How popular isMilwaukee in search?
In September 2026, there were an estimated 1.8M branded searches for Milwaukee worldwide which is down 18.3% over the last 12 months. Milwaukee holds 62.7% estimated Share of Search among rolling tool box brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which rolling tool box brands compete with Milwaukee?
Share of Search by month for Milwaukee, DeWalt, Craftsman, Kobalt. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | DeWalt | Craftsman | Kobalt | Husky | Proto | Kennedy |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.3% | 20.5% | 7.5% | 2.8% | 0.55% | 0.3% | 0.06% |
| Nov 2025 | 64.9% | 23.8% | 7.1% | 3.2% | 0.64% | 0.29% | 0.06% |
| Dec 2025 | 63.9% | 23.5% | 8.6% | 3.1% | 0.63% | 0.28% | 0.04% |
| Jan 2026 | 62.6% | 23% | 10.3% | 3.1% | 0.62% | 0.34% | 0.05% |
| Feb 2026 | 61.6% | 22.7% | 12.4% | 2.5% | 0.5% | 0.33% | 0.05% |
| Mar 2026 | 59.5% | 21.9% | 14.6% | 2.9% | 0.59% | 0.32% | 0.05% |
| Apr 2026 | 61.2% | 22.5% | 12.3% | 3% | 0.5% | 0.33% | 0.05% |
| May 2026 | 61.2% | 22.5% | 12.3% | 3% | 0.5% | 0.33% | 0.05% |
| Jun 2026 | 61.6% | 22.7% | 12.4% | 2.5% | 0.5% | 0.33% | 0.04% |
| Jul 2026 | 64.2% | 19.3% | 12.9% | 2.6% | 0.52% | 0.35% | 0.06% |
| Aug 2026 | 61.2% | 22.5% | 12.3% | 3% | 0.5% | 0.33% | 0.05% |
| Sep 2026 | 62.7% | 23.1% | 10.3% | 3.1% | 0.41% | 0.34% | 0.05% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.7% | 1.8M | 0% | +1.5 points | |
| 2, held 2nd | 23.1% | 673K | 0% | +0.5 points | |
| 3, held 3rd | 10.3% | 301K | -18.2% | -2 points | |
| 4, held 4th | 3.1% | 90.5K | 0% | +0.1 points | |
| 5, held 5th | 0.41% | 12.1K | -18.2% | -0.1 points | |
| 6, held 6th | 0.34% | 9.9K | 0% | 0 points | |
| 7, held 7th | 0.05% | 1.6K | 0% | 0 points |
62.7%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.5 points.
2.
DeWalt23.1%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.5 points.
10.3%
Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -2 points.
4.
Kobalt3.1%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.Husky
0.41%
Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
6.Proto
0.34%
Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
7.Kennedy
0.05%
Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Milwaukee and its closest rivals
Every comparison with Milwaukee
82 comparisons
- B&Q vs Milwaukee
- Milwaukee vs Stihl
- Husqvarna vs Milwaukee
- Makita vs Milwaukee
- Lincoln vs Milwaukee
- John Deere vs Milwaukee
- Milwaukee vs Ryobi
- Karcher vs Milwaukee
- DeWalt vs Milwaukee
- Diablo vs Milwaukee
- Milwaukee vs UNI-T
- Milwaukee vs Stanley
- Jacob's vs Milwaukee
- Carhartt vs Milwaukee
- EXACT vs Milwaukee
- Freud vs Milwaukee
- Leatherman vs Milwaukee
- Craftsman vs Milwaukee
- Honda Power Equipment vs Milwaukee
- Festool vs Milwaukee
- Black and Decker vs Milwaukee
- Fluke vs Milwaukee
- Knipex vs Milwaukee
- Bosch vs Milwaukee
- Gorilla Glue vs Milwaukee
- Klein Tools vs Milwaukee
- Generac vs Milwaukee
- Lenox vs Milwaukee
- Milwaukee vs Roto-Rooter
- Milwaukee vs Shop-Vac
- Milwaukee vs Toro
- Milwaukee vs WORX
- Ingersoll Rand vs Milwaukee
- Crescent vs Milwaukee
- Greenworks vs Milwaukee
- Kobalt vs Milwaukee
- Amana vs Milwaukee
- Milwaukee vs ToughBuilt
- Karbon vs Milwaukee
- Milwaukee vs Nilfisk
- Milwaukee vs Tekton
- Mikasa vs Milwaukee
- GearWrench vs Milwaukee
- FLIR vs Milwaukee
- Milwaukee vs RIDGID
- Bahco vs Milwaukee
- Grizzly vs Milwaukee
- Milwaukee vs Mirka
- Milwaukee vs Tajima
- Mechanix vs Milwaukee
- Hilti vs Milwaukee
- Lufkin vs Milwaukee
- Milwaukee vs Stanley
- Milwaukee vs Starrett
- Leica Geosystems vs Milwaukee
- Max vs Milwaukee
- Milwaukee vs Vacmaster
- Kincrome vs Milwaukee
- AstroAI vs Milwaukee
- Domino vs Milwaukee
- ECHO vs Milwaukee
- Circular vs Milwaukee
- Milwaukee vs Stabila
- Beta vs Milwaukee
- Husky vs Milwaukee
- Bessey vs Milwaukee
- Milwaukee vs Proto
- Bobcat vs Milwaukee
- Evolution vs Milwaukee
- Metabo vs Milwaukee
- Milwaukee vs Seek Thermal
- Extech vs Milwaukee
- Empire vs Milwaukee
- Irwin vs Milwaukee
- Depstech vs Milwaukee
- Milwaukee vs Teslong
- Komelon vs Milwaukee
- Kennedy vs Milwaukee
- Milwaukee vs Wilton
- MidWest Homes for Pets vs Milwaukee
- Hitachi vs Milwaukee
- Milwaukee vs Vividia
How has branded search demand for Milwaukee changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Milwaukee worldwide fell from 2.2M to 1.8M.
- Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among rolling tool box brands worldwide decreased from 68.3% to 62.7%.
- Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among rolling tool box brands worldwide peaked at 68.3% in October 2025 and was lowest at 59.5% in March 2026.
How did search popularity change for rolling tool box brands worldwide in September 2026?
6 changes
In September 2026, Milwaukee gained estimated Share of Search among rolling tool box brands worldwide, from 61.2% to 62.7%.
In September 2026, DeWalt gained estimated Share of Search among rolling tool box brands worldwide, from 22.5% to 23.1%.
In September 2026, Craftsman lost estimated Share of Search among rolling tool box brands worldwide, from 12.3% to 10.3%.
Kobalt’s estimated Share of Search among rolling tool box brands worldwide has gained ground for 3 months in a row, from 2.5% to 3.1% in September 2026.
Estimated monthly branded searches for Husky worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.
Estimated monthly branded searches for Kennedy worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
Where does Milwaukee compete?
How is Milwaukee measured?
Brandwave collects information about searches that people make online using Milwaukee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- milwaukee
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