Brandwave

How popular isMilwaukee in search?

In August 2026, there were an estimated 1.8M branded searches for Milwaukee worldwide which is down 18.3% over the last 11 months. Milwaukee holds 89.1% estimated Share of Search among spirit level brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Milwaukee89.1%
  2. Bosch10%
  3. Stabila0.59%
  4. Empire0.21%
  5. Stanley0.04%
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Which spirit level brands compete with Milwaukee?

Milwaukee against spirit level brands worldwide, by month

Share of Search by month for Milwaukee, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeBoschStabilaEmpireStanley
Oct 202590.8%8.4%0.6%0.18%0.03%
Nov 202592.1%7%0.61%0.18%0.03%
Dec 202592.3%7.1%0.5%0.15%0.02%
Jan 202690.6%8.5%0.6%0.22%0.04%
Feb 202692.1%7.1%0.61%0.18%0.03%
Mar 202690.5%8.5%0.73%0.22%0.04%
Apr 202690.6%8.5%0.73%0.22%0.04%
May 202690.7%8.5%0.6%0.22%0.03%
Jun 202690.7%8.4%0.6%0.22%0.03%
Jul 202690.7%8.4%0.6%0.22%0.03%
Aug 202689.1%10%0.59%0.21%0.04%
Sep 2026—————

  1. 1.Milwaukee

    89.1%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Bosch

    10%

    Held 2nd. 206K estimated branded searches, +21.2% vs prior month. Share +1.6 points.

  3. 3.Stabila

    0.59%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Empire

    0.21%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Stanley

    0.04%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

Compare search popularity between Milwaukee and its closest rivals

How has branded search demand for Milwaukee changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Milwaukee worldwide fell from 2.2M to 1.8M.
  • Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among spirit level brands worldwide decreased from 90.8% to 89.1%.
  • Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among spirit level brands worldwide peaked at 92.3% in December 2025 and was lowest at 89.1% in August 2026.

How did search popularity change for spirit level brands worldwide in August 2026?

  1. In August 2026, Bosch gained estimated Share of Search among spirit level brands worldwide, from 8.4% to 10%.

  2. In August 2026, Milwaukee lost estimated Share of Search among spirit level brands worldwide, from 90.7% to 89.1%.

  3. Estimated monthly branded searches for Stabila worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

Where does Milwaukee compete?

Milwaukee is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cordless drill brands1st of 544.8%Show ranking
Power tool brands1st of 544.8%Show ranking
Circular saw brands1st of 549%Show ranking
Tool storage brands1st of 553.8%Show ranking
Toolbox brands1st of 553.8%Show ranking
Wet dry vacuum brands1st of 554%Show ranking
Multimeter brands1st of 663.4%Show ranking
Tool chest brands1st of 672.3%Show ranking
Spirit level brands1st of 589.1%Shown above
Tape measure brands1st of 596.3%Show ranking

How is Milwaukee measured?

Brandwave collects information about searches that people make online using Milwaukee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • milwaukee

Do you work for Milwaukee? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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