Hunter vs Sorel:Which is more popular?
In September 2026, Sorel had more branded searches than Hunter among women's boot brands worldwide. Sorel had about 165,000 branded searches, while Hunter had 60,500. Sorel made up 4.5% of all women's boot brand searches we track, and Hunter accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about women's boot brands, Sorel appeared in two of the five answers and Hunter in none.
Follow Hunter vs Sorel and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top women's boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sorel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hunter did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Thursday Boot Company1st
Blundstone2nd
Naturalizer3rd
Frye4th
Sam Edelman5th
Clarks6th
Sorel7th
Ariat8th
Hunter–
Merrell–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Frye4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sam Edelman4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Naturalizer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Thursday Boot Company4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Clarks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Blundstone3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sorel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ariat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hunter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Merrell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about women's boot brands
5 answers
Asked ChatGPT
“Which women's boot brand should I buy?”
Asked ChatGPT
“What are the best women's boot brands?”
Asked ChatGPT
“What's the best women's boot brand for everyday wear?”
Searched Google, AI Overview
“boots for women”
Searched Google, AI Overview
“leather boots for women”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Hunter or Sorel more popular in search?
This chart shows how often people search Google for Hunter and Sorel by name. Each line represents a brand's share of searches for all ten women's boot brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sorel, Hunter. The figures are in the table below the chart.
View monthly share of searches table
| Month | Clarks | Ariat | Blundstone | Frye | Sam Edelman | Sorel | Naturalizer | Thursday Boot Company | Hunter | Merrell |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 16.3% | 16.3% | 10.7% | 7.3% | 6% | 2.7% | 2.2% | 1.5% | 0.66% |
| Nov 2025 | 34.3% | 18.8% | 18.8% | 8.6% | 5.6% | 8.4% | 2.1% | 2.1% | 0.93% | 0.42% |
| Dec 2025 | 32.8% | 21.9% | 18% | 7.4% | 5.4% | 8.1% | 2% | 3% | 1.1% | 0.49% |
| Jan 2026 | 40.2% | 18.1% | 14.8% | 6% | 5.4% | 8.1% | 2% | 3% | 1.6% | 0.89% |
| Feb 2026 | 42% | 18.9% | 12.7% | 5.5% | 6.9% | 5.7% | 2.5% | 2.5% | 2.1% | 1.1% |
| Mar 2026 | 44.7% | 20.1% | 9% | 5.5% | 9% | 4% | 2.7% | 1.8% | 2.2% | 0.99% |
| Apr 2026 | 46.1% | 20.7% | 7.6% | 4.9% | 9.2% | 3.4% | 2.8% | 1.9% | 2.3% | 1.2% |
| May 2026 | 46.1% | 20.7% | 7.6% | 4.9% | 9.3% | 3.4% | 2.8% | 1.9% | 1.9% | 1.5% |
| Jun 2026 | 49% | 22% | 6.6% | 4.9% | 8% | 2.4% | 2.4% | 1.3% | 2% | 1.3% |
| Jul 2026 | 50.1% | 18.4% | 6.7% | 6.2% | 8.2% | 3% | 2.5% | 1.4% | 2% | 1.7% |
| Aug 2026 | 49% | 18% | 8.1% | 7% | 8.1% | 2.9% | 2.4% | 1.6% | 1.6% | 1.3% |
| Sep 2026 | 40.6% | 18.2% | 12.2% | 8.7% | 8.2% | 4.5% | 2.5% | 2.5% | 1.6% | 1.1% |
How has the Hunter and Sorel comparison changed over the last 12 months?
3 findings
- Sorel was ahead of Hunter in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hunter’s share of searches among women's boot brands worldwide moved from 1.5% to 1.6%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Sorel’s share of searches among women's boot brands worldwide moved from 6% to 4.5%, and its estimated monthly branded searches moved from 246K to 165K.
How did search popularity change for women's boot brands worldwide in September 2026?
2 changes
In September 2026, Thursday Boot Company overtook Hunter to rank 8th among women's boot brands worldwide, with 2.5% of the searches.
In September 2026, Sorel gained share of searches among women's boot brands worldwide, from 2.9% to 4.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hunter’s and Sorel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among women's boot brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.