Fendt vs John Deere:Which is more popular by branded search?
In August 2026, Fendt had more branded searches than John Deere among tractor brands worldwide. Fendt was estimated to have 165K branded searches compared to John Deere’s 1K, and held a 10.4% Share of Search versus John Deere’s 0.06%. These are worldwide searches for English-language branded terms.
Follow Fendt vs John Deere and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Fendt or John Deere?
Compare the tractor brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fendt, John Deere. The figures are in the table below the chart.
View monthly share of search table
| Month | Massey Ferguson | Kubota | Fendt | CLAAS | Case IH | New Holland | John Deere |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 26.6% | 14.5% | 9.7% | 5.7% | 3.6% | 0.06% |
| Nov 2025 | 41.6% | 22.7% | 15.2% | 10.2% | 7.2% | 3.1% | 0.06% |
| Dec 2025 | 49.4% | 22.1% | 12.1% | 8.1% | 5.9% | 2.4% | 0.05% |
| Jan 2026 | 50.4% | 22.5% | 12.3% | 6.7% | 5% | 3% | 0.05% |
| Feb 2026 | 51.5% | 23% | 10.3% | 6.9% | 5.1% | 3.1% | 0.06% |
| Mar 2026 | 47.9% | 26.2% | 11.7% | 6.4% | 4.8% | 2.9% | 0.08% |
| Apr 2026 | 49% | 26.8% | 9.8% | 6.5% | 4.9% | 2.9% | 0.06% |
| May 2026 | 48.6% | 26.6% | 9.7% | 6.5% | 5% | 3.6% | 0.06% |
| Jun 2026 | 43.5% | 29.1% | 10.7% | 7.1% | 4.7% | 4.8% | 0.08% |
| Jul 2026 | 44.6% | 24.4% | 13.3% | 8.9% | 4.7% | 4% | 0.07% |
| Aug 2026 | 51.9% | 23.2% | 10.4% | 6.9% | 4.4% | 3.1% | 0.06% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Fendt and John Deere comparison changed over the last 12 months?
3 findings
- Fendt was ahead of John Deere in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fendt’s estimated Share of Search among tractor brands worldwide moved from 14.5% to 10.4%, and its estimated monthly branded searches moved from 246K to 165K.
- Across the 11 months ending August 2026, John Deere’s estimated Share of Search among tractor brands worldwide held steady at 0.06%, and its estimated monthly branded searches held steady at 1K.
How did search popularity change for tractor brands worldwide in August 2026?
1 change
In August 2026, Fendt lost estimated Share of Search among tractor brands worldwide, from 13.3% to 10.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Fendt’s and John Deere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fendt
1 branded search term
- fendt
John Deere
1 branded search term
- deere com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.