How popular isFendt in search?
In August 2026, there were an estimated 165K branded searches for Fendt worldwide which is down 32.9% over the last 11 months. Fendt holds 5.6% estimated Share of Search among tractor brands worldwide and is ranked 5th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
John Deere34%
Massey Ferguson27.9%Kubota12.5%
New Holland11.9%
Fendt5.6%
Case IH4.4%
CLAAS3.7%
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Which tractor brands compete with Fendt?
Share of Search by month for John Deere, Massey Ferguson, Kubota, New Holland, Fendt, Case IH, CLAAS. The figures are in the table below the chart.
View monthly share of search table
| Month | John Deere | Massey Ferguson | Kubota | New Holland | Fendt | Case IH | CLAAS |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.8% | 21.4% | 14.3% | 13.6% | 7.8% | 6% | 5.2% |
| Nov 2025 | 32.3% | 21.7% | 11.9% | 13.5% | 7.9% | 7.3% | 5.3% |
| Dec 2025 | 32% | 26.3% | 11.8% | 13.1% | 6.4% | 6.1% | 4.3% |
| Jan 2026 | 32.5% | 26.8% | 12% | 13.6% | 6.5% | 5.1% | 3.6% |
| Feb 2026 | 33.7% | 27.7% | 12.4% | 11.8% | 5.5% | 5.2% | 3.7% |
| Mar 2026 | 32.4% | 26.6% | 14.6% | 11.3% | 6.5% | 5% | 3.6% |
| Apr 2026 | 32.8% | 26.9% | 14.7% | 11.5% | 5.4% | 5.1% | 3.6% |
| May 2026 | 32.6% | 26.8% | 14.7% | 11.8% | 5.4% | 5.1% | 3.6% |
| Jun 2026 | 34.4% | 23.1% | 15.5% | 12.9% | 5.7% | 4.6% | 3.8% |
| Jul 2026 | 34.9% | 23.4% | 12.8% | 12.6% | 7% | 4.6% | 4.7% |
| Aug 2026 | 34% | 27.9% | 12.5% | 11.9% | 5.6% | 4.4% | 3.7% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34% | 1M | 0% | -0.9 points | |
| 2, held 2nd | 27.9% | 823K | +22.3% | +4.5 points | |
| 3, held 3rd | 12.5% | 368K | 0% | -0.3 points | |
| 4, held 4th | 11.9% | 351K | -3% | -0.7 points | |
| 5, held 5th | 5.6% | 165K | -17.9% | -1.4 points | |
| 6, moved from 7th to 6th | 4.4% | 131K | 0% | -0.1 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 3.7% | 110K | -18.5% | -1 pointsmoved from 6th to 7th |
34%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share -0.9 points.
27.9%
Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +4.5 points.
3.
12.5%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.3 points.
11.9%
Held 4th. 351K estimated branded searches, -3% vs prior month. Share -0.7 points.
5.
Fendt5.6%
Held 5th. 165K estimated branded searches, -17.9% vs prior month. Share -1.4 points.
6.
Case IH4.4%
Moved from 7th to 6th. 131K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
CLAAS3.7%
Moved from 6th to 7th. 110K estimated branded searches, -18.5% vs prior month. Share -1 points.
Compare search popularity between Fendt and its closest rivals
Every comparison with Fendt
6 comparisons
How has branded search demand for Fendt changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Fendt worldwide fell from 246K to 165K.
- Across the 11 months ending August 2026, Fendt’s estimated Share of Search among tractor brands worldwide decreased from 7.8% to 5.6%.
- Across the 11 months ending August 2026, Fendt’s estimated Share of Search among tractor brands worldwide peaked at 7.9% in November 2025 and was lowest at 5.4% in May 2026.
How did search popularity change for tractor brands worldwide in August 2026?
6 changes
In August 2026, Massey Ferguson gained estimated Share of Search among tractor brands worldwide, from 23.4% to 27.9%.
In August 2026, Fendt lost estimated Share of Search among tractor brands worldwide, from 7% to 5.6%.
In August 2026, CLAAS lost estimated Share of Search among tractor brands worldwide, from 4.7% to 3.7%.
In August 2026, John Deere lost estimated Share of Search among tractor brands worldwide, from 34.9% to 34%.
In August 2026, New Holland lost estimated Share of Search among tractor brands worldwide, from 12.6% to 11.9%.
Case IH’s estimated Share of Search among tractor brands worldwide has lost ground for 3 months in a row, from 5.1% to 4.4% in August 2026.
How is Fendt measured?
Brandwave collects information about searches that people make online using Fendt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- fendt
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Is Fendt your brand?
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