KEEN Utility vs Red Wing:Which is more popular?
In September 2026, Red Wing had more branded searches than KEEN Utility among safety boots worldwide. Red Wing had about 550,000 branded searches, while KEEN Utility had 5,400. Red Wing made up 16.7% of all safety boot searches we track, and KEEN Utility accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about safety boots, Red Wing appeared in all four answers and KEEN Utility in three. Red Wing was mentioned before KEEN Utility in every answer.
Who do people search for more?
Red Wing, about 102 searches for every 1 for KEEN Utility
Who does AI mention more?
Red Wing, mentioned in every answer we collected
Who does AI recommend more?
Red Wing, named ahead of KEEN Utility in every answer
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Top safety boots in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Red Wing appeared in all four answers. KEEN Utility was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Red Wing was listed before KEEN Utility in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Red Wing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Wolverine3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Timberland PRO3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- KEEN Utility3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Danner2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Thorogood2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Caterpillar1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Dr. Martens0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Blundstone0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Steel Blue0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about safety boots
4 answers
Asked ChatGPT
“Which safety boots brand should I buy?”
Asked ChatGPT
“What are the best safety boots brands?”
Asked ChatGPT
“What's the best safety boots brand for all day protection?”
Searched Google, AI Overview
“steel toe boots”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“safety boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is KEEN Utility or Red Wing more popular in search?
This chart shows how often people search Google for KEEN Utility and Red Wing by name. Each line represents a brand's share of searches for all ten safety boots we track, month by month, from English-language searches worldwide.
Share of searches by month for Red Wing, KEEN Utility. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | Red Wing | Blundstone | Danner | Thorogood | Wolverine | Steel Blue | Timberland PRO | Caterpillar | KEEN Utility |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 30.2% | 13.6% | 3.3% | 2.7% | 2.4% | 1.2% | 1.2% | 0.16% | 0.11% |
| Nov 2025 | 46.2% | 25.3% | 16.9% | 4.2% | 2.8% | 2.2% | 1% | 1.2% | 0.14% | 0.09% |
| Dec 2025 | 47.5% | 26% | 14.3% | 4.3% | 2.9% | 2.6% | 1% | 1.3% | 0.11% | 0.09% |
| Jan 2026 | 43.2% | 35.3% | 10.6% | 3.2% | 2.6% | 2.2% | 1.2% | 1.4% | 0.16% | 0.13% |
| Feb 2026 | 47.1% | 25.9% | 11.6% | 4.2% | 4.2% | 2.8% | 1.9% | 1.9% | 0.25% | 0.14% |
| Mar 2026 | 33.4% | 49.8% | 6.7% | 2.4% | 2.4% | 1.9% | 1.6% | 1.3% | 0.22% | 0.12% |
| Apr 2026 | 42.3% | 34.7% | 8.5% | 3.8% | 3.8% | 2.5% | 2.1% | 1.7% | 0.28% | 0.23% |
| May 2026 | 52.8% | 19.5% | 10.6% | 3.9% | 4.8% | 3.1% | 2.6% | 2.1% | 0.35% | 0.23% |
| Jun 2026 | 48.6% | 21.9% | 9.8% | 5.3% | 5.3% | 3% | 2.9% | 2.4% | 0.39% | 0.26% |
| Jul 2026 | 54.5% | 20.1% | 9% | 4% | 4% | 2.8% | 2.7% | 2.2% | 0.36% | 0.24% |
| Aug 2026 | 55.9% | 16.8% | 11.2% | 4.1% | 4.1% | 2.8% | 2.3% | 2.3% | 0.37% | 0.2% |
| Sep 2026 | 55.7% | 16.7% | 13.7% | 4.1% | 3.3% | 2.2% | 1.8% | 1.8% | 0.3% | 0.16% |
How has the KEEN Utility and Red Wing comparison changed over the last 12 months?
3 findings
- Red Wing was ahead of KEEN Utility in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KEEN Utility’s share of searches among safety boots worldwide moved from 0.11% to 0.16%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Red Wing’s share of searches among safety boots worldwide moved from 30.2% to 16.7%, and its estimated monthly branded searches moved from 1.5M to 550K.
How did search popularity change for safety boots worldwide in September 2026?
1 change
Red Wing’s share of searches among safety boots worldwide has lost ground for 3 months in a row, from 21.9% to 16.7% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using KEEN Utility’s and Red Wing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KEEN Utility
1 branded search term
- keen utility
Red Wing
1 branded search term
- red wing
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