Hunter vs Sam Edelman:Which is more popular?
In September 2026, Sam Edelman had more branded searches than Hunter among ankle boots brands worldwide. Sam Edelman had about 301,000 branded searches, while Hunter had 60,500. Sam Edelman made up 5.7% of all ankle boots brand searches we track, and Hunter accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about ankle boots brands, Sam Edelman appeared in two of the five answers and Hunter in none.
Who do people search for more?
Sam Edelman, about 5 searches for every 1 for Hunter
Who does AI mention more?
Sam Edelman, mentioned in 2 of 5 answers, Hunter in 0
Who does AI recommend more?
Sam Edelman, the only one of the two named
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Top ankle boots brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sam Edelman was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hunter did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Blundstone1st
Clarks2nd- Sam Edelman3rd
Frye4th
Naturalizer5th
Ariat6th
Dr. Martens7th
Dune London–
Hunter–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Blundstone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dr. Martens3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Clarks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Naturalizer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Frye2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sam Edelman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ariat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dune London0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hunter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ankle boots brands
5 answers
Asked ChatGPT
“Which ankle boots brand should I buy?”
Asked ChatGPT
“What are the best ankle boots brands?”
Asked ChatGPT
“What's the best ankle boots brand for everyday wear?”
Searched Google, AI Overview
“women's ankle boots”
Searched Google, AI Overview
“mens ankle boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Hunter or Sam Edelman more popular in search?
This chart shows how often people search Google for Hunter and Sam Edelman by name. Each line represents a brand's share of searches for all nine ankle boots brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sam Edelman, Hunter. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | Clarks | Ariat | Blundstone | Frye | Sam Edelman | Naturalizer | Dune London | Hunter |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.7% | 24.6% | 11% | 11% | 7.2% | 4.9% | 1.8% | 1.7% | 0.99% |
| Nov 2025 | 36% | 24% | 13.1% | 13.1% | 6% | 4% | 1.4% | 1.6% | 0.65% |
| Dec 2025 | 39.7% | 21.7% | 14.5% | 11.9% | 4.9% | 3.6% | 1.3% | 1.7% | 0.72% |
| Jan 2026 | 39.8% | 26.6% | 12% | 9.8% | 4% | 3.6% | 1.3% | 1.9% | 1.1% |
| Feb 2026 | 35.7% | 29% | 13.1% | 8.8% | 3.8% | 4.8% | 1.8% | 1.6% | 1.4% |
| Mar 2026 | 31.9% | 31.9% | 14.3% | 6.4% | 3.9% | 6.4% | 1.9% | 1.7% | 1.6% |
| Apr 2026 | 28.1% | 34.5% | 15.5% | 5.7% | 3.7% | 6.9% | 2.1% | 1.8% | 1.7% |
| May 2026 | 28.2% | 34.7% | 15.6% | 5.7% | 3.7% | 7% | 2.1% | 1.8% | 1.4% |
| Jun 2026 | 25.1% | 37.7% | 16.9% | 5% | 3.8% | 6.2% | 1.9% | 1.9% | 1.5% |
| Jul 2026 | 29.7% | 36.5% | 13.4% | 4.9% | 4.5% | 6% | 1.8% | 1.9% | 1.5% |
| Aug 2026 | 29.4% | 35.9% | 13.2% | 5.9% | 5.1% | 5.9% | 1.8% | 1.6% | 1.2% |
| Sep 2026 | 34.5% | 28.2% | 12.7% | 8.5% | 6% | 5.7% | 1.7% | 1.6% | 1.1% |
How has the Hunter and Sam Edelman comparison changed over the last 12 months?
3 findings
- Sam Edelman was ahead of Hunter in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hunter’s share of searches among ankle boots brands worldwide moved from 0.99% to 1.1%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Sam Edelman’s share of searches among ankle boots brands worldwide moved from 4.9% to 5.7%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for ankle boots brands worldwide in September 2026?
2 changes
In September 2026, Frye overtook Sam Edelman to rank 5th among ankle boots brands worldwide, with 6% of the searches.
Sam Edelman’s share of searches among ankle boots brands worldwide has lost ground for 3 months in a row, from 6.2% to 5.7% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hunter’s and Sam Edelman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hunter
1 branded search term
- hunter io
Sam Edelman
1 branded search term
- sam edelman
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