Brandwave

How popular isKennedy in search?

In September 2026, there were an estimated 1.6K branded searches for Kennedy worldwide which is down 15.8% over the last 12 months. Kennedy holds 0.05% estimated Share of Search among rolling tool box brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee62.7%
  2. DeWalt23.1%
  3. Craftsman10.3%
  4. Kobalt3.1%
  5. Husky0.41%
  6. Proto0.34%
  7. Kennedy0.05%

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Which rolling tool box brands compete with Kennedy?

Kennedy against rolling tool box brands worldwide, by month

Share of Search by month for Milwaukee, DeWalt, Craftsman, Kobalt, Kennedy. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeDeWaltCraftsmanKobaltHuskyProtoKennedy
Oct 202568.3%20.5%7.5%2.8%0.55%0.3%0.06%
Nov 202564.9%23.8%7.1%3.2%0.64%0.29%0.06%
Dec 202563.9%23.5%8.6%3.1%0.63%0.28%0.04%
Jan 202662.6%23%10.3%3.1%0.62%0.34%0.05%
Feb 202661.6%22.7%12.4%2.5%0.5%0.33%0.05%
Mar 202659.5%21.9%14.6%2.9%0.59%0.32%0.05%
Apr 202661.2%22.5%12.3%3%0.5%0.33%0.05%
May 202661.2%22.5%12.3%3%0.5%0.33%0.05%
Jun 202661.6%22.7%12.4%2.5%0.5%0.33%0.04%
Jul 202664.2%19.3%12.9%2.6%0.52%0.35%0.06%
Aug 202661.2%22.5%12.3%3%0.5%0.33%0.05%
Sep 202662.7%23.1%10.3%3.1%0.41%0.34%0.05%

  1. 1.Milwaukee

    62.7%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.5 points.

  2. 2.DeWalt

    23.1%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Craftsman

    10.3%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -2 points.

  4. 4.Kobalt

    3.1%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Husky

    0.41%

    Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  6. 6.Proto

    0.34%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Kennedy

    0.05%

    Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Kennedy and its closest rivals

Every comparison with Kennedy

How has branded search demand for Kennedy changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Kennedy worldwide fell from 1.9K to 1.6K.
  • Across the 12 months ending September 2026, Kennedy’s estimated Share of Search among rolling tool box brands worldwide held steady, from 0.06% to 0.05%.

How did search popularity change for rolling tool box brands worldwide in September 2026?

  1. In September 2026, Milwaukee gained estimated Share of Search among rolling tool box brands worldwide, from 61.2% to 62.7%.

  2. In September 2026, DeWalt gained estimated Share of Search among rolling tool box brands worldwide, from 22.5% to 23.1%.

  3. In September 2026, Craftsman lost estimated Share of Search among rolling tool box brands worldwide, from 12.3% to 10.3%.

  4. Kobalt’s estimated Share of Search among rolling tool box brands worldwide has gained ground for 3 months in a row, from 2.5% to 3.1% in September 2026.

  5. Estimated monthly branded searches for Husky worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

  6. Estimated monthly branded searches for Kennedy worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

Where does Kennedy compete?

Kennedy is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Rolling tool box brands7th of 70.05%Shown above
Tool chest brands6th of 60.06%Show ranking

How is Kennedy measured?

Brandwave collects information about searches that people make online using Kennedy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kennedy tools

Do you work for Kennedy? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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