How popular isBlundstone in search?
In September 2026, there were an estimated 450K branded searches for Blundstone worldwide which is down 33.1% over the last 12 months. Blundstone holds 24.2% estimated Share of Search among women's boot brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which women's boot brands compete with Blundstone?
Share of Search by month for Merrell, Ariat, Blundstone, Hunter. The figures are in the table below the chart.
View monthly share of search table
| Month | Merrell | Ariat | Blundstone | Hunter |
|---|---|---|---|---|
| Oct 2025 | 32% | 32.6% | 32.6% | 2.9% |
| Nov 2025 | 27.4% | 35.4% | 35.4% | 1.8% |
| Dec 2025 | 25.9% | 39.6% | 32.6% | 2% |
| Jan 2026 | 34.6% | 34.3% | 28% | 3.1% |
| Feb 2026 | 36.7% | 35.6% | 23.8% | 3.9% |
| Mar 2026 | 40.2% | 38.4% | 17.2% | 4.2% |
| Apr 2026 | 41.1% | 39.9% | 14.6% | 4.4% |
| May 2026 | 42.4% | 39.6% | 14.5% | 3.6% |
| Jun 2026 | 45.9% | 39% | 11.6% | 3.5% |
| Jul 2026 | 45.9% | 36.7% | 13.4% | 4% |
| Aug 2026 | 40% | 39% | 17.5% | 3.5% |
| Sep 2026 | 36.5% | 36.1% | 24.2% | 3.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.5% | 680K | -1.3% | -3.5 points | |
| 2, held 2nd | 36.1% | 673K | 0% | -2.9 points | |
| 3, held 3rd | 24.2% | 450K | +49.5% | +6.7 points | |
| 4, held 4th | 3.2% | 60.5K | 0% | -0.3 points |
1.
Merrell36.5%
Held 1st. 680K estimated branded searches, -1.3% vs prior month. Share -3.5 points.
2.
Ariat36.1%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -2.9 points.
24.2%
Held 3rd. 450K estimated branded searches, +49.5% vs prior month. Share +6.7 points.
4.
Hunter3.2%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
Compare search popularity between Blundstone and its closest rivals
Every comparison with Blundstone
15 comparisons
- Blundstone vs Dr. Martens
- Blundstone vs Merrell
- Ariat vs Blundstone
- Blundstone vs Clarks
- Blundstone vs Red Wing
- Blundstone vs Timberland
- Blundstone vs UGG
- Blundstone vs Oliver
- Blundstone vs Bogs
- Blundstone vs Sorel
- Blundstone vs Caterpillar
- Blundstone vs Steel Blue
- Blundstone vs Timberland PRO
- Blundstone vs Hunter
- Blundstone vs Redback
How has branded search demand for Blundstone changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Blundstone worldwide fell from 673K to 450K.
- Across the 12 months ending September 2026, Blundstone’s estimated Share of Search among women's boot brands worldwide decreased from 32.6% to 24.2%.
- Across the 12 months ending September 2026, Blundstone’s estimated Share of Search among women's boot brands worldwide peaked at 35.4% in November 2025 and was lowest at 11.6% in June 2026.
- Across the 12 months ending September 2026, Blundstone fell from 2nd to 3rd among women's boot brands worldwide.
How did search popularity change for women's boot brands worldwide in September 2026?
3 changes
In September 2026, Blundstone gained estimated Share of Search among women's boot brands worldwide, from 17.5% to 24.2%.
In September 2026, Merrell lost estimated Share of Search among women's boot brands worldwide, from 40% to 36.5%.
In September 2026, Ariat lost estimated Share of Search among women's boot brands worldwide, from 39% to 36.1%.
Where does Blundstone compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dress boots brands | 6th of 7 | 3.8% | Show ranking |
| Boot brands | 5th of 6 | 4% | Show ranking |
| Boots | 5th of 6 | 4% | Show ranking |
| Safety boots | 3rd of 6 | 14.8% | Show ranking |
| Work boot brands | 3rd of 5 | 21.1% | Show ranking |
| Women's boot brands | 3rd of 4 | 24.2% | Shown above |
| Farm boots brands | 2nd of 3 | 31.6% | Show ranking |
How is Blundstone measured?
Brandwave collects information about searches that people make online using Blundstone’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- blundstone
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Is Blundstone your brand?
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