Sam Edelman vs Thursday Boot Company:Which is more popular?
In September 2026, Thursday Boot Company had more branded searches than Sam Edelman among ankle boots brands worldwide. Thursday Boot Company had about 6,000 branded searches, while Sam Edelman had 3,500. Thursday Boot Company made up 4.7% of all ankle boots brand searches we track, and Sam Edelman accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about ankle boots brands, Sam Edelman and Thursday Boot Company each appeared in two of the five answers. Thursday Boot Company was mentioned before Sam Edelman in two out of three answers that named either.
Who do people search for more?
Thursday Boot Company, about 71% more searches than Sam Edelman
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Thursday Boot Company, named ahead of Sam Edelman in 2 of 3 answers
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Top ankle boots brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sam Edelman was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thursday Boot Company was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Thursday Boot Company was listed before Sam Edelman in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Blundstone1st
Clarks2nd- Thursday Boot Company3rd
Sam Edelman4th
Frye5th
Dr. Martens6th
Ariat7th
Naturalizer8th
Hunter–
Dune London–- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Blundstone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dr. Martens3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Clarks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Naturalizer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thursday Boot Company2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sam Edelman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Frye2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ariat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hunter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dune London0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ankle boots brands
5 answers
Asked ChatGPT
“Which ankle boots brand should I buy?”
Asked ChatGPT
“What are the best ankle boots brands?”
Asked ChatGPT
“What's the best ankle boots brand for everyday wear?”
Searched Google, AI Overview
“women's ankle boots”
Searched Google, AI Overview
“mens ankle boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Sam Edelman or Thursday Boot Company more popular in search?
This chart shows how often people search Google for Sam Edelman and Thursday Boot Company by name. Each line represents a brand's share of searches for all 13 ankle boots brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Thursday Boot Company, Sam Edelman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | Blundstone | Hunter | Clarks | Ariat | Thursday Boot Company | Dune London | Sam Edelman | Taft | Naturalizer | Crockett & Jones | Frye | Allen Edmonds |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 22.9% | 7.2% | 7.5% | 4.6% | 2.2% | 3.3% | 3% | 2.1% | 1.1% | 0.73% | 0.73% | 0.87% |
| Nov 2025 | 45.4% | 16.2% | 8.9% | 7.9% | 4.6% | 4.9% | 2.9% | 3.5% | 2.2% | 1.1% | 0.94% | 0.63% | 0.75% |
| Dec 2025 | 39.6% | 25.8% | 6.6% | 7.4% | 4.1% | 2.8% | 2.1% | 3.5% | 1.9% | 0.8% | 0.66% | 0.45% | 4.2% |
| Jan 2026 | 35.3% | 23% | 5.1% | 6.2% | 3.6% | 5.5% | 2% | 10.8% | 1.7% | 0.78% | 0.74% | 0.74% | 4.5% |
| Feb 2026 | 31.9% | 14% | 4.5% | 9% | 4% | 27.4% | 1.8% | 2.4% | 1.9% | 0.71% | 0.99% | 0.55% | 0.99% |
| Mar 2026 | 25% | 13.3% | 3.5% | 8.1% | 4.5% | 30.6% | 1.3% | 4.3% | 1.8% | 0.45% | 0.77% | 0.59% | 5.8% |
| Apr 2026 | 22.6% | 21.6% | 4% | 5.5% | 6.2% | 8.7% | 1.5% | 2.7% | 2.4% | 0.53% | 14.2% | 0.57% | 9.5% |
| May 2026 | 22.5% | 30.5% | 3.8% | 4.2% | 4.9% | 27% | 1.1% | 1.2% | 2.3% | 0.34% | 0.66% | 0.54% | 0.81% |
| Jun 2026 | 22.4% | 17.4% | 3.7% | 4.1% | 5.1% | 27.3% | 0.76% | 1.3% | 2.4% | 0.24% | 0.69% | 0.46% | 14.1% |
| Jul 2026 | 16.9% | 53.2% | 2.8% | 3.2% | 3.9% | 9.8% | 0.7% | 3.7% | 1.4% | 0.29% | 0.52% | 0.42% | 3.2% |
| Aug 2026 | 31.5% | 36.2% | 6.9% | 6.5% | 6.2% | 2.9% | 1.7% | 2.9% | 2.2% | 0.71% | 0.78% | 0.78% | 0.64% |
| Sep 2026 | 41.4% | 14.4% | 11.1% | 9.7% | 6.6% | 4.7% | 3.1% | 2.7% | 2.3% | 1.1% | 1% | 1% | 0.78% |
Thursday Boot Company and Sam Edelman sell other things too, so only their searches that name this product count here, like “thursday chelsea boots”.
How has the Sam Edelman and Thursday Boot Company comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Thursday Boot Company took it in November 2025, Sam Edelman took it in December 2025, Thursday Boot Company took it in February 2026.
- Across the 12 months ending September 2026, Sam Edelman’s share of searches among ankle boots brands worldwide moved from 3% to 2.7%, and its estimated monthly branded searches moved from 6.5K to 3.5K.
- Across the 12 months ending September 2026, Thursday Boot Company’s share of searches among ankle boots brands worldwide moved from 2.2% to 4.7%, and its estimated monthly branded searches moved from 4.8K to 6K.
How did search popularity change for ankle boots brands worldwide in September 2026?
3 changes
In September 2026, Thursday Boot Company overtook Sam Edelman to rank 6th among ankle boots brands worldwide, with 4.7% of the searches.
In September 2026, Dune London overtook Sam Edelman and Taft to rank 7th among ankle boots brands worldwide, with 3.1% of the searches.
Estimated monthly branded searches for Sam Edelman worldwide fell 46.2% over 12 measured months, from 6.5K to 3.5K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Sam Edelman’s and Thursday Boot Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sam Edelman
2 branded search terms
- sam edelman ankle boots
- sam edelman chelsea boots
Thursday Boot Company
2 branded search terms
- thursday boot company chelsea boots
- thursday chelsea boots
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