How popular isHusky in search?
In September 2026, there were an estimated 12.1K branded searches for Husky worldwide which is down 33.1% over the last 12 months. Husky holds 3.8% estimated Share of Search among work bench brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Black and Decker68.2%
Kobalt28.1%- Husky3.8%
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Which work bench brands compete with Husky?
Share of Search by month for Black and Decker, Kobalt, Husky. The figures are in the table below the chart.
View monthly share of search table
| Month | Black and Decker | Kobalt | Husky |
|---|---|---|---|
| Oct 2025 | 69.3% | 25.6% | 5.1% |
| Nov 2025 | 67.1% | 27.3% | 5.5% |
| Dec 2025 | 65% | 29.2% | 5.9% |
| Jan 2026 | 67% | 27.5% | 5.5% |
| Feb 2026 | 69.3% | 25.6% | 5.1% |
| Mar 2026 | 67% | 27.5% | 5.5% |
| Apr 2026 | 67.6% | 27.8% | 4.5% |
| May 2026 | 71.9% | 24.1% | 3.9% |
| Jun 2026 | 73.4% | 22.2% | 4.4% |
| Jul 2026 | 71.2% | 24% | 4.8% |
| Aug 2026 | 67.6% | 27.8% | 4.5% |
| Sep 2026 | 68.2% | 28.1% | 3.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.2% | 220K | 0% | +0.6 points | |
| 2, held 2nd | 28.1% | 90.5K | 0% | +0.2 points | |
| 3, held 3rd | 3.8% | 12.1K | -18.2% | -0.8 points |
Compare search popularity between Husky and its closest rivals
Every comparison with Husky
20 comparisons
- GearWrench vs Husky
- Husky vs Stanley
- Beta vs Husky
- Big Red vs Husky
- Black and Decker vs Husky
- Bosch vs Husky
- Carhartt vs Husky
- Craftsman vs Husky
- DeWalt vs Husky
- Haier vs Husky
- Hisense vs Husky
- Husky vs Kobalt
- Husky vs LG
- Husky vs Makita
- Husky vs Milwaukee
- Husky vs Ryobi
- Husky vs Stanley
- Husky vs Kincrome
- Husky vs Proto
- Husky vs Kennedy
How has branded search demand for Husky changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Husky worldwide fell from 18.1K to 12.1K.
- Across the 12 months ending September 2026, Husky’s estimated Share of Search among work bench brands worldwide decreased from 5.1% to 3.8%.
- Across the 12 months ending September 2026, Husky’s estimated Share of Search among work bench brands worldwide peaked at 5.9% in December 2025 and was lowest at 3.8% in September 2026.
How did search popularity change for work bench brands worldwide in September 2026?
3 changes
In September 2026, Black and Decker gained estimated Share of Search among work bench brands worldwide, from 67.6% to 68.2%.
In September 2026, Husky lost estimated Share of Search among work bench brands worldwide, from 4.5% to 3.8%.
Kobalt’s estimated Share of Search among work bench brands worldwide has gained ground for 3 months in a row, from 22.2% to 28.1% in September 2026.
Where does Husky compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Tool bag brands | 8th of 8 | 0.27% | Show ranking |
| LED work light brands | 5th of 5 | 0.33% | Show ranking |
| Rolling tool box brands | 5th of 7 | 0.41% | Show ranking |
| Tool chest brands | 5th of 6 | 0.47% | Show ranking |
| Workbench light brands | 4th of 4 | 0.67% | Show ranking |
| Bar fridge brands | 4th of 4 | 0.76% | Show ranking |
| Torque wrench brands | 4th of 4 | 1.2% | Show ranking |
| Magnetic socket rail brands | 5th of 5 | 2.6% | Show ranking |
| Jack stands brands | 3rd of 3 | 2.7% | Show ranking |
| Work bench brands | 3rd of 3 | 3.8% | Shown above |
How is Husky measured?
Brandwave collects information about searches that people make online using Husky’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- husky tools
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Is Husky your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.