Ariat vs Timberland PRO:Which is more popular?
In September 2026, Timberland PRO had more branded searches than Ariat among work boot brands worldwide. Timberland PRO had about 100,000 branded searches, while Ariat had 70,400. Timberland PRO made up 19.2% of all work boot brand searches we track, and Ariat accounted for 13.5%. When we asked ChatGPT and Google AI Overviews about work boot brands, Timberland PRO appeared in three of the five answers and Ariat in one. Timberland PRO was mentioned before Ariat in every answer that named either.
Who do people search for more?
Timberland PRO, about 43% more searches than Ariat
Who does AI mention more?
Timberland PRO, mentioned in 3 of 5 answers, Ariat in 1
Who does AI recommend more?
Timberland PRO, named ahead of Ariat in 3 of 3 answers
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Top work boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Timberland PRO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ariat was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Timberland PRO was listed before Ariat in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Red Wing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- KEEN Utility5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Thorogood4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Timberland PRO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wolverine2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ariat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Danner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Georgia Boot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Caterpillar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dr. Martens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about work boot brands
5 answers
Asked ChatGPT
“Which work boot brand should I buy?”
Asked ChatGPT
“What are the best work boot brands?”
Asked ChatGPT
“What's the best work boot brand for all day comfort?”
Searched Google, AI Overview
“best work boots”
Searched Google, AI Overview
“comfortable work boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Ariat or Timberland PRO more popular in search?
This chart shows how often people search Google for Ariat and Timberland PRO by name. Each line represents a brand's share of searches for all 14 work boot brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Timberland PRO, Ariat. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thorogood | Timberland PRO | Ariat | Red Wing | Georgia Boot | Caterpillar | Dr. Martens | Wolverine | Blundstone | Danner | Carhartt | Steel Blue | Oliver | KEEN Utility |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20% | 15.1% | 12.7% | 17.5% | 7.3% | 5.1% | 4.7% | 5.2% | 3% | 2.5% | 2.9% | 1.7% | 1.2% | 1.1% |
| Nov 2025 | 21.2% | 16.9% | 15.9% | 15.2% | 7.8% | 4% | 4.1% | 3.4% | 2.9% | 2.3% | 2.9% | 1.5% | 1% | 0.85% |
| Dec 2025 | 20.9% | 23.8% | 9.2% | 11% | 9.4% | 3.6% | 3.3% | 6.9% | 2.1% | 3.7% | 3.5% | 1% | 0.8% | 0.94% |
| Jan 2026 | 16.7% | 31.7% | 8.7% | 12.7% | 6.1% | 5% | 3.3% | 5.2% | 2.2% | 2.6% | 2.4% | 1.2% | 0.97% | 1.1% |
| Feb 2026 | 21.9% | 21.3% | 10.4% | 15.7% | 6.6% | 5% | 4% | 3.7% | 2.7% | 2.8% | 2.3% | 1.6% | 1% | 0.96% |
| Mar 2026 | 19.3% | 24.3% | 12.3% | 11.7% | 7.1% | 5% | 4.3% | 3.6% | 3.2% | 2.5% | 2.5% | 1.8% | 1.2% | 1.3% |
| Apr 2026 | 20.1% | 20.9% | 10.8% | 16.3% | 7.4% | 4.8% | 3.7% | 3.7% | 3% | 2.2% | 2.4% | 1.8% | 1.3% | 1.5% |
| May 2026 | 21.1% | 16.9% | 13.5% | 12.1% | 7.8% | 5.6% | 3.3% | 3.6% | 3.2% | 5.6% | 2.3% | 2.2% | 1.5% | 1.4% |
| Jun 2026 | 21.9% | 19.2% | 11.8% | 13% | 6.6% | 5.6% | 3.3% | 3.5% | 3.3% | 4.1% | 2.3% | 2.3% | 1.8% | 1.4% |
| Jul 2026 | 17.7% | 19.7% | 11.6% | 19.3% | 6.5% | 5.3% | 3.2% | 3.7% | 3.2% | 2.4% | 2.3% | 2.2% | 1.5% | 1.3% |
| Aug 2026 | 19.4% | 21.7% | 12.8% | 11.8% | 7.2% | 7.1% | 3.6% | 3.8% | 2.9% | 2.6% | 2.5% | 2.1% | 1.4% | 1.1% |
| Sep 2026 | 21.1% | 19.2% | 13.5% | 10.2% | 7.8% | 6.1% | 4.1% | 3.6% | 3.4% | 3.3% | 2.8% | 2.3% | 1.5% | 1.2% |
Ariat sells other things too, so only its searches that name this product count here, like “ariat work boots”.
How has the Ariat and Timberland PRO comparison changed over the last 12 months?
3 findings
- Timberland PRO was ahead of Ariat in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ariat’s share of searches among work boot brands worldwide moved from 12.7% to 13.5%, and its estimated monthly branded searches moved from 86.1K to 70.4K.
- Across the 12 months ending September 2026, Timberland PRO’s share of searches among work boot brands worldwide moved from 15.1% to 19.2%, and its estimated monthly branded searches moved from 102K to 100K.
How did search popularity change for work boot brands worldwide in September 2026?
3 changes
In September 2026, Thorogood overtook Timberland PRO to become the leader among work boot brands worldwide, with 21.1% of the searches.
In September 2026, Ariat gained share of searches among work boot brands worldwide, from 12.8% to 13.5%.
In September 2026, Timberland PRO lost share of searches among work boot brands worldwide, from 21.7% to 19.2%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Ariat’s and Timberland PRO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ariat
2 branded search terms
- ariat safety boots
- ariat work boots
Timberland PRO
4 branded search terms
- timberland pro
- timberland pro safety boots
- timberland pro steel toe boots
- timberland pro work boots
Other head-to-heads among work boot brands
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