Ariat vs Frye:Which is more popular?
In September 2026, Ariat had more branded searches than Frye among women's boot brands worldwide. Ariat had about 673,000 branded searches, while Frye had 320,000. Ariat made up 18.2% of all women's boot brand searches we track, and Frye accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about women's boot brands, Frye appeared in four of the five answers and Ariat in one. Frye was mentioned before Ariat in every answer that named either.
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Top women's boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Frye was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ariat was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Frye was listed before Ariat in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Thursday Boot Company1st
Blundstone2nd
Naturalizer3rd
Frye4th
Sam Edelman5th
Clarks6th
Sorel7th
Ariat8th
Hunter–
Merrell–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Frye4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sam Edelman4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Naturalizer4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Thursday Boot Company4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Clarks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Blundstone3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sorel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ariat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hunter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Merrell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about women's boot brands
5 answers
Asked ChatGPT
“Which women's boot brand should I buy?”
Asked ChatGPT
“What are the best women's boot brands?”
Asked ChatGPT
“What's the best women's boot brand for everyday wear?”
Searched Google, AI Overview
“boots for women”
Searched Google, AI Overview
“leather boots for women”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Ariat or Frye more popular in search?
This chart shows how often people search Google for Ariat and Frye by name. Each line represents a brand's share of searches for all ten women's boot brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ariat, Frye. The figures are in the table below the chart.
View monthly share of searches table
| Month | Clarks | Ariat | Blundstone | Frye | Sam Edelman | Sorel | Naturalizer | Thursday Boot Company | Hunter | Merrell |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 16.3% | 16.3% | 10.7% | 7.3% | 6% | 2.7% | 2.2% | 1.5% | 0.66% |
| Nov 2025 | 34.3% | 18.8% | 18.8% | 8.6% | 5.6% | 8.4% | 2.1% | 2.1% | 0.93% | 0.42% |
| Dec 2025 | 32.8% | 21.9% | 18% | 7.4% | 5.4% | 8.1% | 2% | 3% | 1.1% | 0.49% |
| Jan 2026 | 40.2% | 18.1% | 14.8% | 6% | 5.4% | 8.1% | 2% | 3% | 1.6% | 0.89% |
| Feb 2026 | 42% | 18.9% | 12.7% | 5.5% | 6.9% | 5.7% | 2.5% | 2.5% | 2.1% | 1.1% |
| Mar 2026 | 44.7% | 20.1% | 9% | 5.5% | 9% | 4% | 2.7% | 1.8% | 2.2% | 0.99% |
| Apr 2026 | 46.1% | 20.7% | 7.6% | 4.9% | 9.2% | 3.4% | 2.8% | 1.9% | 2.3% | 1.2% |
| May 2026 | 46.1% | 20.7% | 7.6% | 4.9% | 9.3% | 3.4% | 2.8% | 1.9% | 1.9% | 1.5% |
| Jun 2026 | 49% | 22% | 6.6% | 4.9% | 8% | 2.4% | 2.4% | 1.3% | 2% | 1.3% |
| Jul 2026 | 50.1% | 18.4% | 6.7% | 6.2% | 8.2% | 3% | 2.5% | 1.4% | 2% | 1.7% |
| Aug 2026 | 49% | 18% | 8.1% | 7% | 8.1% | 2.9% | 2.4% | 1.6% | 1.6% | 1.3% |
| Sep 2026 | 40.6% | 18.2% | 12.2% | 8.7% | 8.2% | 4.5% | 2.5% | 2.5% | 1.6% | 1.1% |
How has the Ariat and Frye comparison changed over the last 12 months?
3 findings
- Ariat was ahead of Frye in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ariat’s share of searches among women's boot brands worldwide moved from 16.3% to 18.2%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Frye’s share of searches among women's boot brands worldwide moved from 10.7% to 8.7%, and its estimated monthly branded searches moved from 442K to 320K.
How did search popularity change for women's boot brands worldwide in September 2026?
1 change
In September 2026, Frye overtook Sam Edelman to rank 4th among women's boot brands worldwide, with 8.7% of the searches.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Ariat’s and Frye’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among women's boot brands
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