Brandwave

Crockett & Jones vs Hunter:Which is more popular?

In September 2026, Hunter had more branded searches than Crockett & Jones among ankle boots brands worldwide. Hunter had about 14,300 branded searches, while Crockett & Jones had 1,300. Hunter made up 11.1% of all ankle boots brand searches we track, and Crockett & Jones accounted for 1%. When we asked ChatGPT and Google AI Overviews about ankle boots brands, neither Crockett & Jones nor Hunter appeared in any of the five answers.

Among ankle boots brands worldwide in September 2026

Who do people search for more?

Hunter, about 11 searches for every 1 for Crockett & Jones

Hunter 14.3K searchesCrockett & Jones 1.3K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Crockett & Jones in 0 of 5Hunter in 0 of 5

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Top ankle boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Crockett & Jones nor Hunter showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Blundstone1st
  2. Clarks2nd
  3. Thursday Boot Company3rd
  4. Sam Edelman4th
  5. Frye5th
  6. Dr. Martens6th
  7. Ariat7th
  8. Naturalizer8th
  9. Hunter–
  10. +2 more
  11. Crockett & Jones–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Blundstone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dr. Martens3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clarks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Naturalizer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thursday Boot Company2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sam Edelman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frye2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ariat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hunter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crockett & Jones0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about ankle boots brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Crockett & Jones or Hunter more popular in search?

This chart shows how often people search Google for Crockett & Jones and Hunter by name. Each line represents a brand's share of searches for all 13 ankle boots brands we track, month by month, from English-language searches worldwide.

Crockett & Jones and Hunter among ankle boots brands worldwide, by month

Share of searches by month for Hunter, Crockett & Jones. The figures are in the table below the chart.

View monthly share of searches table
MonthDr. MartensBlundstoneHunterClarksAriatThursday Boot CompanyDune LondonSam EdelmanTaftNaturalizerCrockett & JonesFryeAllen Edmonds
Oct 202543.8%22.9%7.2%7.5%4.6%2.2%3.3%3%2.1%1.1%0.73%0.73%0.87%
Nov 202545.4%16.2%8.9%7.9%4.6%4.9%2.9%3.5%2.2%1.1%0.94%0.63%0.75%
Dec 202539.6%25.8%6.6%7.4%4.1%2.8%2.1%3.5%1.9%0.8%0.66%0.45%4.2%
Jan 202635.3%23%5.1%6.2%3.6%5.5%2%10.8%1.7%0.78%0.74%0.74%4.5%
Feb 202631.9%14%4.5%9%4%27.4%1.8%2.4%1.9%0.71%0.99%0.55%0.99%
Mar 202625%13.3%3.5%8.1%4.5%30.6%1.3%4.3%1.8%0.45%0.77%0.59%5.8%
Apr 202622.6%21.6%4%5.5%6.2%8.7%1.5%2.7%2.4%0.53%14.2%0.57%9.5%
May 202622.5%30.5%3.8%4.2%4.9%27%1.1%1.2%2.3%0.34%0.66%0.54%0.81%
Jun 202622.4%17.4%3.7%4.1%5.1%27.3%0.76%1.3%2.4%0.24%0.69%0.46%14.1%
Jul 202616.9%53.2%2.8%3.2%3.9%9.8%0.7%3.7%1.4%0.29%0.52%0.42%3.2%
Aug 202631.5%36.2%6.9%6.5%6.2%2.9%1.7%2.9%2.2%0.71%0.78%0.78%0.64%
Sep 202641.4%14.4%11.1%9.7%6.6%4.7%3.1%2.7%2.3%1.1%1%1%0.78%

Crockett & Jones sells other things too, so only its searches that name this product count here, like “crockett and jones chelsea boots”.

How has the Crockett & Jones and Hunter comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Crockett & Jones took it in April 2026, Hunter took it in May 2026.
  • Across the 12 months ending September 2026, Crockett & Jones’ share of searches among ankle boots brands worldwide moved from 0.73% to 1%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
  • Across the 12 months ending September 2026, Hunter’s share of searches among ankle boots brands worldwide moved from 7.2% to 11.1%, and its estimated monthly branded searches moved from 15.7K to 14.3K.

How did search popularity change for ankle boots brands worldwide in September 2026?

2 changes

  1. In September 2026, Hunter gained share of searches among ankle boots brands worldwide, from 6.9% to 11.1%.

  2. In September 2026, Crockett & Jones fell from 10th to 11th among ankle boots brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Crockett & Jones’ and Hunter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crockett & Jones

1 branded search term

  • crockett and jones chelsea boots

Hunter

2 branded search terms

  • hunter ankle boots
  • hunter chelsea boots

How the Brand Demand Index is measured

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