Brandwave

How popular isHunter in search?

In September 2026, there were an estimated 60.5K branded searches for Hunter worldwide which held steady over the last 12 months. Hunter holds 3.2% estimated Share of Search among women's boot brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Merrell36.5%
  2. Ariat36.1%
  3. Blundstone24.2%
  4. Hunter3.2%
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Which women's boot brands compete with Hunter?

Hunter against women's boot brands worldwide, by month

Share of Search by month for Merrell, Ariat, Blundstone, Hunter. The figures are in the table below the chart.

View monthly share of search table
MonthMerrellAriatBlundstoneHunter
Oct 202532%32.6%32.6%2.9%
Nov 202527.4%35.4%35.4%1.8%
Dec 202525.9%39.6%32.6%2%
Jan 202634.6%34.3%28%3.1%
Feb 202636.7%35.6%23.8%3.9%
Mar 202640.2%38.4%17.2%4.2%
Apr 202641.1%39.9%14.6%4.4%
May 202642.4%39.6%14.5%3.6%
Jun 202645.9%39%11.6%3.5%
Jul 202645.9%36.7%13.4%4%
Aug 202640%39%17.5%3.5%
Sep 202636.5%36.1%24.2%3.2%

  1. 1.Merrell

    36.5%

    Held 1st. 680K estimated branded searches, -1.3% vs prior month. Share -3.5 points.

  2. 2.Ariat

    36.1%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -2.9 points.

  3. 3.Blundstone

    24.2%

    Held 3rd. 450K estimated branded searches, +49.5% vs prior month. Share +6.7 points.

  4. 4.Hunter

    3.2%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between Hunter and its closest rivals

Every comparison with Hunter

How has branded search demand for Hunter changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hunter worldwide held steady at 60.5K.
  • Across the 12 months ending September 2026, Hunter’s estimated Share of Search among women's boot brands worldwide peaked at 4.4% in April 2026 and was lowest at 1.8% in November 2025.

How did search popularity change for women's boot brands worldwide in September 2026?

  1. In September 2026, Blundstone gained estimated Share of Search among women's boot brands worldwide, from 17.5% to 24.2%.

  2. In September 2026, Merrell lost estimated Share of Search among women's boot brands worldwide, from 40% to 36.5%.

  3. In September 2026, Ariat lost estimated Share of Search among women's boot brands worldwide, from 39% to 36.1%.

Where does Hunter compete?

Hunter is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Waterproof boots brands6th of 70.65%Show ranking
Floor fan brands3rd of 30.7%Show ranking
Ankle boots brands3rd of 42.7%Show ranking
Women's boot brands4th of 43.2%Shown above
B2B contact data providers4th of 57.5%Show ranking
Gumboot brands3rd of 411.3%Show ranking
Irrigation brands2nd of 524.1%Show ranking
Sprinkler heads brands2nd of 427%Show ranking
Ceiling fans brands1st of 390.6%Show ranking

How is Hunter measured?

Brandwave collects information about searches that people make online using Hunter’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hunter io

Do you work for Hunter? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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