How popular isJohn Deere in search?
In September 2026, there were an estimated 1M branded searches for John Deere worldwide which held steady over the last 12 months. John Deere holds 42% estimated Share of Search among reel mower brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
John Deere42%
Ryobi34.6%
Craftsman12.6%
Fiskars7%
Greenworks3.8%
Jacobsen0.02%
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Which reel mower brands compete with John Deere?
Share of Search by month for John Deere, Ryobi, Craftsman, Fiskars, Greenworks. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Ryobi | Craftsman | Fiskars | Greenworks | Jacobsen |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.3% | 34.5% | 10.9% | 7% | 3.3% | 0.02% |
| Nov 2025 | 39.2% | 40.9% | 9.6% | 7.3% | 2.9% | <0.01% |
| Dec 2025 | 41.7% | 35.8% | 12.6% | 6.9% | 3.1% | <0.01% |
| Jan 2026 | 43.2% | 33.7% | 13% | 6.9% | 3.2% | <0.01% |
| Feb 2026 | 44.9% | 29.1% | 16.5% | 6.8% | 2.7% | 0.01% |
| Mar 2026 | 37.1% | 35.8% | 16.7% | 7% | 3.4% | 0.01% |
| Apr 2026 | 36.1% | 39.1% | 13.3% | 7.5% | 4% | 0.02% |
| May 2026 | 35.4% | 39.2% | 13% | 7.6% | 4.8% | 0.03% |
| Jun 2026 | 35.8% | 40.1% | 13.2% | 6% | 4.8% | 0.02% |
| Jul 2026 | 38.8% | 35.6% | 14.3% | 7% | 4.3% | 0.02% |
| Aug 2026 | 39% | 35% | 14.3% | 7.3% | 4.3% | 0.02% |
| Sep 2026 | 42% | 34.6% | 12.6% | 7% | 3.8% | 0.02% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42% | 1M | 0% | +3 points | |
| 2, held 2nd | 34.6% | 825K | -8.3% | -0.5 points | |
| 3, held 3rd | 12.6% | 301K | -18.2% | -1.7 points | |
| 4, held 4th | 7% | 167K | -10.9% | -0.3 points | |
| 5, held 5th | 3.8% | 90.5K | -17.7% | -0.5 points | |
| 6, held 6th | 0.02% | 390 | -18.8% | 0 points |
42%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +3 points.
2.
34.6%
Held 2nd. 825K estimated branded searches, -8.3% vs prior month. Share -0.5 points.
12.6%
Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.7 points.
4.
Fiskars7%
Held 4th. 167K estimated branded searches, -10.9% vs prior month. Share -0.3 points.
3.8%
Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.5 points.
6.
Jacobsen0.02%
Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare search popularity between John Deere and its closest rivals
Every comparison with John Deere
37 comparisons
- John Deere vs Oregon
- Husqvarna vs John Deere
- John Deere vs Massey Ferguson
- John Deere vs Milwaukee
- John Deere vs Ryobi
- John Deere vs Mahindra
- John Deere vs Kubota
- John Deere vs New Holland
- Craftsman vs John Deere
- Fiskars vs John Deere
- Fendt vs John Deere
- John Deere vs Rotary
- John Deere vs Trimble
- John Deere vs Toro
- Honda Power Equipment vs John Deere
- CLAAS vs John Deere
- Greenworks vs John Deere
- John Deere vs Stens
- Case IH vs John Deere
- John Deere vs MTD
- John Deere vs Lockwood
- Case vs John Deere
- John Deere vs Topcon
- John Deere vs Troy-Bilt
- Caterpillar vs John Deere
- Bobcat vs John Deere
- Gehl vs John Deere
- Forest Master vs John Deere
- Climate FieldView vs John Deere
- Agrivi vs John Deere
- Champion vs John Deere
- Ag Leader vs John Deere
- AGCO vs John Deere
- Farmers Edge vs John Deere
- Jacobsen vs John Deere
- Bosch vs John Deere
- Frontier vs John Deere
How has branded search demand for John Deere changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for John Deere worldwide held steady at 1M.
- Across the 12 months ending September 2026, John Deere’s estimated Share of Search among reel mower brands worldwide decreased from 44.3% to 42%.
- Across the 12 months ending September 2026, John Deere’s estimated Share of Search among reel mower brands worldwide peaked at 44.9% in February 2026 and was lowest at 35.4% in May 2026.
How did search popularity change for reel mower brands worldwide in September 2026?
4 changes
In September 2026, John Deere gained estimated Share of Search among reel mower brands worldwide, from 39% to 42%.
In September 2026, Craftsman lost estimated Share of Search among reel mower brands worldwide, from 14.3% to 12.6%.
Ryobi’s estimated Share of Search among reel mower brands worldwide has lost ground for 3 months in a row, from 40.1% to 34.6% in September 2026.
Estimated monthly branded searches for Greenworks worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.
Where does John Deere compete?
How is John Deere measured?
Brandwave collects information about searches that people make online using John Deere’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- john deere
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Is John Deere your brand?
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