Brandwave

Dune London vs Taft:Which is more popular?

In September 2026, Dune London had more branded searches than Taft among ankle boots brands worldwide. Dune London had about 4,000 branded searches, while Taft had 2,990. Dune London made up 3.1% of all ankle boots brand searches we track, and Taft accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about ankle boots brands, neither Dune London nor Taft appeared in any of the five answers.

Among ankle boots brands worldwide in September 2026

Who do people search for more?

Dune London, about 34% more searches than Taft

Dune London 4K searchesTaft 3K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Dune London in 0 of 5Taft in 0 of 5

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Top ankle boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Dune London nor Taft showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Blundstone1st
  2. Clarks2nd
  3. Thursday Boot Company3rd
  4. Sam Edelman4th
  5. Frye5th
  6. Dr. Martens6th
  7. Ariat7th
  8. Naturalizer8th
  9. Hunter–
  10. +1 more
  11. Taft–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Blundstone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dr. Martens3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clarks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Naturalizer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thursday Boot Company2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sam Edelman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frye2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ariat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hunter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Taft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about ankle boots brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Dune London or Taft more popular in search?

This chart shows how often people search Google for Dune London and Taft by name. Each line represents a brand's share of searches for all 13 ankle boots brands we track, month by month, from English-language searches worldwide.

Dune London and Taft among ankle boots brands worldwide, by month

Share of searches by month for Dune London, Taft. The figures are in the table below the chart.

View monthly share of searches table
MonthDr. MartensBlundstoneHunterClarksAriatThursday Boot CompanyDune LondonSam EdelmanTaftNaturalizerCrockett & JonesFryeAllen Edmonds
Oct 202543.8%22.9%7.2%7.5%4.6%2.2%3.3%3%2.1%1.1%0.73%0.73%0.87%
Nov 202545.4%16.2%8.9%7.9%4.6%4.9%2.9%3.5%2.2%1.1%0.94%0.63%0.75%
Dec 202539.6%25.8%6.6%7.4%4.1%2.8%2.1%3.5%1.9%0.8%0.66%0.45%4.2%
Jan 202635.3%23%5.1%6.2%3.6%5.5%2%10.8%1.7%0.78%0.74%0.74%4.5%
Feb 202631.9%14%4.5%9%4%27.4%1.8%2.4%1.9%0.71%0.99%0.55%0.99%
Mar 202625%13.3%3.5%8.1%4.5%30.6%1.3%4.3%1.8%0.45%0.77%0.59%5.8%
Apr 202622.6%21.6%4%5.5%6.2%8.7%1.5%2.7%2.4%0.53%14.2%0.57%9.5%
May 202622.5%30.5%3.8%4.2%4.9%27%1.1%1.2%2.3%0.34%0.66%0.54%0.81%
Jun 202622.4%17.4%3.7%4.1%5.1%27.3%0.76%1.3%2.4%0.24%0.69%0.46%14.1%
Jul 202616.9%53.2%2.8%3.2%3.9%9.8%0.7%3.7%1.4%0.29%0.52%0.42%3.2%
Aug 202631.5%36.2%6.9%6.5%6.2%2.9%1.7%2.9%2.2%0.71%0.78%0.78%0.64%
Sep 202641.4%14.4%11.1%9.7%6.6%4.7%3.1%2.7%2.3%1.1%1%1%0.78%

Dune London sells other things too, so only its searches that name this product count here, like “dune ankle boots”.

How has the Dune London and Taft comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Taft took it in February 2026, Dune London took it in September 2026.
  • Across the 12 months ending September 2026, Dune London’s share of searches among ankle boots brands worldwide moved from 3.3% to 3.1%, and its estimated monthly branded searches moved from 7.3K to 4K.
  • Across the 12 months ending September 2026, Taft’s share of searches among ankle boots brands worldwide moved from 2.1% to 2.3%, and its estimated monthly branded searches moved from 4.5K to 3K.

How did search popularity change for ankle boots brands worldwide in September 2026?

2 changes

  1. In September 2026, Dune London overtook Sam Edelman and Taft to rank 7th among ankle boots brands worldwide, with 3.1% of the searches.

  2. Estimated monthly branded searches for Taft worldwide fell 34.1% over 12 measured months, from 4.5K to 3K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Dune London’s and Taft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dune London

2 branded search terms

  • dune ankle boots
  • dune chelsea boots

Taft

2 branded search terms

  • taft boots
  • taft chelsea boots

How the Brand Demand Index is measured

Other head-to-heads among ankle boots brands

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