Aviation snips brands:Which are searched most?
In September 2026, Milwaukee was the most searched among aviation snips brands worldwide, with an estimated 1.8M branded searches and 58% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Follow aviation snips brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the aviation snips brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Milwaukee, DeWalt, Craftsman, Knipex, Lenox. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | DeWalt | Craftsman | Knipex | Lenox | Bessey | Irwin | MidWest Homes for Pets |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.2% | 19% | 6.9% | 5.7% | 4.7% | 0.34% | 0.19% | 0.05% |
| Nov 2025 | 60.1% | 22.1% | 6.6% | 5.4% | 5.4% | 0.32% | 0.14% | 0.04% |
| Dec 2025 | 58.5% | 21.5% | 7.9% | 5.2% | 6.4% | 0.32% | 0.14% | 0.04% |
| Jan 2026 | 57.4% | 21.1% | 9.4% | 6.3% | 5.2% | 0.38% | 0.17% | 0.05% |
| Feb 2026 | 57.2% | 21% | 11.5% | 6.3% | 3.4% | 0.38% | 0.17% | 0.04% |
| Mar 2026 | 55.3% | 20.3% | 13.6% | 6.1% | 4.1% | 0.37% | 0.16% | 0.05% |
| Apr 2026 | 57.2% | 21% | 11.5% | 6.3% | 3.4% | 0.38% | 0.17% | 0.05% |
| May 2026 | 57.4% | 21.1% | 11.5% | 5.2% | 4.2% | 0.31% | 0.17% | 0.05% |
| Jun 2026 | 57.4% | 21.1% | 11.5% | 5.2% | 4.2% | 0.31% | 0.14% | 0.05% |
| Jul 2026 | 59.8% | 18% | 12% | 5.4% | 4.4% | 0.26% | 0.14% | 0.05% |
| Aug 2026 | 56.8% | 20.9% | 11.4% | 6.2% | 4.2% | 0.25% | 0.14% | 0.05% |
| Sep 2026 | 58% | 21.3% | 9.5% | 6.4% | 4.3% | 0.31% | 0.14% | 0.04% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58% | 1.8M | 0% | +1.2 points | |
| 2, held 2nd | 21.3% | 673K | 0% | +0.4 points | |
| 3, held 3rd | 9.5% | 301K | -18.2% | -1.9 points | |
| 4, held 4th | 6.4% | 201K | 0% | +0.1 points | |
| 5, held 5th | 4.3% | 135K | 0% | +0.1 points | |
| 6, held 6th | 0.31% | 9.9K | +22.2% | +0.1 points | |
| 7, held 7th | 0.14% | 4.4K | 0% | 0 points | |
| 8, held 8th | 0.04% | 1.3K | -18.8% | 0 points |
58%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.2 points.
2.
DeWalt21.3%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.4 points.
9.5%
Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.9 points.
4.
Knipex6.4%
Held 4th. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Lenox
4.3%
Held 5th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.Bessey
0.31%
Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
7.
Irwin
0.14%
Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
0.04%
Held 8th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare search popularity between leading brands

Milwaukee vs DeWalt: compare search popularity
Milwaukee vs Craftsman: compare search popularity
Milwaukee vs Knipex: compare search popularity
Milwaukee vs Lenox: compare search popularity

DeWalt vs Craftsman: compare search popularity
DeWalt vs Knipex: compare search popularity
DeWalt vs Lenox: compare search popularity

Craftsman vs Knipex: compare search popularity
Craftsman vs Lenox: compare search popularity

Knipex vs Lenox: compare search popularity
- Compare any of these brands
Which brand is most popular in search among aviation snips brands worldwide?
8 brands
In September 2026, Milwaukee was the most searched among aviation snips brands worldwide, with an estimated 1.8M branded searches and 58% estimated Share of Search within this set. DeWalt is in 2nd place, 36.7 percentage points behind at 21.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| 63.2% → 58% | 63.2%Oct 2025 | 55.3%Mar 2026 | 1st | |
| 19% → 21.3% | 22.1%Nov 2025 | 18%Jul 2026 | 2nd | |
| 6.9% → 9.5% | 13.6%Mar 2026 | 6.6%Nov 2025 | 3rd | |
| 5.7% → 6.4% | 6.4%Sep 2026 | 5.2%May 2026 | 4th | |
| 4.7% → 4.3% | 6.4%Dec 2025 | 3.4%Apr 2026 | 5th | |
| Bessey | 0.34% → 0.31% | 0.38%Jan 2026 | 0.25%Aug 2026 | 6th |
| 0.19% → 0.14% | 0.19%Oct 2025 | 0.14%Aug 2026 | 7th | |
| 0.05% → 0.04% | 0.05%Jul 2026 | 0.04%Feb 2026 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among aviation snips brands worldwide decreased from 63.2% to 58%.
- Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among aviation snips brands worldwide increased from 19% to 21.3%.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among aviation snips brands worldwide increased from 6.9% to 9.5%.
- Across the 12 months ending September 2026, Knipex’s estimated Share of Search among aviation snips brands worldwide increased from 5.7% to 6.4%.
- Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among aviation snips brands worldwide peaked at 63.2% in October 2025 and was lowest at 55.3% in March 2026.
- Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among aviation snips brands worldwide peaked at 22.1% in November 2025 and was lowest at 18% in July 2026.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among aviation snips brands worldwide peaked at 13.6% in March 2026 and was lowest at 6.6% in November 2025.
- Across the 12 months ending September 2026, Knipex’s estimated Share of Search among aviation snips brands worldwide peaked at 6.4% in September 2026 and was lowest at 5.2% in May 2026.
- Across the 12 months ending September 2026, Lenox’s estimated Share of Search among aviation snips brands worldwide peaked at 6.4% in December 2025 and was lowest at 3.4% in April 2026.
- Across the 12 months ending September 2026, Lenox, Bessey, Irwin and MidWest Homes for Pets held steady: their estimated Share of Search among aviation snips brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for aviation snips brands worldwide in September 2026?
7 changes

In September 2026, Milwaukee gained estimated Share of Search among aviation snips brands worldwide, from 56.8% to 58%.

In September 2026, Craftsman lost estimated Share of Search among aviation snips brands worldwide, from 11.4% to 9.5%.

Knipex’s estimated Share of Search among aviation snips brands worldwide has gained ground for 3 months in a row, from 5.2% to 6.4% in September 2026.
Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

Estimated monthly branded searches for MidWest Homes for Pets worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
Estimated monthly branded searches for Bessey worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Estimated monthly branded searches for Lenox worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.