How popular isKobalt in search?
In September 2026, there were an estimated 90.5K branded searches for Kobalt worldwide which held steady over the last 12 months. Kobalt holds 28.1% estimated Share of Search among work bench brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Black and Decker68.2%
Kobalt28.1%- Husky3.8%
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Which work bench brands compete with Kobalt?
Share of Search by month for Black and Decker, Kobalt, Husky. The figures are in the table below the chart.
View monthly share of search table
| Month | Black and Decker | Kobalt | Husky |
|---|---|---|---|
| Oct 2025 | 69.3% | 25.6% | 5.1% |
| Nov 2025 | 67.1% | 27.3% | 5.5% |
| Dec 2025 | 65% | 29.2% | 5.9% |
| Jan 2026 | 67% | 27.5% | 5.5% |
| Feb 2026 | 69.3% | 25.6% | 5.1% |
| Mar 2026 | 67% | 27.5% | 5.5% |
| Apr 2026 | 67.6% | 27.8% | 4.5% |
| May 2026 | 71.9% | 24.1% | 3.9% |
| Jun 2026 | 73.4% | 22.2% | 4.4% |
| Jul 2026 | 71.2% | 24% | 4.8% |
| Aug 2026 | 67.6% | 27.8% | 4.5% |
| Sep 2026 | 68.2% | 28.1% | 3.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.2% | 220K | 0% | +0.6 points | |
| 2, held 2nd | 28.1% | 90.5K | 0% | +0.2 points | |
| 3, held 3rd | 3.8% | 12.1K | -18.2% | -0.8 points |
Compare search popularity between Kobalt and its closest rivals
Every comparison with Kobalt
23 comparisons
- Black and Decker vs Kobalt
- Bosch vs Kobalt
- Carhartt vs Kobalt
- Craftsman vs Kobalt
- Crescent vs Kobalt
- DeWalt vs Kobalt
- Festool vs Kobalt
- Ingersoll Rand vs Kobalt
- Kobalt vs Makita
- Kobalt vs Milwaukee
- Kobalt vs Ryobi
- Kobalt vs TuneCore
- GearWrench vs Kobalt
- Kobalt vs RIDGID
- Hilti vs Kobalt
- Kincrome vs Kobalt
- Circular vs Kobalt
- Husky vs Kobalt
- Kobalt vs Songtrust
- Kobalt vs Proto
- Kobalt vs Sentric
- Irwin vs Kobalt
- Kennedy vs Kobalt
How has branded search demand for Kobalt changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kobalt worldwide held steady at 90.5K.
- Across the 12 months ending September 2026, Kobalt’s estimated Share of Search among work bench brands worldwide increased from 25.6% to 28.1%.
- Across the 12 months ending September 2026, Kobalt’s estimated Share of Search among work bench brands worldwide peaked at 29.2% in December 2025 and was lowest at 22.2% in June 2026.
How did search popularity change for work bench brands worldwide in September 2026?
3 changes
In September 2026, Black and Decker gained estimated Share of Search among work bench brands worldwide, from 67.6% to 68.2%.
In September 2026, Husky lost estimated Share of Search among work bench brands worldwide, from 4.5% to 3.8%.
Kobalt’s estimated Share of Search among work bench brands worldwide has gained ground for 3 months in a row, from 22.2% to 28.1% in September 2026.
Where does Kobalt compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Saw stand brands | 6th of 8 | 1.9% | Show ranking |
| Tool bag brands | 7th of 8 | 2% | Show ranking |
| Impact wrench brands | 7th of 7 | 2.2% | Show ranking |
| Impact driver brands | 4th of 5 | 2.9% | Show ranking |
| Rolling tool box brands | 4th of 7 | 3.1% | Show ranking |
| Tile cutter brands | 4th of 4 | 3.5% | Show ranking |
| Reciprocating saw brands | 6th of 6 | 5.3% | Show ranking |
| Wet tile saw brands | 3rd of 4 | 5.6% | Show ranking |
| Saw horse brands | 3rd of 4 | 6.9% | Show ranking |
| Pry bar brands | 4th of 5 | 7.5% | Show ranking |
| Magnetic socket rail brands | 2nd of 5 | 19.2% | Show ranking |
| Music publishing platforms | 2nd of 4 | 22.1% | Show ranking |
| Work bench brands | 2nd of 3 | 28.1% | Shown above |
How is Kobalt measured?
Brandwave collects information about searches that people make online using Kobalt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kobalt
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Is Kobalt your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.