Brandwave

Sam Edelman vs Taft:Which is more popular?

In September 2026, Sam Edelman had more branded searches than Taft among ankle boots brands worldwide. Sam Edelman had about 3,500 branded searches, while Taft had 2,990. Sam Edelman made up 2.7% of all ankle boots brand searches we track, and Taft accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about ankle boots brands, Sam Edelman appeared in two of the five answers and Taft in none.

Among ankle boots brands worldwide in September 2026

Who do people search for more?

Sam Edelman, about 17% more searches than Taft

Sam Edelman 3.5K searchesTaft 3K searches

Who does AI mention more?

Sam Edelman, mentioned in 2 of 5 answers, Taft in 0

Sam Edelman in 2 of 5Taft in 0 of 5

Who does AI recommend more?

Sam Edelman, the only one of the two named

Sam Edelman first in 2Taft never named

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Top ankle boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sam Edelman was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Taft did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Blundstone1st
  2. Clarks2nd
  3. Thursday Boot Company3rd
  4. Sam Edelman4th
  5. Frye5th
  6. Dr. Martens6th
  7. Ariat7th
  8. Naturalizer8th
  9. Hunter–
  10. +1 more
  11. Taft–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Blundstone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dr. Martens3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clarks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Naturalizer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thursday Boot Company2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sam Edelman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frye2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ariat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hunter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Taft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about ankle boots brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Sam Edelman or Taft more popular in search?

This chart shows how often people search Google for Sam Edelman and Taft by name. Each line represents a brand's share of searches for all 13 ankle boots brands we track, month by month, from English-language searches worldwide.

Sam Edelman and Taft among ankle boots brands worldwide, by month

Share of searches by month for Sam Edelman, Taft. The figures are in the table below the chart.

View monthly share of searches table
MonthDr. MartensBlundstoneHunterClarksAriatThursday Boot CompanyDune LondonSam EdelmanTaftNaturalizerCrockett & JonesFryeAllen Edmonds
Oct 202543.8%22.9%7.2%7.5%4.6%2.2%3.3%3%2.1%1.1%0.73%0.73%0.87%
Nov 202545.4%16.2%8.9%7.9%4.6%4.9%2.9%3.5%2.2%1.1%0.94%0.63%0.75%
Dec 202539.6%25.8%6.6%7.4%4.1%2.8%2.1%3.5%1.9%0.8%0.66%0.45%4.2%
Jan 202635.3%23%5.1%6.2%3.6%5.5%2%10.8%1.7%0.78%0.74%0.74%4.5%
Feb 202631.9%14%4.5%9%4%27.4%1.8%2.4%1.9%0.71%0.99%0.55%0.99%
Mar 202625%13.3%3.5%8.1%4.5%30.6%1.3%4.3%1.8%0.45%0.77%0.59%5.8%
Apr 202622.6%21.6%4%5.5%6.2%8.7%1.5%2.7%2.4%0.53%14.2%0.57%9.5%
May 202622.5%30.5%3.8%4.2%4.9%27%1.1%1.2%2.3%0.34%0.66%0.54%0.81%
Jun 202622.4%17.4%3.7%4.1%5.1%27.3%0.76%1.3%2.4%0.24%0.69%0.46%14.1%
Jul 202616.9%53.2%2.8%3.2%3.9%9.8%0.7%3.7%1.4%0.29%0.52%0.42%3.2%
Aug 202631.5%36.2%6.9%6.5%6.2%2.9%1.7%2.9%2.2%0.71%0.78%0.78%0.64%
Sep 202641.4%14.4%11.1%9.7%6.6%4.7%3.1%2.7%2.3%1.1%1%1%0.78%

Sam Edelman sells other things too, so only its searches that name this product count here, like “sam edelman ankle boots”.

How has the Sam Edelman and Taft comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Taft took it in May 2026, Sam Edelman took it in July 2026.
  • Across the 12 months ending September 2026, Sam Edelman’s share of searches among ankle boots brands worldwide moved from 3% to 2.7%, and its estimated monthly branded searches moved from 6.5K to 3.5K.
  • Across the 12 months ending September 2026, Taft’s share of searches among ankle boots brands worldwide moved from 2.1% to 2.3%, and its estimated monthly branded searches moved from 4.5K to 3K.

How did search popularity change for ankle boots brands worldwide in September 2026?

4 changes

  1. In September 2026, Thursday Boot Company overtook Sam Edelman to rank 6th among ankle boots brands worldwide, with 4.7% of the searches.

  2. In September 2026, Dune London overtook Sam Edelman and Taft to rank 7th among ankle boots brands worldwide, with 3.1% of the searches.

  3. Estimated monthly branded searches for Sam Edelman worldwide fell 46.2% over 12 measured months, from 6.5K to 3.5K in September 2026.

  4. Estimated monthly branded searches for Taft worldwide fell 34.1% over 12 measured months, from 4.5K to 3K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Sam Edelman’s and Taft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sam Edelman

2 branded search terms

  • sam edelman ankle boots
  • sam edelman chelsea boots

Taft

2 branded search terms

  • taft boots
  • taft chelsea boots

How the Brand Demand Index is measured

Other head-to-heads among ankle boots brands

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