9%4.8%1.8%0.58%

  1. 1.Ariat

    29.6%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -4.4 points.

  2. 2.Red Wing

    24.2%

    Held 2nd. 550K estimated branded searches, +22.2% vs prior month. Share +1.4 points.

  3. 3.Blundstone

    19.8%

    Held 3rd. 450K estimated branded searches, +49.5% vs prior month. Share +4.6 points.

  4. 4.Bogs

    13.2%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share -2 points.

  5. 5.Muck Boot

    5.9%

    Moved from 6th to 5th. 135K estimated branded searches, +49.2% vs prior month. Share +1.4 points.

  6. 6.Thorogood

    4.8%

    Moved from 5th to 6th. 110K estimated branded searches, 0% vs prior month. Share -0.7 points.

  7. 7.Georgia Boot

    1.8%

    Held 7th. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  8. 8.Dunlop

    0.58%

    Held 8th. 13.2K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare popularity between Dunlop and its closest rivals

Every comparison with Dunlop

10 comparisons

How has branded search demand for Dunlop changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dunlop worldwide fell from 16.2K to 13.2K.
  • Across the 12 months ending September 2026, Dunlop’s share of searches among farm boots brands worldwide held steady, from 0.45% to 0.58%.

How did search popularity change for farm boots brands worldwide in September 2026?

6 changes

  1. In September 2026, Muck Boot overtook Thorogood to rank 5th among farm boots brands worldwide, with 5.9% of the searches.

  2. In September 2026, Blundstone gained share of searches among farm boots brands worldwide, from 15.2% to 19.8%.

  3. In September 2026, Red Wing gained share of searches among farm boots brands worldwide, from 22.8% to 24.2%.

  4. In September 2026, Ariat lost share of searches among farm boots brands worldwide, from 34% to 29.6%.

  5. In September 2026, Bogs lost share of searches among farm boots brands worldwide, from 15.2% to 13.2%.

  6. In September 2026, Thorogood lost share of searches among farm boots brands worldwide, from 5.6% to 4.8%.

How are Dunlop’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dunlop’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dunlop boots
  • dunlop wellies

Do you work for Dunlop? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Dunlop compete?

Dunlop is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Farm boots brands8th of 80.58%Shown above
Gumboot brands6th of 64%Show ranking
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Is Dunlop your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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