How popular isFendt in search?
In August 2026, there were an estimated 165K branded searches for Fendt worldwide which is down 32.9% over the last 11 months. Fendt holds 10.4% estimated Share of Search among tractor brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Massey Ferguson51.9%Kubota23.2%
Fendt10.4%
CLAAS6.9%
Case IH4.4%
New Holland3.1%John Deere0.06%
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Which tractor brands compete with Fendt?
Share of Search by month for Massey Ferguson, Kubota, Fendt, CLAAS, Case IH, New Holland. The figures are in the table below the chart.
View monthly share of search table
| Month | Massey Ferguson | Kubota | Fendt | CLAAS | Case IH | New Holland | John Deere |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 26.6% | 14.5% | 9.7% | 5.7% | 3.6% | 0.06% |
| Nov 2025 | 41.6% | 22.7% | 15.2% | 10.2% | 7.2% | 3.1% | 0.06% |
| Dec 2025 | 49.4% | 22.1% | 12.1% | 8.1% | 5.9% | 2.4% | 0.05% |
| Jan 2026 | 50.4% | 22.5% | 12.3% | 6.7% | 5% | 3% | 0.05% |
| Feb 2026 | 51.5% | 23% | 10.3% | 6.9% | 5.1% | 3.1% | 0.06% |
| Mar 2026 | 47.9% | 26.2% | 11.7% | 6.4% | 4.8% | 2.9% | 0.08% |
| Apr 2026 | 49% | 26.8% | 9.8% | 6.5% | 4.9% | 2.9% | 0.06% |
| May 2026 | 48.6% | 26.6% | 9.7% | 6.5% | 5% | 3.6% | 0.06% |
| Jun 2026 | 43.5% | 29.1% | 10.7% | 7.1% | 4.7% | 4.8% | 0.08% |
| Jul 2026 | 44.6% | 24.4% | 13.3% | 8.9% | 4.7% | 4% | 0.07% |
| Aug 2026 | 51.9% | 23.2% | 10.4% | 6.9% | 4.4% | 3.1% | 0.06% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.9% | 823K | +22.3% | +7.3 points | |
| 2, held 2nd | 23.2% | 368K | 0% | -1.2 points | |
| 3, held 3rd | 10.4% | 165K | -17.9% | -2.9 points | |
| 4, held 4th | 6.9% | 110K | -18.5% | -2 points | |
| 5, held 5th | 4.4% | 70.4K | 0% | -0.2 points | |
| 6, held 6th | 3.1% | 49.5K | -18.2% | -0.9 points | |
| 7, held 7th | 0.06% | 1K | 0% | 0 points |
51.9%
Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +7.3 points.
2.
23.2%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -1.2 points.
3.
Fendt10.4%
Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -2.9 points.
4.
CLAAS6.9%
Held 4th. 110K estimated branded searches, -18.5% vs prior month. Share -2 points.
5.
Case IH4.4%
Held 5th. 70.4K estimated branded searches, 0% vs prior month. Share -0.2 points.
3.1%
Held 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
0.06%
Held 7th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Fendt and its closest rivals
How has branded search demand for Fendt changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Fendt worldwide fell from 246K to 165K.
- Across the 11 months ending August 2026, Fendt’s estimated Share of Search among tractor brands worldwide decreased from 14.5% to 10.4%.
- Across the 11 months ending August 2026, Fendt’s estimated Share of Search among tractor brands worldwide peaked at 15.2% in November 2025 and was lowest at 9.7% in May 2026.
How did search popularity change for tractor brands worldwide in August 2026?
6 changes
In August 2026, Massey Ferguson gained estimated Share of Search among tractor brands worldwide, from 44.6% to 51.9%.
In August 2026, Fendt lost estimated Share of Search among tractor brands worldwide, from 13.3% to 10.4%.
In August 2026, CLAAS lost estimated Share of Search among tractor brands worldwide, from 8.9% to 6.9%.
In August 2026, Kubota lost estimated Share of Search among tractor brands worldwide, from 24.4% to 23.2%.
In August 2026, New Holland lost estimated Share of Search among tractor brands worldwide, from 4% to 3.1%.
Case IH’s estimated Share of Search among tractor brands worldwide has lost ground for 3 months in a row, from 5% to 4.4% in August 2026.
How is Fendt measured?
Brandwave collects information about searches that people make online using Fendt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- fendt
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Is Fendt your brand?
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