How popular isDunlop?
In September 2026, people searched for Dunlop by name about 13,200 times worldwide, an 18.5% decrease from the previous year. These searches made up 4% of all global gumboot brand searches, placing Dunlop sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about gumboot brands, Dunlop appeared in three of the five answers and was the fourth most recommended of the six.
Dunlop is the sixth most searched of 6 competitors and the fourth most recommended in AI answers.
Muck BootShare of searches 40.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
HunterShare of searches 18.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
XtratufShare of searches 14.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
BooniesShare of searches 12.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
DunlopShare of searches 4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top gumboot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dunlop was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dunlop is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Muck Boot4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bogs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Hunter3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dunlop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Xtratuf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Boonies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gumboot brands
5 answers
Asked ChatGPT
“Which gumboot brand should I buy?”
Asked ChatGPT
“What are the best gumboot brands?”
Asked ChatGPT
“What's the best gumboot brand for wet muddy work?”
Searched Google, AI Overview
“best gumboots”
Searched Google, AI Overview
“rubber boots for mud”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which gumboot brands compete with Dunlop?
Share of searches by month for Muck Boot, Hunter, Xtratuf, Boonies, Bogs, Dunlop. The figures are in the table below the chart.
View monthly share of searches table
| Month | Muck Boot | Hunter | Xtratuf | Boonies | Bogs | Dunlop |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.3% | 15.5% | 15.5% | 12.7% | 9.9% | 4.2% |
| Nov 2025 | 51.8% | 8.5% | 18.9% | 7% | 9.7% | 4.2% |
| Dec 2025 | 48.2% | 7.9% | 21.6% | 7.9% | 10.3% | 4% |
| Jan 2026 | 46% | 13.9% | 13.9% | 11.3% | 10.4% | 4.5% |
| Feb 2026 | 40.7% | 18.2% | 14.9% | 12.2% | 9.1% | 4.9% |
| Mar 2026 | 34.8% | 23.4% | 15.6% | 12.8% | 9.1% | 4.3% |
| Apr 2026 | 30.6% | 25.1% | 16.8% | 16.8% | 6.8% | 4% |
| May 2026 | 31.3% | 20.9% | 20.9% | 17.1% | 6.1% | 3.5% |
| Jun 2026 | 29.8% | 24.4% | 16.3% | 20% | 5.8% | 3.6% |
| Jul 2026 | 26.3% | 26.3% | 17.6% | 21.5% | 5.3% | 3% |
| Aug 2026 | 33.9% | 22.7% | 12.4% | 18.5% | 8.4% | 4% |
| Sep 2026 | 40.4% | 18.1% | 14.8% | 12.1% | 10.5% | 4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.4% | 135K | +49.2% | +6.5 points | |
| 2, held 2nd | 18.1% | 60.5K | 0% | -4.5 points | |
| 3, moved from 4th to 3rd | 14.8% | 49.5K | +49.5% | +2.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 12.1% | 40.5K | -18.2% | -6.4 pointsmoved from 3rd to 4th | |
| 5, held 5th | 10.5% | 35.2K | +56.4% | +2.1 points | |
| 6, held 6th | 4% | 13.2K | +22.2% | -0.1 points |
40.4%
Held 1st. 135K estimated branded searches, +49.2% vs prior month. Share +6.5 points.
2.
Hunter18.1%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -4.5 points.
3.
Xtratuf14.8%
Moved from 4th to 3rd. 49.5K estimated branded searches, +49.5% vs prior month. Share +2.4 points.
4.
Boonies12.1%
Moved from 3rd to 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -6.4 points.
5.
Bogs10.5%
Held 5th. 35.2K estimated branded searches, +56.4% vs prior month. Share +2.1 points.
6.
Dunlop4%
Held 6th. 13.2K estimated branded searches, +22.2% vs prior month. Share -0.1 points.
Compare popularity between Dunlop and its closest rivals
Every comparison with Dunlop
10 comparisons
How has branded search demand for Dunlop changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dunlop worldwide fell from 16.2K to 13.2K.
- Across the 12 months ending September 2026, Dunlop’s share of searches among gumboot brands worldwide peaked at 4.9% in February 2026 and was lowest at 3% in July 2026.
How did search popularity change for gumboot brands worldwide in September 2026?
6 changes
In September 2026, Xtratuf overtook Boonies to rank 3rd among gumboot brands worldwide, with 14.8% of the searches.
In September 2026, Muck Boot gained share of searches among gumboot brands worldwide, from 33.9% to 40.4%.
In September 2026, Bogs gained share of searches among gumboot brands worldwide, from 8.4% to 10.5%.
In September 2026, Boonies lost share of searches among gumboot brands worldwide, from 18.5% to 12.1%.
In September 2026, Hunter lost share of searches among gumboot brands worldwide, from 22.7% to 18.1%.
Estimated monthly branded searches for Dunlop worldwide fell 18.5% over 12 measured months, from 16.2K to 13.2K in September 2026.
How are Dunlop’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dunlop’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- dunlop boots
- dunlop wellies
Do you work for Dunlop? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Dunlop compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Farm boots brands | 8th of 8 | 0.58% | Show ranking |
| Gumboot brands | 6th of 6 | 4% | Shown above |
Is Dunlop your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.