How popular isDeWalt in search?
In September 2026, there were an estimated 673K branded searches for DeWalt worldwide which held steady over the last 12 months. DeWalt holds 23.1% estimated Share of Search among rolling tool box brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which rolling tool box brands compete with DeWalt?
Share of Search by month for Milwaukee, DeWalt, Craftsman, Kobalt. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | DeWalt | Craftsman | Kobalt | Husky | Proto | Kennedy |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.3% | 20.5% | 7.5% | 2.8% | 0.55% | 0.3% | 0.06% |
| Nov 2025 | 64.9% | 23.8% | 7.1% | 3.2% | 0.64% | 0.29% | 0.06% |
| Dec 2025 | 63.9% | 23.5% | 8.6% | 3.1% | 0.63% | 0.28% | 0.04% |
| Jan 2026 | 62.6% | 23% | 10.3% | 3.1% | 0.62% | 0.34% | 0.05% |
| Feb 2026 | 61.6% | 22.7% | 12.4% | 2.5% | 0.5% | 0.33% | 0.05% |
| Mar 2026 | 59.5% | 21.9% | 14.6% | 2.9% | 0.59% | 0.32% | 0.05% |
| Apr 2026 | 61.2% | 22.5% | 12.3% | 3% | 0.5% | 0.33% | 0.05% |
| May 2026 | 61.2% | 22.5% | 12.3% | 3% | 0.5% | 0.33% | 0.05% |
| Jun 2026 | 61.6% | 22.7% | 12.4% | 2.5% | 0.5% | 0.33% | 0.04% |
| Jul 2026 | 64.2% | 19.3% | 12.9% | 2.6% | 0.52% | 0.35% | 0.06% |
| Aug 2026 | 61.2% | 22.5% | 12.3% | 3% | 0.5% | 0.33% | 0.05% |
| Sep 2026 | 62.7% | 23.1% | 10.3% | 3.1% | 0.41% | 0.34% | 0.05% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.7% | 1.8M | 0% | +1.5 points | |
| 2, held 2nd | 23.1% | 673K | 0% | +0.5 points | |
| 3, held 3rd | 10.3% | 301K | -18.2% | -2 points | |
| 4, held 4th | 3.1% | 90.5K | 0% | +0.1 points | |
| 5, held 5th | 0.41% | 12.1K | -18.2% | -0.1 points | |
| 6, held 6th | 0.34% | 9.9K | 0% | 0 points | |
| 7, held 7th | 0.05% | 1.6K | 0% | 0 points |
62.7%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.5 points.
2.
DeWalt23.1%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.5 points.
10.3%
Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -2 points.
4.
Kobalt3.1%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.Husky
0.41%
Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
6.Proto
0.34%
Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
7.Kennedy
0.05%
Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between DeWalt and its closest rivals
Every comparison with DeWalt
101 comparisons
- DeWalt vs Diablo
- B&G vs DeWalt
- B&Q vs DeWalt
- DeWalt vs Dyson
- DeWalt vs Husqvarna
- DeWalt vs Karcher
- DeWalt vs Lincoln
- DeWalt vs Makita
- DeWalt vs Milwaukee
- DeWalt vs Ryobi
- DeWalt vs Solo
- DeWalt vs Stihl
- DeWalt vs Helly Hansen
- DeWalt vs Jacob's
- DeWalt vs EXACT
- DeWalt vs Honeywell
- BISSELL vs DeWalt
- DeWalt vs Freud
- DeWalt vs Leatherman
- Craftsman vs DeWalt
- DeWalt vs Hoover
- CMT vs DeWalt
- DeWalt vs Einhell
- DeWalt vs Festool
- DeWalt vs Wagner
- Black and Decker vs DeWalt
- Coleman vs DeWalt
- DeWalt vs Hobart
- DeWalt vs Knipex
- DeWalt vs Fiskars
- Atlas Copco vs DeWalt
- DeWalt vs Klein Tools
- DeWalt vs Gorilla Glue
- DeWalt vs Igloo
- DeWalt vs Lenox
- DeWalt vs Honda Power Equipment
- DeWalt vs Miele
- DeWalt vs Dometic
- DeWalt vs Greenworks
- DeWalt vs Ingersoll Rand
- DeWalt vs Kobalt
- Amana vs DeWalt
- DeWalt vs Karbon
- DeWalt vs Nilfisk
- DeWalt vs ToughBuilt
- DeWalt vs Lasko
- DeWalt vs Portwest
- DeWalt vs GearWrench
- DeWalt vs Stanley
- DeWalt vs RIDGID
- Bahco vs DeWalt
- Brennenstuhl vs DeWalt
- Clarke vs DeWalt
- DeWalt vs Grizzly
- DeWalt vs Mirka
- DeWalt vs Tajima
- DeWalt vs Mechanix
- DeWalt vs Hilti
- DeWalt vs Mascot
- 3M Peltor vs DeWalt
- DeWalt vs Starrett
- DeWalt vs Stanley
- DeWalt vs Klingspor
- DeWalt vs Leica Geosystems
- Carhartt vs DeWalt
- DeWalt vs Kincrome
- DeWalt vs Max
- DeWalt vs Steinel
- AstroAI vs DeWalt
- Chicago Pneumatic vs DeWalt
- DeWalt vs Dickies
- DeWalt vs ECHO
- Beta vs DeWalt
- DeWalt vs Husky
- Bessey vs DeWalt
- DeWalt vs Proto
- DeWalt vs SawStop
- DeWalt vs Norton Abrasives
- DeWalt vs Evolution
- DeWalt vs Metabo
- DeWalt vs Vango
- Campbell Hausfeld vs DeWalt
- DeWalt vs Jet
- DeWalt vs Irwin
- DeWalt vs Trend
- DeWalt vs Icey-Tek
- DeWalt vs Knapsack
- DeWalt vs Generac
- DeWalt vs Kennedy
- DeWalt vs MidWest Homes for Pets
- DeWalt vs Triton
- DeWalt vs Hitachi
- Circular vs DeWalt
- DeWalt vs Eufy
- Bosch vs DeWalt
- DeWalt vs Rikon
- Crescent vs DeWalt
- DeWalt vs Draper
- DeWalt vs Harvey
- DeWalt vs Domino
- DeWalt vs WORX
How has branded search demand for DeWalt changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for DeWalt worldwide held steady at 673K.
- Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among rolling tool box brands worldwide increased from 20.5% to 23.1%.
- Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among rolling tool box brands worldwide peaked at 23.8% in November 2025 and was lowest at 19.3% in July 2026.
How did search popularity change for rolling tool box brands worldwide in September 2026?
6 changes
In September 2026, Milwaukee gained estimated Share of Search among rolling tool box brands worldwide, from 61.2% to 62.7%.
In September 2026, DeWalt gained estimated Share of Search among rolling tool box brands worldwide, from 22.5% to 23.1%.
In September 2026, Craftsman lost estimated Share of Search among rolling tool box brands worldwide, from 12.3% to 10.3%.
Kobalt’s estimated Share of Search among rolling tool box brands worldwide has gained ground for 3 months in a row, from 2.5% to 3.1% in September 2026.
Estimated monthly branded searches for Husky worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.
Estimated monthly branded searches for Kennedy worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
Where does DeWalt compete?
How is DeWalt measured?
Brandwave collects information about searches that people make online using DeWalt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dewalt
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